If you’ve been hearing me talk about Jonny Vance non-stop lately and assume I’ve got a “copy crush” on Jonny Vance, then you are correct! Here’s why I’m so smitten with the guy… He’s writing ads that combine stunningly effective Direct Response copy with TV quality comedy scripting, and they’re not just funny, these ads are out-converting every competitor by a country mile.

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Dean Jackson thinks your life should be easier. No, you don’t have to wear the same exact outfit every day like he does (but imagine the time you’d save in dressing rooms alone!)… The answer is much simpler. Just do less. Less of the gazillion marketing tactics, hacks, and “crushing” schemes you hear about from other marketers every day. It’s counterintuitive, I know.

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In a “real job,” if you run into an unsavory situation with a boss or co-worker, there’s a department to handle your complaint and (hopefully) make things right. As a freelancer, there is no HR Department. It’s all on you to handle it and (hopefully) make things right. So, how do you go about speaking up, calling it out, and proposing solutions when you’re on your own?

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Are you fascinated by ghostwriting? I am. I find it intriguing to write as other people, and do it to the point where you get so inside their head that you can write in flow state as an alternate version of that person. And THAT version of the person is the one the public forms a relationship with, through your writing. Ghostwriters hold a lot of secrets. Far beyond just staying…

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At this point in your freelancing journey, you understand why specializing is so much better than being a “generalist.” Nutshell: The best clients do not hire generalists, they seek out specialists. However, that doesn’t make CHOOSING YOUR SPECIALTY any easier. Take my friend Mike, for instance… after a successful career in entertainment, he wanted more control over his life and…

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I love talking to Laura Belgray. She’s naturally hilarious in conversation, just like in her writing, but she’s also an innovative marketer who cleans up with every promotion because she is SINCERE and rightly TRUSTED by her audience. How’s she do it? By being what she calls “Flawsome,” giving herself permission to expose, celebrate, and laugh about her flaws. We dove deep on…

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Social media lit up last week as news spread that Dan Kennedy was in hospice and saying his final goodbye. He announced his fate in perfect Kennedy fashion: with a heartfelt and humorous letter to his friends and followers. It was a shock to our collective community, with all of us who’ve studied and learned from Dan’s many books experiencing a collective moment of awakening at the…

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There are a lot of ways to structure deals as a freelancer. Once you are comfortable with the conversion triggers of your niche, and confident in your ability to push the right buttons… plus, identify a really good potential partner… A great deal to make is “performance-based” pay. Otherwise known as “results in advance” deals, these put more risk on you up front, with a much bigger…

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Have you ever wanted to kick yourself for saying “yes” to something you KNOW you don’t want to do? It’s one thing if it costs us an afternoon at a living room “candle party”… It’s another when it costs you money, and time, by saying “yes” to a client request you know was not part of the deal. There’s a short set of rules we’ve adopted in my freelancers mastermind group that prevents…

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Immediately following her talk, the crowd rose to their feet and gave Marcella Allison a standing ovation. It was the only Standing O in two days of amazing talks by legendary A-Listers at Copy Chief Live. Marcella delivered more than just a talk though… From the moment she started speaking, you could feel the intense energy building. By the end, she captured every person in the room.

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