CBT Automotive Network Podcast

CBT Automotive Network Podcast

By CBT Automotive NetworkBusiness
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CBT Automotive Network Podcast episodes

  • Chevy Dealer Tim Roberts Discusses MotorTrend's CPO Program
    You know those cars you have on your lot that aren't the same brand of vehicles that you sell at your franchise, and you have no way to certify them to ensure top dollar when they're sold? Well, we have the solution for you that will both drive more traffic and increase your used car net profits. On today's show, we're joined by Tim Roberts, dealer principal of Champion Chevrolet in Indiana, and Larry Dorfman, founder, and chairman of EasyCare and MotorTrend Certified Preowned.
    9 min
  • On CBTNews.com for April 24, 2019
    Increasing Your F&I Department's PVR - Adam Marburger | The Evolution of EVs – Where Are We Now? | How To Get A Better Open Rate By Using Email Campaigns
    Today on CBTNews.com - Wednesday, April 24th, 2019:
    Increase Your F&I Department's PVR with These 3 Strategies - Adam Marburger, Ascent Dealer Services
    On today’s show, we welcome back Adam Marburger, F&I expert, and President of Ascent Dealer Services. Adam always has great insight into what makes a successful F&I office and what dealers could be doing more of in their day-to-day.
    The Evolution of EVs – Where Are We Now?
    The 2019 New York International Auto Show is a showcase for Electric Vehicles (EVs). Auto Shows are generally a platform for manufacturers to demonstrate their visions for the future. The collective effort demonstrated at this year’s show is a good indication that EV technology is here to stay.
    How To Get A Better Open Rate By Using Email Campaigns
    Chances are that your dealership utilizes email campaigns. Why wouldn’t you? It’s a viable option for many businesses. Some might even measure the success by knowing how many people open your emails and ones that actually click on links within your emails. Measuring the number of people who open your email is referred to as email open rate while measuring those that click on a link is called click-through rate.
    9 min
  • On CBTNews.com for April 24, 2019
    Increasing Your F&I Department's PVR - Adam Marburger | The Evolution of EVs – Where Are We Now? | How To Get A Better Open Rate By Using Email Campaigns
    Today on CBTNews.com - Wednesday, April 24th, 2019:
    Increase Your F&I Department's PVR with These 3 Strategies - Adam Marburger, Ascent Dealer Services
    On today’s show, we welcome back Adam Marburger, F&I expert, and President of Ascent Dealer Services. Adam always has great insight into what makes a successful F&I office and what dealers could be doing more of in their day-to-day.
    The Evolution of EVs – Where Are We Now?
    The 2019 New York International Auto Show is a showcase for Electric Vehicles (EVs). Auto Shows are generally a platform for manufacturers to demonstrate their visions for the future. The collective effort demonstrated at this year’s show is a good indication that EV technology is here to stay.
    How To Get A Better Open Rate By Using Email Campaigns
    Chances are that your dealership utilizes email campaigns. Why wouldn’t you? It’s a viable option for many businesses. Some might even measure the success by knowing how many people open your emails and ones that actually click on links within your emails. Measuring the number of people who open your email is referred to as email open rate while measuring those that click on a link is called click-through rate.
    9 min
  • On CBTNews.com for April 23, 2019
    How to Set Up Your Middle Managers for Long-Term Success in the Dealership - Brian Finnegan | Carvana Restores Faith From Investors | US Market to Get Fierce Over SUVs
    Today on CBTNews.com - Tuesday, April 23rd, 2019:
    How to Set Up Your Middle Managers for Long-Term Success in the Dealership - Brian Finnegan, Advanced Dealer Concepts
    On today's show, we discuss the turnover dealers see with middle managers and the challenges they face on the showroom floor every day with Brian Finnegan, president of Advanced Dealer Concepts and former sales training director with AutoNation. Brian has also served as general manager of some of the largest Mercedes Benz and Lexus dealerships in the southeast.
    “The Amazon of Auto” Carvana Restores Faith From Investors
    Despite the “massive losses and negative cash flow” that Carvana has experienced within the past few years, the used auto retailer is making a comeback with better numbers as well as new advances in technology. Since making it onto the New York Stock Exchange two years ago, the company has been able to stay relevant in the automotive world despite significant losses and it continues to work towards fulfilling its mission to “change the way people buy cars.”
    US Market to Get Fierce Over SUVs
    Those sticking firmly with cars are outliers, and even they are investing in what the public seems to want. Going forward, companies are already mobilizing to stand out in a strongly competitive market for SUVs. As more battle for a smaller buyer pool, it’s expected that there will be some aggressive incentives offered for SUVs, especially older models to keep them moving. The hope is that these vehicles, which go for higher prices, will cover the lower volume in sales and keep the market from slipping too far.
    9 min
  • On CBTNews.com for April 23, 2019
    How to Set Up Your Middle Managers for Long-Term Success in the Dealership - Brian Finnegan | Carvana Restores Faith From Investors | US Market to Get Fierce Over SUVs
    Today on CBTNews.com - Tuesday, April 23rd, 2019:
    How to Set Up Your Middle Managers for Long-Term Success in the Dealership - Brian Finnegan, Advanced Dealer Concepts
    On today's show, we discuss the turnover dealers see with middle managers and the challenges they face on the showroom floor every day with Brian Finnegan, president of Advanced Dealer Concepts and former sales training director with AutoNation. Brian has also served as general manager of some of the largest Mercedes Benz and Lexus dealerships in the southeast.
    “The Amazon of Auto” Carvana Restores Faith From Investors
    Despite the “massive losses and negative cash flow” that Carvana has experienced within the past few years, the used auto retailer is making a comeback with better numbers as well as new advances in technology. Since making it onto the New York Stock Exchange two years ago, the company has been able to stay relevant in the automotive world despite significant losses and it continues to work towards fulfilling its mission to “change the way people buy cars.”
    US Market to Get Fierce Over SUVs
    Those sticking firmly with cars are outliers, and even they are investing in what the public seems to want. Going forward, companies are already mobilizing to stand out in a strongly competitive market for SUVs. As more battle for a smaller buyer pool, it’s expected that there will be some aggressive incentives offered for SUVs, especially older models to keep them moving. The hope is that these vehicles, which go for higher prices, will cover the lower volume in sales and keep the market from slipping too far.
    9 min
  • On CBTNews.com for April 22, 2019
    How to Integrate Technology in Your Dealership and Modernize Your Customer Experience - Mark Tewart | The Evolving Face of Car Sharing Legislation | Digital Auto Shopping Bucking Dealership Visit Trends
    Today on CBTNews.com - Monday, April 22nd, 2019:
    How to Integrate Technology in Your Dealership and Modernize Your Customer Experience - Mark Tewart
    On today's show, we welcome back Mark Tewart, president of Tewart Enterprises, best-selling author of "How to Be a Sales Superstar," and host of "On The Mark," right here on the CBT Automotive Network. Welcome back to the show, Mark.
    The Evolving Face of Car Sharing Legislation
    Car sharing, a platform that allows for short term car rentals from private citizens or designated entities. Though it’s been around for a while, car sharing has come into its own in the 21st century, and there are currently enjoying popularity in high-density areas. Car sharing differs from a traditional rental in a few key ways.
    Digital Auto Shopping Bucking Dealership Visit Trends: Cox Automotive Study
    With smartphones and tablets, everything consumers need when searching for a vehicle is literally right in their hands and they no longer need to spend dreadful days visiting dealerships and trying to make a satisfying deal. Overall, Cox Automotive’s report solidifies the theory that technology is going to continue to disrupt the traditional trends of car buying.
    11 min

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