CBT Automotive Network Podcast

How to Avoid Workplace Harassment Scandals and Appropriately Address Claims - David Druzynski | 3 Options to Recruit Techs During the Shortage | Emerging Auto Trends and What They Mean for Dealers

Today on CBTNews.com - Thursday, May 2nd, 2019:

How to Avoid Workplace Harassment Scandals and Appropriately Address Claims - David Druzynski, Auto/Mate

On today's show, we welcome back David Druzynski, Chief People Officer at Auto/Mate Dealership Systems. David recently wrote an article for WardsAuto Magazine called "How to Deter Dealership Workplace Harassment". This is, of course, a very important issue in today's workforce.

Three Options to Recruit Techs During the Shortage

The automotive industry’s well-documented technician shortage is a serious concern. For the 76,000 technician positions that are vacated annually, whether technicians changing industries or to retire, only 39,000 new techs are coming out of vocational schools. If the shortage hasn’t affected you yet, it’s probably going to very soon.

Emerging Auto Trends in 2019 and What They Mean for Dealers

As we finish the first quarter of 2019, this year is already shaping up to be a big one for the auto industry. While many are watching to see if sales decline, there is so much more to focus on than whether we break the streak of 17 million-plus in annual vehicle sales. Consumer interests and shopping behaviors continue to change. Every automaker is adjusting as fast as they can to shift their line-ups to meet these new demands. At the same time, automotive technology is rapidly evolving to provide new options and mobility solutions.

On today's show, we welcome back David Druzynski, Chief People Officer at Auto/Mate Dealership Systems. David recently wrote an article for WardsAuto Magazine called "How to Deter Dealership Workplace Harassment". This is, of course, a very important issue in today's workforce.

On today's show, we welcome back David Druzynski, Chief People Officer at Auto/Mate Dealership Systems. David recently wrote an article for WardsAuto Magazine called "How to Deter Dealership Workplace Harassment". This is, of course, a very important issue in today's workforce.

Track Your TV Advertising Data to Drive Down Your Dealership's Marketing Spend - Max Steckler, Comcast Spotlight | Gen Z Less Eager to Start Driving | Promote Health and Wellness at Your Dealership

Today on CBTNews.com - Wednesday, May 1st, 2019:

Track Your TV Advertising Data to Drive Down Your Dealership's Marketing Spend - Max Steckler, Comcast Spotlight

Cable television's data capabilities have evolved, creating a powerful marketing channel for automotive marketers, but are these marketers taking advantage of the opportunities? Today, Jim speaks with Max Steckler, Chief Product Officer at AutoChoice. He's also a member of Comcast Spotlight's Automotive Advisory Council, which aims to represent automotive marketers' interest in relation to advanced advertising products and tools, as well as broader industry trends and insights.

Gen Z Less Eager to Start Driving

Most adults remember the time when getting a driver’s license meant freedom. Many can recall whining at their parents to take them driving so they could finally get comfortable enough to venture out on their own. Being able to drive provided them with independence and they were able to spend much more time with friends outside the home. Not to mention, if you had a car “back in the day,” you were cool.

Promote Health and Wellness at Your Dealership

Looking to retain employees and cut operating costs at your dealership? Promoting health and wellness is one powerful way to accomplish both those objectives. Healthy, sound team members are more likely to view their jobs positively and opt to stay on, while those same healthy habits could lower premiums on company health insurance policies, cut back on sick days and reduce slower work practices as your staff has more energy to complete tasks. To help you get started, here are four ways your dealership can promote health and wellness.

Track Your TV Advertising Data to Drive Down Your Dealership's Marketing Spend - Max Steckler, Comcast Spotlight | Gen Z Less Eager to Start Driving | Promote Health and Wellness at Your Dealership

Today on CBTNews.com - Wednesday, May 1st, 2019:

Track Your TV Advertising Data to Drive Down Your Dealership's Marketing Spend - Max Steckler, Comcast Spotlight

Cable television's data capabilities have evolved, creating a powerful marketing channel for automotive marketers, but are these marketers taking advantage of the opportunities? Today, Jim speaks with Max Steckler, Chief Product Officer at AutoChoice. He's also a member of Comcast Spotlight's Automotive Advisory Council, which aims to represent automotive marketers' interest in relation to advanced advertising products and tools, as well as broader industry trends and insights.

Gen Z Less Eager to Start Driving

Most adults remember the time when getting a driver’s license meant freedom. Many can recall whining at their parents to take them driving so they could finally get comfortable enough to venture out on their own. Being able to drive provided them with independence and they were able to spend much more time with friends outside the home. Not to mention, if you had a car “back in the day,” you were cool.

Promote Health and Wellness at Your Dealership

Looking to retain employees and cut operating costs at your dealership? Promoting health and wellness is one powerful way to accomplish both those objectives. Healthy, sound team members are more likely to view their jobs positively and opt to stay on, while those same healthy habits could lower premiums on company health insurance policies, cut back on sick days and reduce slower work practices as your staff has more energy to complete tasks. To help you get started, here are four ways your dealership can promote health and wellness.

Cable television's data capabilities have evolved, creating a powerful marketing channel for automotive marketers, but are these marketers taking advantage of the opportunities? There's a disconnect it seems between what tier two and three auto marketers deem as traditional media spend with television specifically and what the modern TV's data capabilities actually are and what they can do to make the dealership doors swing. Today, Jim speaks with Max Steckler, Chief Product Officer at AutoChoice. He's also a member of Comcast Spotlight's Automotive Advisory Council, which aims to represent automotive marketers' interest in relation to advanced advertising products and tools, as well as broader industry trends and insights.

Cable television's data capabilities have evolved, creating a powerful marketing channel for automotive marketers, but are these marketers taking advantage of the opportunities? There's a disconnect it seems between what tier two and three auto marketers deem as traditional media spend with television specifically and what the modern TV's data capabilities actually are and what they can do to make the dealership doors swing. Today, Jim speaks with Max Steckler, Chief Product Officer at AutoChoice. He's also a member of Comcast Spotlight's Automotive Advisory Council, which aims to represent automotive marketers' interest in relation to advanced advertising products and tools, as well as broader industry trends and insights.

Changes Your Dealership Can Make Today to Build a Lasting Sales Team - Mark Rikess | Tesla Announces a $702 Million Loss for Q1 | 5 Tips to Effectively Manage Your Dealership’s Online Presence

Today on CBTNews.com - Tuesday, April 30th, 2019:

Changes Your Dealership Can Make Today to Build a Lasting Sales Team - Mark Rikess

On today’s show, we welcome back Mark Rikess, CEO of The Rikess Group, a training and consulting group focused on helping dealers implement a one-price selling method. In this segment, Mark discusses the pressures of recruiting the next generation of talented salespeople, and the changes your dealership can make today, to build a lasting sales team.

Tesla Announces a $702 Million Loss for Q1

Plagued by international setbacks, the high cost of vehicles and what it takes to lower prices, and Elon Musk’s antics that get him negative press, the future of Tesla is a massive “unknown” in the auto industry. However, if the Model 3 can stay at a lower cost for customers and the other Tesla models can prove to be successful, Tesla may be able to fulfill its promises and create great innovation globally.

5 Tips to Effectively Manage Your Dealership’s Online Presence

Love it or hate it, at this point the internet isn’t just part of the everyday business: it’s a key employee. Whether it’s shepherding business through your website or getting the word out there via social media, the internet is one of the most powerful tools of the 21st-century dealership. But with great power comes great responsibility. As fast as the internet can grow businesses, it can also tear them down. Managing your dealership’s online reputation is critical if you want to succeed.

Changes Your Dealership Can Make Today to Build a Lasting Sales Team - Mark Rikess | Tesla Announces a $702 Million Loss for Q1 | 5 Tips to Effectively Manage Your Dealership’s Online Presence

Today on CBTNews.com - Tuesday, April 30th, 2019:

Changes Your Dealership Can Make Today to Build a Lasting Sales Team - Mark Rikess

On today’s show, we welcome back Mark Rikess, CEO of The Rikess Group, a training and consulting group focused on helping dealers implement a one-price selling method. In this segment, Mark discusses the pressures of recruiting the next generation of talented salespeople, and the changes your dealership can make today, to build a lasting sales team.

Tesla Announces a $702 Million Loss for Q1

Plagued by international setbacks, the high cost of vehicles and what it takes to lower prices, and Elon Musk’s antics that get him negative press, the future of Tesla is a massive “unknown” in the auto industry. However, if the Model 3 can stay at a lower cost for customers and the other Tesla models can prove to be successful, Tesla may be able to fulfill its promises and create great innovation globally.

5 Tips to Effectively Manage Your Dealership’s Online Presence

Love it or hate it, at this point the internet isn’t just part of the everyday business: it’s a key employee. Whether it’s shepherding business through your website or getting the word out there via social media, the internet is one of the most powerful tools of the 21st-century dealership. But with great power comes great responsibility. As fast as the internet can grow businesses, it can also tear them down. Managing your dealership’s online reputation is critical if you want to succeed.

On today’s show, we welcome back Mark Rikess, CEO of The Rikess Group, a training and consulting group focused on helping dealers implement a one-price selling method. In this segment, Mark discusses the pressures of recruiting the next generation of talented salespeople, and the changes your dealership can make today, to build a lasting sales team.