CBT Automotive Network Podcast

How to Integrate Technology in Your Dealership and Modernize Your Customer Experience - Mark Tewart | The Evolving Face of Car Sharing Legislation | Digital Auto Shopping Bucking Dealership Visit Trends

Today on CBTNews.com - Monday, April 22nd, 2019:

How to Integrate Technology in Your Dealership and Modernize Your Customer Experience - Mark Tewart

On today's show, we welcome back Mark Tewart, president of Tewart Enterprises, best-selling author of "How to Be a Sales Superstar," and host of "On The Mark," right here on the CBT Automotive Network. Welcome back to the show, Mark.

The Evolving Face of Car Sharing Legislation

Car sharing, a platform that allows for short term car rentals from private citizens or designated entities. Though it’s been around for a while, car sharing has come into its own in the 21st century, and there are currently enjoying popularity in high-density areas. Car sharing differs from a traditional rental in a few key ways.

Digital Auto Shopping Bucking Dealership Visit Trends: Cox Automotive Study

With smartphones and tablets, everything consumers need when searching for a vehicle is literally right in their hands and they no longer need to spend dreadful days visiting dealerships and trying to make a satisfying deal. Overall, Cox Automotive’s report solidifies the theory that technology is going to continue to disrupt the traditional trends of car buying.

On today's show, we welcome back Mark Tewart, president of Tewart Enterprises, best-selling author of "How to Be a Sales Superstar," and host of "On The Mark," right here on the CBT Automotive Network. Welcome back to the show, Mark.

On today's show, we welcome back Mark Tewart, president of Tewart Enterprises, best-selling author of "How to Be a Sales Superstar," and host of "On The Mark," right here on the CBT Automotive Network. Welcome back to the show, Mark.

Week In Review: Overcoming the Service Technician Drought | How to Effectively Handle Leads and Manage Your BDC | Dealer Pain Points and Fiat Leaving the U.S. Market

CBT News Week In Review for Friday, April 19th, 2019:

How Dealerships Can Overcome the Service Technician Drought - John Fairchild, Fixed-Ops Expert

Every dealer knows that there is a lack of good service technicians in the fixed-ops department. So how can dealership’s proactively prepare themselves to make the best of this situation? Well, our next guest is here to tell us. Today, we speak to John Fairchild, fixed-ops training and management expert, about how dealers can overcome the service technician drought.

How to Effectively Handle Leads and Manage Your Dealership's BDC - Marc McGurren

Every dealer wants the same thing, to move their inventory faster and more efficiently. But with money spread across several different marketing channels, you might struggle to see what’s paying off. Here to tell us how to effectively manage your BDC and properly handle leads as they come in is Marc McGurren, President and Co-founder of McGurren Consulting.

Brian Benstock on First Quarter Sales Results, Recruiting Salespeople and Staying Positive in the Dealership

On today’s show, we welcome Brian Benstock Partner GM and VP at Paragon Honda. Brian is here to give us a dealer’s perspective on the first quarter sales results and trends in the industry.

Lisa Copeland on Industry Trends, Dealer's Pain Points, and Fiat Leaving the U.S. Market

On today’s show, we welcome back Lisa Copeland, founder of Lisa Copeland Global and CEO of Cars Her Way. Lisa always has great insight and industry knowledge to share with us, and in this segment, Lisa and Jim discuss the Hustle and Grind Conference, Fiat, and industry headwinds and tailwinds.

Week In Review: Overcoming the Service Technician Drought | How to Effectively Handle Leads and Manage Your BDC | Dealer Pain Points and Fiat Leaving the U.S. Market

CBT News Week In Review for Friday, April 19th, 2019:

How Dealerships Can Overcome the Service Technician Drought - John Fairchild, Fixed-Ops Expert

Every dealer knows that there is a lack of good service technicians in the fixed-ops department. So how can dealership’s proactively prepare themselves to make the best of this situation? Well, our next guest is here to tell us. Today, we speak to John Fairchild, fixed-ops training and management expert, about how dealers can overcome the service technician drought.

How to Effectively Handle Leads and Manage Your Dealership's BDC - Marc McGurren

Every dealer wants the same thing, to move their inventory faster and more efficiently. But with money spread across several different marketing channels, you might struggle to see what’s paying off. Here to tell us how to effectively manage your BDC and properly handle leads as they come in is Marc McGurren, President and Co-founder of McGurren Consulting.

Brian Benstock on First Quarter Sales Results, Recruiting Salespeople and Staying Positive in the Dealership

On today’s show, we welcome Brian Benstock Partner GM and VP at Paragon Honda. Brian is here to give us a dealer’s perspective on the first quarter sales results and trends in the industry.

Lisa Copeland on Industry Trends, Dealer's Pain Points, and Fiat Leaving the U.S. Market

On today’s show, we welcome back Lisa Copeland, founder of Lisa Copeland Global and CEO of Cars Her Way. Lisa always has great insight and industry knowledge to share with us, and in this segment, Lisa and Jim discuss the Hustle and Grind Conference, Fiat, and industry headwinds and tailwinds.

How to Effectively Handle Leads and Manage Your Dealership's BDC - Marc McGurren | Taking the Tesla Approach to your Personal Branding | Positive Reactions to Negative Rejections

Today on CBTNews.com - Tuesday, April 16th, 2019:

How to Effectively Handle Leads and Manage Your Dealership's BDC - Marc McGurren

Every dealer wants the same thing, to move their inventory faster and more efficiently. But with money spread across several different marketing channels, you might struggle to see what’s paying off. Here to tell us how to effectively manage your BDC and properly handle leads as they come in is Marc McGurren, President and Co-founder of McGurren Consulting.

Taking the Tesla Approach to your Personal Branding

When you think of electric vehicles (EV), chances are Tesla is one of the first images that come to mind. And when you think of Tesla, it’s a pretty good bet that what follows are thoughts about Elon Musk, charging stations, or space travel. This is a testament to the power of their branding, and with a little creativity, it is possible to harness that same success for your own dealership.

Positive Reactions to Negative Rejections

Even the best salesperson will have a bad day. Rejection comes hand-in-hand with sales, so it’s essential to know how to react when the person on the other end says “no.” Instead of looking at the rejection as a firmly closed and locked door, shift your perspective. There are often ways to make the “no” into a “yes” or at the very least use the opportunity to bee a gracious face for your dealership. Reacting positively could convince a customer that you’re a great guy even if they don’t currently need your services, and increase your chances of getting a call back in the future.

How to Effectively Handle Leads and Manage Your Dealership's BDC - Marc McGurren | Taking the Tesla Approach to your Personal Branding | Positive Reactions to Negative Rejections

Today on CBTNews.com - Tuesday, April 16th, 2019:

How to Effectively Handle Leads and Manage Your Dealership's BDC - Marc McGurren

Every dealer wants the same thing, to move their inventory faster and more efficiently. But with money spread across several different marketing channels, you might struggle to see what’s paying off. Here to tell us how to effectively manage your BDC and properly handle leads as they come in is Marc McGurren, President and Co-founder of McGurren Consulting.

Taking the Tesla Approach to your Personal Branding

When you think of electric vehicles (EV), chances are Tesla is one of the first images that come to mind. And when you think of Tesla, it’s a pretty good bet that what follows are thoughts about Elon Musk, charging stations, or space travel. This is a testament to the power of their branding, and with a little creativity, it is possible to harness that same success for your own dealership.

Positive Reactions to Negative Rejections

Even the best salesperson will have a bad day. Rejection comes hand-in-hand with sales, so it’s essential to know how to react when the person on the other end says “no.” Instead of looking at the rejection as a firmly closed and locked door, shift your perspective. There are often ways to make the “no” into a “yes” or at the very least use the opportunity to bee a gracious face for your dealership. Reacting positively could convince a customer that you’re a great guy even if they don’t currently need your services, and increase your chances of getting a call back in the future.

Every dealer wants the same thing, to move their inventory faster and more efficiently. But with money spread across several different marketing channels, you might struggle to see what’s paying off. Here to tell us how to effectively manage your BDC and properly handle leads as they come in is Marc McGurren, President and Co-founder of McGurren Consulting.

Every dealer wants the same thing, to move their inventory faster and more efficiently. But with money spread across several different marketing channels, you might struggle to see what’s paying off. Here to tell us how to effectively manage your BDC and properly handle leads as they come in is Marc McGurren, President and Co-founder of McGurren Consulting.

Lisa Copeland on Industry Trends, Dealer's Pain Points, and Fiat Leaving the U.S. Market | Best Practices to Remember During the Hiring Process | Four Automated Technologies that Can Make Life Easier

Today on CBTNews.com - Thursday, April 18th, 2019:

Lisa Copeland on Industry Trends, Dealer's Pain Points, and Fiat Leaving the U.S. Market

On today’s show, we welcome back Lisa Copeland, founder of Lisa Copeland Global and CEO of Cars Her Way. Lisa always has great insight and industry knowledge to share with us, and in this segment, Lisa and Jim discuss the Hustle and Grind Conference, Fiat, and industry headwinds and tailwinds.

Best Practices to Remember During the Hiring Process for Your Dealership

Those looking for jobs today want to know that your dealership cares about them as individuals. Shake things up and shine by including at least one question in each interview that indicates you’ve paid attention to their resumes. Try as much as possible to convey that you’ve given them actual time and thought as individuals and you’ll find fewer ghosts going forward.

Four Automated Technologies that Can Make Life Easier at Your Dealership

Did you ever wish you could clone yourself or someone on your team? It would give you an extra set of hands, as well as another individual that knows exactly what needs to be done and when. Unfortunately, science has not gotten closer to making this happen, but technology can make dealership operations easier by way of automated technologies.