“Were you ever a copywriter?” I had to ask Jason this in the middle of our interview because I rarely hear anyone but us talk so deeply about the levels of customer awareness. Jason is a funnel fixer and marketing consultant for some very high-level coaches and business advisors. He’s created a simple and unique way of applying Schwartz’s “levels of awareness” that even non…

Source

Kelly Brown was working at a bank and had never heard of copywriting before getting hired at Stansberry Research, where she learned directly from Mike Palmer, and is currently the Copy Chief. Now, Kelly and the team are looking to bring on 5 new copywriters through a bootcamp they’re hosting on April 26, 2023. This is a once-in-a-lifetime opportunity to go inside the offices of one…

Source

One of the most challenging elements of launching a product is getting your audience EXCITED for it. Why do people line up for the new iPhone release? How did Taylor Swift “break the internet” in pre-sale for her latest tour? Sure, they both have massive legions of raving fans, but there’s more to it than that. It’s all about building Anticipation. And the same tactics that…

Source

Henry Bingaman operated at the highest possible levels of direct response copywriting for nearly 20 years… Working alongside Jedd Canty (one the greatest innovators in the industry) and Mike Ward at Money Map Press, he consistently produced the highest converting “winners” in the toughest game there – financial copywriting. If you’re ever wondering what qualifies someone as a…

Source

If you’re a freelancer, or biz owner hiring freelance copywriters, this is a MUST listen because you will learn, from a client’s point of view, what matters most when hiring a full-time copywriter. In this episode we cover… For Freelancers: For Business Owners: Alex Faust is the COO of Growth Institute, co-founded by Verne Harnish and Daniel Marcos, they are one of the…

Source

Brian McCarthy was burned out on writing copy for clients. It figured it must be a mindset issue, so he did a lot of work with personal development coaches to get to the root of it. What he discovered was that what he really loved was helping other people get over the same issues that were plaguing him. So he signed up for one of his client’s courses (Rhonda Britten) and became a…

Source

Ryan Schwartz is one of the most unconventional copywriters I’ve ever met. From cubicle hell (and praying to get laid off), to optioning screenplays, to writing a book on the challenges and revelations of breadwinning, relationships, and fatherhood (dropping in May ‘23)… and many impressive traditional copy projects along the way… he’s one of the true artists of our industry.

Source

Carolynn Ananian did a lot of “bouncing around” as a freelance copywriter before falling in love with financial copywriting and landing her current “Dream Job” at Stansberry Research. Carolynn started out (as most of us do) as a “Path 1”, doing all the jobs to run and grow a freelance copywriting business… but she HATED the busyness and hustle of it. Carolynn and I go deep on…

Source

The robots have arrived! I’ve been saying this for two years now, but most people shrugged it off as a “someday” problem. Now, “SOMEDAY” IS HERE. Of course, all the overnight experts are parachuting from the sky dressed up in their “special forces” costumes to save the day and cash in on everyone’s trending interest in how to use AI and machine learning to save their asses.

Source

I started doing stand-up when I was 18 and was on the road full-time by the age of 20, so aside from a few short-lived stints washing dishes and detailing cars, when I left comedy and needed work, I had NOTHING to put on a resume. And no amount of creative resume fluffing after a decade of telling jokes in hotel lounges makes you look qualified to do anything like a real job in the real…

Source