Look, I get it. Money is how we measure success. So, the appeal of a promise that you can “double your (freelancing) income in X days” is a sexy one. We see this promise every day online and, understandably, people fall for it. Here’s the problem: It’s not only UNREALISTIC to double your prices in the matter of a week – it’s DANGEROUS. As in, “ending your career” is dangerous.

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If you thought there was no market for direct response copywriters in the tech space, today’s guest will shed some new light. Karl Hughes was leading high-profile tech teams until the lockdown freed up half his time to do what he always loved: write. So, he started blogging in his conversational tone about developer tools and before long he was getting requests to “write this kind…

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In this Coffee With Kev episode, I share some big lessons in… It’s a good one! Links: https://thirdmanrecords.com/ Photos: Listen to Copy Chief Radio #260 Coffee With Kev – Virgin Airlines & Jack White’s Third Man Records – good and bad examples of dynamic customer experience Resources Plus… whenever you’re ready…

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Chris Farrell is a long admired and respected leader of communities where he helps people improve their lives. He’s done it with online marketing and other business skills, and now he’s building what he considers his most meaningful community yet. Here’s what he told me about it: “I want people to know: IT’S OK TO START OVER! Life happens in chapters. What turns you on in…

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What does it really mean to have a “compliant” sales copy? The answer is a moving target, guided by risk tolerance, and trending enforcement measures. The ONE thing you can be sure of is that the law will follow the complaints, the money, and the headlines. Today, “badass attorney” Peter Hoppenfeld shares what he’s seeing on the front lines of compliance with digital marketing…

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Michael Fishman has been the private insider brand consultant for the biggest health brands (Bulletproof, VitalChoice, Healthy Directions) over the last 25 years. Today we discuss… The marketing voice vs. the relationship voice… Why clear, compassionate marketing is the most persuasive, and… Who the prospect trusts least, and why… A refreshing shift in persuasive thinking from a…

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A really fun and insightful conversation with Yara Golden, an email copywriter who now runs her own agency strategizing and producing email content for some of the biggest names in marketing (Russel Brunson, Shanda Sumpter, Peng Joon). She started out in business as an “accidental” relationship coach after her marriage ended rather publicly. She’s now taken what she learned from…

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I’m thrilled about this episode today because I get to jump all the way to Phase 7 of The Freelancers Journey Timeline and talk to you about more advanced business strategies and tactics. If you don’t know about the Freelancers Journey – it’s a simple 7-step roadmap to freelance success. It takes the guesswork out of how to build a freelance career by mapping out a proven path through…

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Gary Goldstein became the producer of Pretty Woman and other Hollywood blockbusters by seeking to help the creative forces behind those films navigate the cut-throat world of the entertainment business. Through his decades in the wild world of show business, he has never stopped being a champion for creatives. In this episode, we discuss his philosophies on success and best advice…

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Could you tell your life story in ten minutes? It took me about 45 minutes, but the good folks over at Mirasee edited it down to ten minutes for an episode of their cool new podcast called Making It. I thought they did a really good job choosing the significant bits, so I’m taking them up on their suggestion to share t with you here. I think you’ll find it useful…

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