CBT Automotive Network Podcast

The Importance of a Dealership's Unique Digital Retailing Process - Drew Tutton & Tim Cox | 6 Strategies to Manage Conflict and Improve Working Relationships | How to Properly Handle Inbound Service Calls for Greater Profitability

We recently welcomed back Partner GM and VP of Paragon Honda, Brian Benstock to the CBT studios. Earlier this year, Brian presented a key study at the 2019 Google Think Auto conference, which discussed several industry trends including the importance of marketing attribution. In this segment, Brian asks the important question, “Can Your Dealership Attribute Every Dollar Spent on Advertising?”

The Attribution Revolution and How It Can Maximize Your Dealership's Advertising Spend | Trend Watch: What Dealers Can Expect in the Next Five to Ten Years | The 5 Personality Traits That Winning Auto Retailers Have

Week In Review: How to Be a Sales Superstar: Mark Tewart's Proven Four P's Method for Training Your Staff | Cody Lusk, President & CEO of AIADA Talks Tariffs, Trade, and Tesla | Where Does F&I Fit into Your Dealership's Digital Retailing Strategy?

According to a recent report by Statista, 69 percent of Americans ages 18-29 are active users of social media, making highly targeted social media strategies necessary, in order to create dealership exposure. On today’s show, we speak to Cathy Nesbit, Social Media Director at Harry Robinson Buick GMC in Fort Smith, Arkansas. Cathy discusses the unique and creative ways she is increasing social media engagement, and bringing in more customers.

Paige Donnelly, Founder of Emerald Infotainment Specialists, joins CBT News to discuss how salespeople can help their customers to better understand vehicle infotainment systems and how her company works to achieve this. Paige has a background in automotive dealerships, however, she says her sales background comes from the time she spent as a sale associate at Verizon Wireless.

Build Brand Loyalty By Utilizing This Training Strategy - Paige Donnelly, Emerald Infotainment Specialists | How Dealerships Can Help Reduce F&I Burnout | How to Beat Stress at Your Dealership

Where Does F&I Fit into Your Dealership's Digital Retailing Strategy? | Common Mistakes in Digital Retailing and How to Avoid Them | Four Reasons Why Manufacturers Need to Re-Evaluate Mandated Renovations

Looking to add more money to your bottom line by way of your finance department and dealership? CBT News sits down with Adam Marburger, F&I expert and President of Ascent Dealer Services, and Paul Brown, Vice President, to discuss solutions, training, and digital retailing within a dealership's F&I Department.

It’s never a dull moment in the auto retail industry and so far this summer, there have been a lot of new developments to the stories we’ve been watching closely. To get an expert pulse on these events, we turn to Cody Lusk, President and CEO of AIADA. Today, we’ll discuss the popular, ongoing industry topics that are currently making headlines like tariffs, trade, and Tesla. Take a look.