“Scope creep” IS an illness in this industry… and right now, you’re likely getting taken for a ride by “well-meaning” clients, who aren’t even aware how devastating this is for a freelancer. So… how do you rid yourself of “scope creep”, without ruining your relationships with clients? Copywriter Dean Edelson returns to the show today. We discuss the dangers of “scope creep”…

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It’s more important than ever to inject persuasive stories into your marketing. In fact, just “telling a story” won’t cut it with today’s attention spans. You’ve got to hook ’em fast… otherwise they’ll click away and buy from someone else. So… how do you tell a story so good that you make your bartender go “Whoa! That was the best damn story I’ve heard all day…”?

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As a freelancer, you absolutely must carve out some daily “white space” to recharge your creative battery. Ignore this―like most freelancers do (especially earlier in the game)―and it’ll only be a matter of time before you burnout. So… how do you strike the perfect balance between doing good work and staying sane? “When you keep saying yes to this gig and yes to that gig…

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Here’s the reality: Most of your prospects are seeing the same cut-and-paste emails promoting a product launch… … and it’s because business owners shelve crafting compelling launch copy till it’s too late. This kills your sales. So, how do you quickly inject high-converting emails into your launch without burning your budget? Today I’ve got launch email copy specialist and copywriter…

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Here’s the thing: most product descriptions are a snooze fest… … and you’re likely losing sales by overlooking the power of benefit-packed product descriptions. So… how do you write a compelling product description that forces your prospects to ignore your competition and buy only from you? Today I’ve got e-commerce specialist and Copy Chief Ambassador Angie Colee on the show.

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“I could tell my guest was pissed and uncomfortable being there…” Fabienne said in our interview. “At the end of it my guest goes ‘You should have done more research on me before the interview… I could tell you’re not experienced…’” Shy, stiff, and sticking to scripted questions… … Fabienne Raphaël turned it all around with more than 240 interviews under her belt now.

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Here’s the reality: You’re likely addicted to getting the sale―like most marketers are―without even knowing it… … and your prospects can FEEL it. In fact―the harder you chase the sale, the farther away it slips from you… and these days, prospects are not giving you a second chance. So… how do you multiply your sales without ruining your relationship with potential customers? Today I’…

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Proof is the lifeblood of your sales message… … and with today’s hyper aware consumer, it’s more critical than ever that you nail your offer’s proof. (In fact–your prospect is waiting for you to get this wrong, so they’ll have the perfect excuse to click away and buy somewhere else) Here’s the other thing: you can easily overdo your proof and blow the sale, as if you didn’t prove…

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Would you be shocked to know that striving to “develop your authentic voice” is actually killing your connection with your audience? Here’s the thing: most sales copy your prospect reads comes off bland (even if you think you wrote something completely unique)… … and without a confident voice leading your prospect through your copy, you’re guaranteed to blow the sale. (It’s got nothing…

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“Frank Oz sits me down to review the draft and goes: ‘This writing is too cute for this project’…” Hillary told me during our interview. Today copywriter Hillary Styles joins me on the show. She’s currently helping Frank Oz with the sales copy for a new documentary. (He’s the puppeteer behind Star Wars’ Yoda and major characters from The Muppets and Sesame Street!

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