Ryan McGrath is ferocious. I mean, if you saw him on the streets of Baltimore you wouldn’t instinctively cross the street to avoid crossing his path… … but because his writing is so ferocious, many copywriters have crossed the street to shake his hand. Ryan is the in-house copy chief at Agora Financial where, along with Joe Schriefer and their team of ferocious hit-makers…

Source

It’s fun to let your creative flag flap on Facebook, but when your money’s on the line, how do you decide what type of creative ads you should be testing? That’s exactly what Mike Rinard and I discuss on Part 3 of our sizzling series on FB advertising. Mike runs all my Facebook ad campaigns and we have a blast brainstorming creative ideas to test. It’s great to be able to shoot a…

Source

Pricing, huh? It’s the trickiest part of business. Yet, some people make it look so easy. Like my friend, Laura Belgray. She lists three simple ways clients can buy their way onto her calendar. It’s always a flat fee, and it ain’t cheap. She recently raised her price again because of simple supply and demand. Whenever a freelance copywriter or consultant is collecting a handsome…

Source

Content is an overlooked part of our job as direct response copywriters. Whether you’re using it for client research, creating it along with the copy, or guiding it through consultation, you SHOULD have a hand in your clients’ content to make sure all the messages match. It will boost the results of your copy every time. That’s why I’m excited to bring Daniel Daines-Hutt onto this…

Source

Until recently, I’ve been working WAY too much. And would reach the end of the day with that nasty feeling that nothing very important was getting done. If you’ve been an independent entrepreneur for more than a year, I bet you share these feelings. We know we should be working less IN the business and more ON the business. But, there’s no simple switch you can flip and make…

Source

If you’re a copywriter, you probably love the word “brainstorm.” Because it’s all about generating new ideas… which we all love to do (sometimes to our own detriment). But what you may not know is how effective this skill of yours actually is when it comes to Facebook Ads. Your greatest advantage is your ability to come up with fresh ideas, write them quickly, and test them.

Source

I was thinking about this journey we take to grow our freelance businesses… It’s a bold choice, right? Most people just would not choose like you did. But something in us makes it feel like independence is the only choice. I was thinking about you, and me, and the paths we choose and where they lead. So I recorded my side of the conversation I imagined we’d have if you were…

Source

Ross was struggling to commit to making the leap to full time freelancer. He knew he wanted it. Believed he could manage it. But kept pushing his own deadline to make the leap out further. Then fate (and the Canadian government) stepped in and decided for him. Today on Copy Chief Radio, Ross O’Lochlainn raps about all the Dragons we face on the epic journey to freelancer success.

Source

Source

Source