There’s a new reality about to dominate the marketing world: Your customers are more hyper aware than ever… … this “conscious consumer” sees everything you’re doing. Stay blind to this critical shift and your business will die off like the dinosaurs. (And if you’re thinking this is just another fad─like most marketers do─you risk being out of business real soon) So… how exactly do you…

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Here’s the reality: It’s one thing to sell something on a platform like Amazon… … but to sell your product or service on your own website (with cold traffic) is the Holy Grail of sales for your business. Today, former animator turned online entrepreneur Jason Leue joins me on the show. Jason helps new moms overcome the struggles of breastfeeding using his unique Moringa plant formula.

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Do your heroes and favorite experts struggle with the same mental hurdles you wrestle with in your business? Here’s the thing: Everyone has Impostor Syndrome at one point or another. No one’s safe from it… … and if you never have it, you’re probably a sociopath! Today freelance copywriter Max Hamm joins me on the show. We take a look behind the curtain to answer the big question: How…

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What if you can get your prospects hanging on to every word of your sales copy like they were kids hypnotized by their favorite cartoon? Today, former screenwriter and stand-up comic turned copywriter, Dean Edelson joins me on the show. Dean helps high-level clients craft compelling marketing messages using explainer videos. As Dean explains in the interview, our brains are hardwired to…

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You ever notice how people are happy to carry around a thousand page Stephen King novel? What if it was possible for you to connect with prospects so strongly that they can’t stop reading your sales copy? Today freelance copywriter and Copy Chief founding member Peter Michaels joins me on the show. He helps clients forge a stronger emotional bond with their audience and get more sales…

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Here’s the reality: your customers are smarter than ever… and their attention spans are unforgiving. So… what can you do to cut through all the noise and still make more sales? Today Freelance copywriter Max Hamm returns for a follow-up episode. It builds on our last discussion about using humor in sales. As we explain in the episode, the secret to killer salesmanship is compelling…

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Here’s the reality when it comes to testing: There are no “failed” split tests. You’re always one step closer to your big win with every test… if you do it right. Today I’ve got freelance copywriter and A/B testing specialist, Allison Carpio, on the show. She has helped clients in her previous role at Kissmetrics score 500% sales spikes using her “Rocky Balboa” testing method.

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Have you ever thought you’ll connect deeper with your audience if you inject some humor? Here’s the tricky part about humor in sales: The biggest danger is that your audience can easily misunderstand you. As a former pro stand-up comic turned copywriter, many people ask me HOW to get funnier so they can connect deeper with their audience. So… how can you use humor in sales WITHOUT…

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Here’s the thing about testimonials: You have to have them, but they rarely get read. So… What else can you do to beef up the social proof of your offer? Today I’ve got freelance copywriter Brian McCarthy on the show. He has helped big names like Ramit Sethi get more sales using a more powerful type of social proof: Case studies. They’re quickly becoming the new secret-weapon many…

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If you’re in business for yourself and you’ve always thought “I don’t need a brand”… I’ve got some eye-opening news for you today. Here’s the reality: You have a brand identity right now. Either you are controlling it, or your audience is creating it on their own. My guest today, Nicole Piper, spent 12 years as a brand experience expert for MTV, Nickelodeon and Sharper Image.

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