Think about your favorite comedian for a second. If you don’t have one, just think about Jerry Seinfeld. If you don’t know who Jerry Seinfeld is, it may be time to get rid of your X-Box Point is, the fact that you have a favorite comedian, or have ever laughed at any comedian… … means that comedian faced a major crossroads moment in life — and won. It probably wasn’t pretty…

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Todd Herman is a rare being… He sits comfortably at the very top of his field of high-performance coaching, working with elite athletes and CEOs of Fortune 100 companies. He’s the creator of the 90 Day Year, hailed by many entrepreneurs and freelancers as “life-altering for its ability to transform hectic overload into clear actions that actually get done.” He’s one of the…

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There are a lot of reasons to be impressed with Ryan Levesque… But sometimes in business, your best move forward is to take a step back. That’s what Ryan’s done with his new book, Choose. See, through coaching thousands of business owners and freelancers in the Ask Method, he realized people who struggled to succeed in growing their business had a common problem…

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John Carlton has a very unique style of writing copy. You could no doubt pick it out of a line-up of classic masterpiece sales letters. The thing I’ve always loved most about John’s copy is how it dances with Rhythm. John’s copy bounces along in your brain like a great song. You can hear it, feel it, sing it, hell – you can even dance to it. And when you cause your reader’s…

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Johnny Crowder is changing lives through text messaging… He’s a singer in a heavy metal band who battles schizophrenia and started a texting service to help others battling mental health issues feel better. Oh yeah, he’s also a copywriter. I read about Johnny and his unlikely mental health text messaging service and knew I had to talk with this guy. What he shared about his…

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If you caught the email I sent you yesterday about how to never write boring copy, then this will make a nice follow up. It’s from a talk I gave to the top marketers and copywriters in the world about how marketing with pure information is dead. Everyone has too much information already. These days it has to inform and entertain. I walked the audience through how I combine…

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Pricing your services is the trickiest part of freelancing. Thanks to a super-intense survey my friend Abbey Woodcock recently conducted across the industry… … for the first time, we finally have some true insight into what other freelancers are charging for their services, and most importantly, a new way to THINK about your fees. Btw, Abbey and I are going even deeper into pricing…

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I became a fan of Mike Michalowicz listening to the audiobook of Profit First. It’s a great book that every entrepreneur should spend time with… … but this episode is NOT about your finances. My burning questions for Mike were about how he markets his books and services. It’s a hot one! Here’s what we covered… Bullets expertly written by Copy Chief member Carrie Carr. If you’…

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Just you and me talking today… I had a bit of a “eureka” recently around why some copywriters seem to skyrocket to industry stardom, while others feel tethered in place. What’s making the difference here? Hard work? Connections? Luck? No. It’s something else. Join Copy Chief today by clicking here Download the episode here [podcast_optin] P.S.

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My friend David Deutsch knows things very few people know. And unlike most revered copy gurus, he tends to keep them to himself. There are a few reasons for this. Some of them logistical (like being super busy consulting the biggest marketing companies on the planet), others are personal (he’s not quite sure he wants everyone knowing what he knows). But, I can tell you…

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