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This episode is about what happens when, as a freelancer, you get the “dream gig” you think you want, only to find out it isn’t what you want. If you remember the Matt Mason episode, where he lands the gig with a publisher and moves to Baltimore to become a junior in-house copywriter and loves it… this episode is the opposite of that. It starts out similar… Gerald landed a gig at the…

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Back when I started out in direct response, the fastest way to generate new leads was using Google AdWords. These days, Facebook Ads is all the rage. But if you’re a business owner, you may be wondering, “What’s the difference between the two? And isn’t Facebook cheaper?” To answer that, I invited Zach Goldie on Copy Chief Radio. Zach is a longtime member of Copy Chief who is a…

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I often cite Ross O’Lochlainn as the “poster child” for the Entrepreneurial Freelancer. That’s the kind who, rather than grow a business driven by traditional copy client projects, discovers a “super ability” they’re passionate about and creates a high-value service around that. For Ross, it was helping business owners define their USP (Unique Selling Position).

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If you’re a freelancer, chances are at one point or another you’ve considered going full-time with one client. Good idea? Could be. It could also become a nightmare. Our friend Carolynn Ananian is here to help you navigate your path. She’s been on both sides, as a freewheeling freelancer with multiple clients, and working with a single “full-time” client. There have never been more…

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Ever notice how we associate habits with “bad” behavior? “I have a terrible habit of being late…” “Bad habit, I need to fix that…” “Dude, you need to get out of the habit of…” The first big takeaway (of many) in this conversation with Nate Dye is to realize we can break the “bad habit” belief cycle, and begin quickly creating positive automatic habits. By quickly, I mean…

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