– Justin Blackman Wanna know how to stay indispensable as a copywriter? Learn to master copy voice. AI currently sucks at it. Every brand and guru who hires cares about it – A LOT! And, the more people start using machine-generated content, the more defining voice in copy will matter. Today, my guest is Justin Blackman, who is THE GUY when it comes to brand voice.

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If you’ve been serving clients as a freelancer for a year or more and feel like nobody knows your name… today I want to help you fix that. I’ll tell you how I became an “accidental” specialist when I was freelancing, and how it boosted my client rates from $10k to $30k, then to $50k – for the SAME WORK – in just over one year. This is a true must listen for any freelancer that wants…

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For my money, there is no better, or more entertaining, email copywriter in the game right now than Daniel Throssell. In fact, he recently TOOK MY MONEY after declaring “war” on me to promote my own course (Escape Velocity) to his list. AND, he did it in less than 48 hours! So, what do you do when someone declares war on you and steals your money? You interview them, of course.

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As creative freelancers, selling ourselves and our services feels unnatural. But, it’s a critical part of the gig. There’s no getting around it. So, I decided to interview a licensed psychotherapist to find out… Turns out, Leah was the perfect person to answer these questions because, as she pointed out, “mindset is bodyset.” They go hand in hand. After listening to this quick…

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The realization hit me like a brick to the noggin’… “Teachers make great copywriters for the same reason comedians and musicians do… they spend a lot of time interacting with a live audience.” I’ve seen the pattern for years in Copy Chief; former teachers getting very good, very fast, as copywriters and replacing their teaching careers as freelancers. However, I hadn’t drawn the…

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Here’s ONE thing everyone in the copywriting industry can agree on (probably the only one)… The best copywriters in the world write in the financial niche. I could list a dozen reasons why that is, but you likely know them already. It really comes down to the fact that… Financial is the most competitive, innovative, and lucrative market in direct response. They thrive on big…

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“I went into a [yearlong] spiral trying to rewrite this thing.” Writing a “book, book” is not for the faint of heart. As writers with lists, we wake up, think of something worthy of sharing, do our best to make it valuable and entertaining, and ship it an hour or two later. Laura Belgray is one of the very best in the world at this. Her weekly emails are always raw, insightful…

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Here’s something it took me far too long to figure out as a freelancer… How to “wow” my clients through the whole project? As copywriters, we work on different schedules than most people, and it’s easy to get lost in our creative bubbles. Little things we can do for our clients, like sending progress updates, and following up after the project ends, make a massive difference in the…

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How short can you write a great story? Sue Rice calls them “tiny thunder” and they’re incredibly effective at winning attention and compelling your reader to action. Sue and I sat down to discuss her new book, Tiny Thunder (I couldn’t put it down), the power of metaphorical stories, and how copywriters can capture the waning attention spans of the human race. Listen to Copy Chief…

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The only way writers and creatives like us will stay ahead of AI is to create things with MEANING. Today I’m sharing a talk I gave a couple of weeks ago at Brian Kurtz’s Titans Mastermind. The room of about 50 people was packed with heavy hitters, like Jay Abraham, Joe Polish, Ken McCarthy, Jim Kwik, Kim Krause Schwalm, Perry Marshall, David Deutsch, Kelly Brown, Michael Ford, etc.

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