Michael Fishman has been the private insider brand consultant for the biggest health brands (Bulletproof, VitalChoice, Healthy Directions) over the last 25 years. Today we discuss… The marketing voice vs. the relationship voice… Why clear, compassionate marketing is the most persuasive, and… Who the prospect trusts least, and why… A refreshing shift in persuasive thinking from a…

Source

A really fun and insightful conversation with Yara Golden, an email copywriter who now runs her own agency strategizing and producing email content for some of the biggest names in marketing (Russel Brunson, Shanda Sumpter, Peng Joon). She started out in business as an “accidental” relationship coach after her marriage ended rather publicly. She’s now taken what she learned from…

Source

I’m thrilled about this episode today because I get to jump all the way to Phase 7 of The Freelancers Journey Timeline and talk to you about more advanced business strategies and tactics. If you don’t know about the Freelancers Journey – it’s a simple 7-step roadmap to freelance success. It takes the guesswork out of how to build a freelance career by mapping out a proven path through…

Source

Gary Goldstein became the producer of Pretty Woman and other Hollywood blockbusters by seeking to help the creative forces behind those films navigate the cut-throat world of the entertainment business. Through his decades in the wild world of show business, he has never stopped being a champion for creatives. In this episode, we discuss his philosophies on success and best advice…

Source

Could you tell your life story in ten minutes? It took me about 45 minutes, but the good folks over at Mirasee edited it down to ten minutes for an episode of their cool new podcast called Making It. I thought they did a really good job choosing the significant bits, so I’m taking them up on their suggestion to share t with you here. I think you’ll find it useful…

Source

Colin Chung admits he is “terrible at small talk”, yet he cites “connecting with people and networking” as the #1 asset a freelancer can have in succeeding in business. In this deep diving Freelancer’s Journey episode, Colin reflects on the work, and the network, that has led to his Phase 5 success. Also, the first time his writing got him in trouble, why he doesn’t expect to be…

Source

Copywriters face two hazards when writing ongoing content for clients, or themselves… These usually happen in succession… In the early going you struggle to come up with ideas. Once the ideas start flowing, you almost can’t stop them, and it becomes easy to get myopic and forget to connect what you’re writing about to events that are relevant in your reader’s lives. That’s why I…

Source

There’s no avoiding the camera these days. From conference calls to Insta updates, your camera is how you stay present with your prospects, clients, and growing audience. But it isn’t just about how to stage your background or wear your hair… The way you speak and express yourself on camera requires new skills and a bit of practice. Jen Gottlieb, a former actress who spent over a…

Source

Carline Anglade-Cole is relentlessly honest. So, if you put your sales copy in front of her for review, you better be prepared for a lot of notes and no punches pulled. “Your copy sucks, you don’t,” is the loving warning shot she puts out before launching into the kind of ego-slashing, red ink copy teardown only a true veteran of the craft like her can give. Her new book…

Source

In the trendy, fast-changing world of direct response marketing, staying consistent to your marketing beliefs can be difficult. But if the foundation of what you do is focused on OUTCOMES for your client, digging in and holding steady against the trends in a strong way to position yourself. Kev Kaye is a great example of staying true to your ideals, and letting the trends come around…

Source