On the surface, the idea of “thinking big” sounds a bit vague. It’s bound to mean different things to different people based on their current view of reality. So, I pressed Jon on the idea of “thinking big” since that’s how he frames his big promise as a business coach. He laid out a way to frame it, based on your goals, in a super simple way that makes the vagueness of the…

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How do you define a “dream client”? If you said, “someone willing to pay me”, we need to talk After 12 years of freelancing, and eight years of recruiting copywriters for all kinds of companies, I’ve learned (all too well) what to look for – and what to avoid – in a potential client. I’m laying it all out for you today in hopes that you can avoid some of the nasty (and often…

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Ever freak out over giving a prospect your price? There’s more to it than “nerves”. It’s likely some deep-rooted societal programming from your childhood. Sounds kinda worse than you thought when I put it that way – lol. But, it’s actually good news, because when you recognize what’s at the root of it, it’s much easier to overcome. I met Patty Lennon at a dinner where we were…

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When Tania Yeo was 18 years old she wanted to become a teacher. She found a company that would pay to send her to school overseas, and place her with a company teaching Art and English Literature. “It was a ten-year contract that dictated every step of my life,” she explains in the video. When you’re eighteen and looking for an opportunity to change your life, you have no idea what…

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What do you do when your personal beliefs are at odds with your copywriting projects? The conflict is real. There are choices to be made. Jamie Ryder was feeling that, so he took his personal life philosophy of Stoicism into his work as a copywriter. The results have been revolutionary, for his work, and his business. You can see the evidence on his website.

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Brandon Roe was a self-described “outcast nerd” throughout his childhood. So, he became fascinated with the psychology around what makes some people part of the “in crowd” and others relegated to being “out”. At first, he wanted to figure out how to switch camps and become more popular… Then, around the age of 15, he “stopped caring” what other people thought…

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It took Kyle Jordan two years to find his edge in copywriting. And he was pissed at me about it. Here’s what he wrote to me: Hey Kevin, Two years and one month ago, I graduated from RFL 10. And to be honest with you, when I finished your program… I was pissed off! It felt like I worked my ass off in RFL and gained nothing. No progress, no new clients, nothing. Fortunately…

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The most organic way to “show your work” as a freelance copywriter is to simply teach what you’re learning. That’s exactly what I did when I started my first blog (The Copywriter’s Edge) back in the day. Teaching what you’re learning is a great way to “find your voice” as an authority in the industry. It shows your peers and your prospects that you are immersed in the craft – and…

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Brand advertising often feels like a foreign world to Direct Response marketers. But, they are far more aligned than we think, and that trend will only continue. The big pockets publishers now focus way more effort on video platforms (VSLs, Social Media ads) than on long-form text-only platforms… and building brands customers believe in, and feel good about being associated with is…

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Despite becoming a Direct Response millionaire in his 30s, Justin Goff considers himself a slow learner. He spent the first few years online pinballing around from “thing to thing” trying to figure out how to make real money. His parents were convinced he was throwing away his education. His friends thought he was delusional. His dog gave him questioning looks. But he KNEW it…

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