On today’s show, we continue our conversation with Adam Marburger and Paul Brown, the President and Vice President of Ascent Dealer Services, respectively. In part one of our interview, we talked about how F&I fits into the dealership’s digital retailing strategy. In this segment, we discussed how to motivate your F&I staff, and the benefits of investing in more training and coaching for the department.

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A criticism dealers often hear from customers is that it takes too long to buy a car. However, there are plenty of ways to cut down on buying times and alleviate customer frustration. One of those ways in to better facilitate the insurance shopping process right there in the dealership, so customers can walk away with seamless coverage that very day. Here to discuss the ways in which dealerships can vastly improve this process, is Austin Ledgerwood, Head of Strategic Partnerships for Mobility in the Americas at Cover Genius, a global insurance distribution platform.

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https://www.cbtnews.com/daily-automotive-newscast-july26-2019/

It’s no secret that your dealership’s website performance largely depends on SEO and its integration with your digital marketing strategy. To discuss what dealers should be doing to ensure their website gets to the top of a consumer’s Google search is Kevin LeSage, Director of Digital Marketing of Autotrader. Kevin explains exactly what SEO can do for dealerships and what advantages it provides when it comes to marketing as opposed to more traditional forms of marketing. Additionally, he gives advice to dealers on how to best implement an SEO strategy and how to divide their time and their resources properly among marketing with SEO. To find out more check out the full interview with Kevin LeSage above.

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Brent Gruber, Senior Director of Global Automotive at J.D. Power, joins CBT News to discuss some of the biggest issues facing the automotive industry today, which Brent says has a lot to do with growing vehicle technology within the industry. According to the latest J.D. Power, multimedia quality and satisfaction study customers have very mixed feelings about automobile communication, entertainment, and navigation technologies. Obviously, customers like having these features, however, they can also pose problems. To hear more about these issues check out Brent's full interview above.

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