CBT Automotive Network Podcast

It’s no secret to anyone that vehicle affordability issues continue to arise, and that means more customers are looking to purchase used cars. Here to tell us how the increase in used car demand will affect your dealership’s inventory, is Patrick Janes. Patrick is the director of wholesale management solutions and stockwave for vAuto.

Retain Staff and Lower Turnover Costs With These Practices - Dr. Randy Ross | Beneficial Video Marketing Strategies For Your Dealership | Best Practices to Help Your Employees Set Their Professional Goals

Today on CBTNews.com - Wednesday, May 15th, 2019:

Are You Tired of Losing Your Top Performers? Retain Staff and Lower Turnover Costs With These Practices - Dr. Randy Ross, CEO of Remarkable!

Having a positive company culture is easy to talk about, but difficult to create and maintain. It’s easy to get caught up in the day-to-day grind and only focus on short-term productivity. In this segment, we discussed the importance of having a healthy work culture in the dealership with best-selling author, Dr. Randy Ross, founder and CEO of Remarkable!.

Beneficial Video Marketing Strategies For Your Dealership

Marketing and automotive retail is an increasingly omnichannel atmosphere, with videos being an essential and potent tool. Video marketing is not new. But, the type of video content now available has changed drastically over the years. What worked in previous years, might not work so well now. Video marketing makes it easier for automotive dealerships in terms of advertising, while also being great for boosting profits.

Best Practices to Help Your Employees Set Their Professional Goals

For anyone to improve or advance, they need to have goals set, regardless of whether that’s in an individual’s professional or personal life. Though it might be largely the responsibility of the individual, the managers of their workplace also play a large role in employee goal setting. By setting attainable and measurable goals, a manager can guide improvements in employee performances, strengthen the dealership, and enhance its overall reputation.

Retain Staff and Lower Turnover Costs With These Practices - Dr. Randy Ross | Beneficial Video Marketing Strategies For Your Dealership | Best Practices to Help Your Employees Set Their Professional Goals

Today on CBTNews.com - Wednesday, May 15th, 2019:

Are You Tired of Losing Your Top Performers? Retain Staff and Lower Turnover Costs With These Practices - Dr. Randy Ross, CEO of Remarkable!

Having a positive company culture is easy to talk about, but difficult to create and maintain. It’s easy to get caught up in the day-to-day grind and only focus on short-term productivity. In this segment, we discussed the importance of having a healthy work culture in the dealership with best-selling author, Dr. Randy Ross, founder and CEO of Remarkable!.

Beneficial Video Marketing Strategies For Your Dealership

Marketing and automotive retail is an increasingly omnichannel atmosphere, with videos being an essential and potent tool. Video marketing is not new. But, the type of video content now available has changed drastically over the years. What worked in previous years, might not work so well now. Video marketing makes it easier for automotive dealerships in terms of advertising, while also being great for boosting profits.

Best Practices to Help Your Employees Set Their Professional Goals

For anyone to improve or advance, they need to have goals set, regardless of whether that’s in an individual’s professional or personal life. Though it might be largely the responsibility of the individual, the managers of their workplace also play a large role in employee goal setting. By setting attainable and measurable goals, a manager can guide improvements in employee performances, strengthen the dealership, and enhance its overall reputation.

Having a positive company culture is easy to talk about, but difficult to create and maintain. It’s easy to get caught up in the day-to-day grind and only focus on short-term productivity. In this segment, we discussed the importance of having a healthy work culture in the dealership with best-selling author, Dr. Randy Ross, founder and CEO of Remarkable!.

Having a positive company culture is easy to talk about, but difficult to create and maintain. It’s easy to get caught up in the day-to-day grind and only focus on short-term productivity. In this segment, we discussed the importance of having a healthy work culture in the dealership with best-selling author, Dr. Randy Ross, founder and CEO of Remarkable!.

CADA President Tim Jackson on the State of EV Legislation, Trump Tariffs, and Summer Sales | Promote Within or Hire from the Outside: Pros and Cons | Automotive Marketing to Millennials

Today on CBTNews.com - Tuesday, May 14th, 2019:

CADA President Tim Jackson on the State of EV Legislation, Trump Tariffs, and Summer Sales

Tesla is perhaps the most well known direct to consumer vehicle manufacturer in the US. But now other major manufacturers are looking to sell their EVs without third-party dealerships as well. Colorado is one of the few states currently trying to pass legislation to allow just that. We recently spoke with Tim Jackson, president, and CEO of the Colorado Automobile Dealers Association. Tim gave us his perspective on this legislation and what CADA is doing about it.

Promote Within or Hire from the Outside: Pros and ConsHiring new employees and promoting others within an organization is important no matter what level they are at, but extra consideration should be given when deciding on how to fill a leadership role. Having strong leaders is crucial in every industry, including car dealerships, because leaders get things done. They give their all and motivate other employees to do the same, and their organizations can either succeed or fail depending on their performance.

Automotive Marketing to Millennials: Important Lessons From a Survey of Over 1,000 Americans

Although it took them a while, millennials have finally entered the retail auto market, and they’ve entered in force. According to industry research, 35% of all auto loans came from the Millennial demographic, and from 2012 to 2016, their share of all lease contracts grew by 49%. And an impressive 24% of Millennials aged 18-29 said they intended to buy a new car in the next 12 months, which was tops among all age groups. That’s a whole lot of potential customers to be captured, if you can just reach them.

CADA President Tim Jackson on the State of EV Legislation, Trump Tariffs, and Summer Sales | Promote Within or Hire from the Outside: Pros and Cons | Automotive Marketing to Millennials

Today on CBTNews.com - Tuesday, May 14th, 2019:

CADA President Tim Jackson on the State of EV Legislation, Trump Tariffs, and Summer Sales

Tesla is perhaps the most well known direct to consumer vehicle manufacturer in the US. But now other major manufacturers are looking to sell their EVs without third-party dealerships as well. Colorado is one of the few states currently trying to pass legislation to allow just that. We recently spoke with Tim Jackson, president, and CEO of the Colorado Automobile Dealers Association. Tim gave us his perspective on this legislation and what CADA is doing about it.

Promote Within or Hire from the Outside: Pros and ConsHiring new employees and promoting others within an organization is important no matter what level they are at, but extra consideration should be given when deciding on how to fill a leadership role. Having strong leaders is crucial in every industry, including car dealerships, because leaders get things done. They give their all and motivate other employees to do the same, and their organizations can either succeed or fail depending on their performance.

Automotive Marketing to Millennials: Important Lessons From a Survey of Over 1,000 Americans

Although it took them a while, millennials have finally entered the retail auto market, and they’ve entered in force. According to industry research, 35% of all auto loans came from the Millennial demographic, and from 2012 to 2016, their share of all lease contracts grew by 49%. And an impressive 24% of Millennials aged 18-29 said they intended to buy a new car in the next 12 months, which was tops among all age groups. That’s a whole lot of potential customers to be captured, if you can just reach them.

Tesla is perhaps the most well known direct to consumer vehicle manufacturer in the US. But now other major manufacturers are looking to sell their EVs without third-party dealerships as well. Colorado is one of the few states currently trying to pass legislation to allow just that. We recently spoke with Tim Jackson, president, and CEO of the Colorado Automobile Dealers Association. Tim gave us his perspective on this legislation and what CADA is doing about it.

Tesla is perhaps the most well known direct to consumer vehicle manufacturer in the US. But now other major manufacturers are looking to sell their EVs without third-party dealerships as well. Colorado is one of the few states currently trying to pass legislation to allow just that. We recently spoke with Tim Jackson, president, and CEO of the Colorado Automobile Dealers Association. Tim gave us his perspective on this legislation and what CADA is doing about it.

Avoid These 5 Outdated Practices to Gain Your Customer's Trust - Joseph Michelli | Skip the Jargon When Selling Cars | Figure Out the Right Social Media Platform for Your Dealership

Today on CBTNews.com - Monday, May 13th, 2019:

Avoid These 5 Outdated Practices to Gain Your Customer's Trust - Joseph Michelli, NYT Best-Selling Author

Every dealer knows that providing clients with an excellent customer experience is the easiest and fastest way to win their loyalty. And while there are many strategies out there to help you build a great customer experience, there might also be negative habits going on, that you don’t even realize. On today’s show, we welcome back Joseph Michelli, customer service expert and New York Times best-selling author, to talk to us more about identifying and changing the habits that hold your dealership back.

Skip the Jargon When Selling Cars

Anyone who is an expert in his or her field or who has a passion for what they do knows how difficult it can be to tone down the jargon when they’re asked questions. There’s something about jargon that provides a small endorphin rush in some. For one, there’s the veneer of sophistication that it lends to what’s being said. Language also fosters a powerful group identity.

Five Ways to Figure Out What Social Media Platform is Right for Your DealershipA robust social media strategy can boost the marketing efforts of any dealership. However, you have to be aware of the amount of time needed to produce content, engage customers, and turn followers into car buyers. Each platform has its pros and cons, but as long as you are aware of the resources available and the limitations of your staff, then a decision can be made regarding the selection of the best social media platform.