You’ve heard the classic sales adage: “There’s what people SAY they want, and what they really want…” Our duty, as copywriters, is to tap into that secret Core Desire most people are too shy to name themselves. Or maybe they don’t quite realize what they really want themselves until we kindly come along and bring it to light Allison Carpio is the leading expert on understanding your…

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Five years ago, James Schramko changed my life with a simple math equation. Now James is coming from Australia to St. Petersburg to give a keynote at Copy Chief Live. In this brand new conversation, James talks about why he thinks of copywriters as “emotional snake handlers”… and how to discover what you’re ACTUALLY earning, so you can quickly give yourself a raise. Get a copy of…

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You know when you’re at a concert and the band decides to work out some new material on you… … and it’s immediately evident this band’s time has passed and they need to stick to the hits? So you start looking up into the rafters to amuse yourself, and you notice there’s a dude up there strapped to a chair running the lights. Jason Friedman used to be that dude.

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At least once or twice a month I communicate with my Copy Chief community by doing something fun, a live webinar called the Chief Chat. During these Chief Chats, we break down each other’s copy, talk about all sorts of marketing goodness, crack each other up and help each other grow. Plus, I’ll usually ask a few copywriting experts this question: “What’s the Best Thing you’ve recently…

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My friend Todd Brown is known and respected in the industry as a master of the sales funnel. Everyone from Russel Brunson to Agora Financial relies on Todd’s consults to squeeze every bit of ROI out of their active sales funnels. Todd grew his company on the back of a single acquisition funnel that generated customers day in and day out for 18 months. One funnel done correctly can…

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Ten years living on the road telling jokes to strangers was fun, but it left me seriously unemployable in the real world. I’d never even heard of “copywriting” then, so I had to find something I could do to earn money. It wasn’t pretty, but I’m sharing what I did in this short, coffee shop episode of CCR. Join Copy Chief here Download the free 60 Second Sales Hook book here…

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Kyle Milligan is Agora Financial’s new secret weapon with 3 brand new controls under his belt… … and it’s his first year there. So, how did he get there? What’s really happening behind the curtain? We’ll dive deep into his success and what it takes to be the top copywriter when you’re already working with some of the best names out there… Join Copy Chief here Download the…

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I got something extra cool for you today on the podcast… Three hot topics to help you get an edge in your copywriting: No one will be able to touch you as a copywriter after hearing this! Unless they hear it, too. So hurry and listen now! Join Copy Chief here Download the episode here [podcast_optin] …

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In Richard Armstrong’s new fiction novel, The Don Con, we follow a two-bit New York con artist and small-time actor (whose single claim to fame is a background role on the Sopranos) as he gets cornered into joining a big heist job that, let’s just say, he is ill-equipped to pull off. Sounds a bit like how copywriters go into projects… Feeling overwhelmed and unprepared…

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Jason Hanson spent his first career as a CIA Officer. Deep undercover in places on the globe most of us would be very careful to never end up. His job was to position himself in enemy territory, gain the trust of locals, then recruit people to spy for the United States. It feels like I should not even be allowed to know that, let alone tell you… or ask Jason anything I want about how…

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