CCR – The #1 Copywriter Forum & Community – Kevin Roger's CopyChief

If you caught the email I sent you yesterday about how to never write boring copy, then this will make a nice follow up. It’s from a talk I gave to the top marketers and copywriters in the world about how marketing with pure information is dead. Everyone has too much information already. These days it has to inform and entertain. I walked the audience through how I combine…

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Pricing your services is the trickiest part of freelancing. Thanks to a super-intense survey my friend Abbey Woodcock recently conducted across the industry… … for the first time, we finally have some true insight into what other freelancers are charging for their services, and most importantly, a new way to THINK about your fees. Btw, Abbey and I are going even deeper into pricing…

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I became a fan of Mike Michalowicz listening to the audiobook of Profit First. It’s a great book that every entrepreneur should spend time with… … but this episode is NOT about your finances. My burning questions for Mike were about how he markets his books and services. It’s a hot one! Here’s what we covered… Bullets expertly written by Copy Chief member Carrie Carr. If you’…

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Just you and me talking today… I had a bit of a “eureka” recently around why some copywriters seem to skyrocket to industry stardom, while others feel tethered in place. What’s making the difference here? Hard work? Connections? Luck? No. It’s something else. Join Copy Chief today by clicking here Download the episode here [podcast_optin] P.S.

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My friend David Deutsch knows things very few people know. And unlike most revered copy gurus, he tends to keep them to himself. There are a few reasons for this. Some of them logistical (like being super busy consulting the biggest marketing companies on the planet), others are personal (he’s not quite sure he wants everyone knowing what he knows). But, I can tell you…

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Ryan McGrath is ferocious. I mean, if you saw him on the streets of Baltimore you wouldn’t instinctively cross the street to avoid crossing his path… … but because his writing is so ferocious, many copywriters have crossed the street to shake his hand. Ryan is the in-house copy chief at Agora Financial where, along with Joe Schriefer and their team of ferocious hit-makers…

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It’s fun to let your creative flag flap on Facebook, but when your money’s on the line, how do you decide what type of creative ads you should be testing? That’s exactly what Mike Rinard and I discuss on Part 3 of our sizzling series on FB advertising. Mike runs all my Facebook ad campaigns and we have a blast brainstorming creative ideas to test. It’s great to be able to shoot a…

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Pricing, huh? It’s the trickiest part of business. Yet, some people make it look so easy. Like my friend, Laura Belgray. She lists three simple ways clients can buy their way onto her calendar. It’s always a flat fee, and it ain’t cheap. She recently raised her price again because of simple supply and demand. Whenever a freelance copywriter or consultant is collecting a handsome…

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Content is an overlooked part of our job as direct response copywriters. Whether you’re using it for client research, creating it along with the copy, or guiding it through consultation, you SHOULD have a hand in your clients’ content to make sure all the messages match. It will boost the results of your copy every time. That’s why I’m excited to bring Daniel Daines-Hutt onto this…

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Until recently, I’ve been working WAY too much. And would reach the end of the day with that nasty feeling that nothing very important was getting done. If you’ve been an independent entrepreneur for more than a year, I bet you share these feelings. We know we should be working less IN the business and more ON the business. But, there’s no simple switch you can flip and make…

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