Until recently, I never saw myself doing business with Grant Cardone. On the surface, he wasn’t my cup of tea. Now that I’ve had a look behind the curtain, I’m very impressed. The guy we’ve seen posting IG Reels on his private jets is one part of him (you don’t achieve a billion in personal net wealth without ruffling some feathers), but it’s the flashy “look at me” social media…

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“One girl wrote to me angry that I’d ruined her birthday because she spent hours ignoring her boyfriend while reading my emails.” That’s just one of the extreme replies Daniel Throssell has received from readers of his daily emails (get them at persuasivepage.com). His writing is fresh, occasionally angry, and consistently laugh-out-loud funny. His “idiot takedowns” are up there…

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In 3 short years, Brenna McGowan went from full-time Mom, to “accidental” social media manager, to email copywriter, and now the leading expert on Pre-Launch marketing strategy. If you’ve ever felt like “there’s just no time” to do it all, and been stymied by choosing a specialty, today’s episode with Brenna will be very inspiring for you. Listen to Copy Chief Radio #265 Freelancer’…

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I met AJ Harper in the office of best-selling author Mike Michalowicz (Profit First, Clockwork). He introduced her as his writing collaborator – essentially the person who wrote the words I’d been reading intently under his name for years. By the end of the first day of Mike’s workshop, I saw exactly how their unique relationship worked. They are two brilliant people who were…

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This funny thing happens with high achievers (like you?)… As we’re transforming into the best versions of ourselves, we soak up tons of inspiration from self-development gurus (for me it was Jim Rohn, Earl Nightingale, Napoleon Hill, etc.)… Then, once we arrive at success, we tend to stop looking for new wisdom and inspiration. Because we’re either too busy…

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Look, I get it. Money is how we measure success. So, the appeal of a promise that you can “double your (freelancing) income in X days” is a sexy one. We see this promise every day online and, understandably, people fall for it. Here’s the problem: It’s not only UNREALISTIC to double your prices in the matter of a week – it’s DANGEROUS. As in, “ending your career” is dangerous.

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If you thought there was no market for direct response copywriters in the tech space, today’s guest will shed some new light. Karl Hughes was leading high-profile tech teams until the lockdown freed up half his time to do what he always loved: write. So, he started blogging in his conversational tone about developer tools and before long he was getting requests to “write this kind…

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In this Coffee With Kev episode, I share some big lessons in… It’s a good one! Links: https://thirdmanrecords.com/ Photos: Listen to Copy Chief Radio #260 Coffee With Kev – Virgin Airlines & Jack White’s Third Man Records – good and bad examples of dynamic customer experience Resources Plus… whenever you’re ready…

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Chris Farrell is a long admired and respected leader of communities where he helps people improve their lives. He’s done it with online marketing and other business skills, and now he’s building what he considers his most meaningful community yet. Here’s what he told me about it: “I want people to know: IT’S OK TO START OVER! Life happens in chapters. What turns you on in…

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What does it really mean to have a “compliant” sales copy? The answer is a moving target, guided by risk tolerance, and trending enforcement measures. The ONE thing you can be sure of is that the law will follow the complaints, the money, and the headlines. Today, “badass attorney” Peter Hoppenfeld shares what he’s seeing on the front lines of compliance with digital marketing…

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