CBT Automotive Network Podcast

On today’s show, we welcome back Mark Rikess, CEO of The Rikess Group, a training and consulting group focused on helping dealers implement a one-price selling method. In this segment, Mark discusses the pressures of recruiting the next generation of talented salespeople, and the changes your dealership can make today, to build a lasting sales team.

How the Car Buyer Journey Has Changed and What it Means for Your Dealership - Isabelle Helms, Cox Automotive | The Most Appealing Features for Car Buyers | Connect With Consumers the Way They Want

Today on CBTNews.com - Monday, April 29th, 2019:

How the Car Buyer Journey Has Changed and What it Means for Your Dealership - Isabelle Helms, Cox Automotive

On today’s show, we’re pleased to welcome back Isabelle Helms, vice president of research and market intelligence for Cox Automotive. Isabelle is here to discuss Cox’s recent 2019 Car Buyer Journey Study, and what its findings mean for your dealership.

The Most Appealing Features for Car Buyers Now

Cars have always been at the forefront of innovation, but lately they’ve really taken off. It seems like every company is racing to cram the most hardware and software into their models--and that’s before we even get to discussing electric vehicles and their makeup. With all that’s available, it’s good to know what features appeal most to buyers as you sort through your lot’s inventory. Here are the top features to keep in mind when showing customers around.

Are You Getting the Message? Connect With Consumers the Way They Want

In today’s mobile-driven society, consumers have an array of different channels at their fingertips to reach out to businesses and providers. Most people think of these common options: 1-800 number (if you’re desperate), email (if you want to wait) and live chat. While the automotive industry has adopted live chat in large numbers, still only about half the U.S. dealer market offers the capability to consumers.

On today’s show, we’re pleased to welcome back Isabelle Helms, vice president of research and market intelligence for Cox Automotive. Isabelle is here to discuss Cox’s recent 2019 Car Buyer Journey Study, and what its findings mean for your dealership.

How the Car Buyer Journey Has Changed and What it Means for Your Dealership - Isabelle Helms, Cox Automotive | The Most Appealing Features for Car Buyers | Connect With Consumers the Way They Want

Today on CBTNews.com - Monday, April 29th, 2019:

How the Car Buyer Journey Has Changed and What it Means for Your Dealership - Isabelle Helms, Cox Automotive

On today’s show, we’re pleased to welcome back Isabelle Helms, vice president of research and market intelligence for Cox Automotive. Isabelle is here to discuss Cox’s recent 2019 Car Buyer Journey Study, and what its findings mean for your dealership.

The Most Appealing Features for Car Buyers Now

Cars have always been at the forefront of innovation, but lately they’ve really taken off. It seems like every company is racing to cram the most hardware and software into their models--and that’s before we even get to discussing electric vehicles and their makeup. With all that’s available, it’s good to know what features appeal most to buyers as you sort through your lot’s inventory. Here are the top features to keep in mind when showing customers around.

Are You Getting the Message? Connect With Consumers the Way They Want

In today’s mobile-driven society, consumers have an array of different channels at their fingertips to reach out to businesses and providers. Most people think of these common options: 1-800 number (if you’re desperate), email (if you want to wait) and live chat. While the automotive industry has adopted live chat in large numbers, still only about half the U.S. dealer market offers the capability to consumers.

On today’s show, we’re pleased to welcome back Isabelle Helms, vice president of research and market intelligence for Cox Automotive. Isabelle is here to discuss Cox’s recent 2019 Car Buyer Journey Study, and what its findings mean for your dealership.

Week In Review: How to Integrate Technology and Modernize Your Customer Experience | Setting Up Your Middle Managers for Long-Term Success | Increase Your F&I Department's PVR

CBT News Week In Review for Friday, April 26th, 2019:

How to Integrate Technology in Your Dealership and Modernize Your Customer Experience - Mark Tewart

On today's show, we welcome back Mark Tewart, president of Tewart Enterprises, best-selling author of "How to Be a Sales Superstar," and host of "On The Mark," right here on the CBT Automotive Network. Welcome back to the show, Mark.

How to Set Up Your Middle Managers for Long-Term Success in the Dealership - Brian Finnegan, Advanced Dealer Concepts

On today's show, we discuss the turnover dealers see with middle managers and the challenges they face on the showroom floor every day with Brian Finnegan, president of Advanced Dealer Concepts and former sales training director with AutoNation. Brian has also served as general manager of some of the largest Mercedes Benz and Lexus dealerships in the southeast.

Increase Your F&I Department's PVR with These 3 Strategies - Adam Marburger, Ascent Dealer Services

On today’s show, we welcome back Adam Marburger, F&I expert, and President of Ascent Dealer Services. Adam always has great insight into what makes a successful F&I office and what dealers could be doing more of in their day-to-day.

Chevy Dealer Tim Roberts Discusses MotorTrend's CPO Program

You know those cars you have on your lot that aren't the same brand of vehicles that you sell at your franchise, and you have no way to certify them to ensure top dollar when they're sold? Well, we have the solution for you that will both drive more traffic and increase your used car net profits. On today's show, we're joined by Tim Roberts, dealer principal of Champion Chevrolet in Indiana, and Larry Dorfman, founder, and chairman of EasyCare and MotorTrend Certified Preowned.

Week In Review: How to Integrate Technology and Modernize Your Customer Experience | Setting Up Your Middle Managers for Long-Term Success | Increase Your F&I Department's PVR

CBT News Week In Review for Friday, April 26th, 2019:

How to Integrate Technology in Your Dealership and Modernize Your Customer Experience - Mark Tewart

On today's show, we welcome back Mark Tewart, president of Tewart Enterprises, best-selling author of "How to Be a Sales Superstar," and host of "On The Mark," right here on the CBT Automotive Network. Welcome back to the show, Mark.

How to Set Up Your Middle Managers for Long-Term Success in the Dealership - Brian Finnegan, Advanced Dealer Concepts

On today's show, we discuss the turnover dealers see with middle managers and the challenges they face on the showroom floor every day with Brian Finnegan, president of Advanced Dealer Concepts and former sales training director with AutoNation. Brian has also served as general manager of some of the largest Mercedes Benz and Lexus dealerships in the southeast.

Increase Your F&I Department's PVR with These 3 Strategies - Adam Marburger, Ascent Dealer Services

On today’s show, we welcome back Adam Marburger, F&I expert, and President of Ascent Dealer Services. Adam always has great insight into what makes a successful F&I office and what dealers could be doing more of in their day-to-day.

Chevy Dealer Tim Roberts Discusses MotorTrend's CPO Program

You know those cars you have on your lot that aren't the same brand of vehicles that you sell at your franchise, and you have no way to certify them to ensure top dollar when they're sold? Well, we have the solution for you that will both drive more traffic and increase your used car net profits. On today's show, we're joined by Tim Roberts, dealer principal of Champion Chevrolet in Indiana, and Larry Dorfman, founder, and chairman of EasyCare and MotorTrend Certified Preowned.

Chevy Dealer Tim Roberts Discusses MotorTrend's CPO Program | Creating the Perfect Work Environment for Retaining Techs | How Much Time and Money Do You Waste On Team Building?

Today on CBTNews.com - Thursday, April 25th, 2019:

Chevy Dealer Tim Roberts Discusses MotorTrend's CPO Program

You know those cars you have on your lot that aren't the same brand of vehicles that you sell at your franchise, and you have no way to certify them to ensure top dollar when they're sold? Well, we have the solution for you that will both drive more traffic and increase your used car net profits. On today's show, we're joined by Tim Roberts, dealer principal of Champion Chevrolet in Indiana, and Larry Dorfman, founder, and chairman of EasyCare and MotorTrend Certified Preowned.

Creating the Perfect Work Environment for Retaining Techs

Fostering a positive work culture sounds simple, but the auto industry has a long way to go overall in this area, especially in the service department. Include technicians in the everyday business of the dealership, including DOC reviews and goal setting. Strive to keep the techs and front-end service team members operating as one unit. Have no tolerance for in-fighting or toxic relationships.

How Much Time and Money Do You Waste On Team Building?

Collaboration is essential for your dealership’s growth. It provides a framework in which individuals can use their inherent skills and their positions to move the entire business much further than any one member could. It’s just a matter of quality over quantity and in this case, smaller meetings may give you more bang for your buck than any flashy exercise can.

Chevy Dealer Tim Roberts Discusses MotorTrend's CPO Program | Creating the Perfect Work Environment for Retaining Techs | How Much Time and Money Do You Waste On Team Building?

Today on CBTNews.com - Thursday, April 25th, 2019:

Chevy Dealer Tim Roberts Discusses MotorTrend's CPO Program

You know those cars you have on your lot that aren't the same brand of vehicles that you sell at your franchise, and you have no way to certify them to ensure top dollar when they're sold? Well, we have the solution for you that will both drive more traffic and increase your used car net profits. On today's show, we're joined by Tim Roberts, dealer principal of Champion Chevrolet in Indiana, and Larry Dorfman, founder, and chairman of EasyCare and MotorTrend Certified Preowned.

Creating the Perfect Work Environment for Retaining Techs

Fostering a positive work culture sounds simple, but the auto industry has a long way to go overall in this area, especially in the service department. Include technicians in the everyday business of the dealership, including DOC reviews and goal setting. Strive to keep the techs and front-end service team members operating as one unit. Have no tolerance for in-fighting or toxic relationships.

How Much Time and Money Do You Waste On Team Building?

Collaboration is essential for your dealership’s growth. It provides a framework in which individuals can use their inherent skills and their positions to move the entire business much further than any one member could. It’s just a matter of quality over quantity and in this case, smaller meetings may give you more bang for your buck than any flashy exercise can.

You know those cars you have on your lot that aren't the same brand of vehicles that you sell at your franchise, and you have no way to certify them to ensure top dollar when they're sold? Well, we have the solution for you that will both drive more traffic and increase your used car net profits. On today's show, we're joined by Tim Roberts, dealer principal of Champion Chevrolet in Indiana, and Larry Dorfman, founder, and chairman of EasyCare and MotorTrend Certified Preowned.