My standard philosophy on “writer’s block” is, if it’s happening, you haven’t done enough research John Carlton taught me this and I’ve found it to be very true. However, there are times when you’ve got a hard deadline looming, or you don’t have the time to dive deep into your topic… … and you feel that tug of war between you and the blank page. So… how do you beat “writer’s block”…

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The over 55 market boasts over 750 Billion dollars in spending power. Today I’ve got Julie Luedtke on the show. Julie is 72, just ran a 10K (6 miles) charity event… … and is on a MISSION helping people over 55 get fit, and live life with a passion that gives the youngins a run for their money. She’s also a direct response copywriter specializing in the over 55 health space…

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Smooth writing and a great story are useless if you don’t tie ’em into your promotion. One of the biggest mistakes even top copywriters make is losing themselves in the writing and forgetting the purpose of the ad. And if your visual language doesn’t fit the promo like a glove, you’ll kill your sale faster than ever before. So… how do you inject visual language in your copy so that…

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I gave her the nickname, The Indoctrinatrix for a good reason; she’s really good at helping you draw in your best prospects and then dominating the market. See, most marketers and business owners fail to indoctrinate prospects the right way… … and just because something is crystal clear to you, it doesn’t mean your audience understands what you mean. In fact─the more obvious it is to…

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One of the biggest mistakes marketers and copywriters make is assuming the prospect will read your entire message. They won’t. In fact, most readers are LOOKING for that one paragraph that gives them the perfect excuse to click away and forget all about you. So… how do you make sure you’ve got all your bases covered no matter WHAT bits your prospect reads? Today copywriter…

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“Scope creep” IS an illness in this industry… and right now, you’re likely getting taken for a ride by “well-meaning” clients, who aren’t even aware how devastating this is for a freelancer. So… how do you rid yourself of “scope creep”, without ruining your relationships with clients? Copywriter Dean Edelson returns to the show today. We discuss the dangers of “scope creep”…

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It’s more important than ever to inject persuasive stories into your marketing. In fact, just “telling a story” won’t cut it with today’s attention spans. You’ve got to hook ’em fast… otherwise they’ll click away and buy from someone else. So… how do you tell a story so good that you make your bartender go “Whoa! That was the best damn story I’ve heard all day…”?

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As a freelancer, you absolutely must carve out some daily “white space” to recharge your creative battery. Ignore this―like most freelancers do (especially earlier in the game)―and it’ll only be a matter of time before you burnout. So… how do you strike the perfect balance between doing good work and staying sane? “When you keep saying yes to this gig and yes to that gig…

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Here’s the reality: Most of your prospects are seeing the same cut-and-paste emails promoting a product launch… … and it’s because business owners shelve crafting compelling launch copy till it’s too late. This kills your sales. So, how do you quickly inject high-converting emails into your launch without burning your budget? Today I’ve got launch email copy specialist and copywriter…

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Here’s the thing: most product descriptions are a snooze fest… … and you’re likely losing sales by overlooking the power of benefit-packed product descriptions. So… how do you write a compelling product description that forces your prospects to ignore your competition and buy only from you? Today I’ve got e-commerce specialist and Copy Chief Ambassador Angie Colee on the show.

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