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CCtalks episodes

  • Episode 34 - Inside Creative Clicks: Unlocking the Power of Our Creative Studio

    Hi there, welcome back to CCtalks and to the 34th episode!

    Today we're joined by Ilaria Severi, not only the recognizable voice of our podcast but also the Head of Marcom and the force behind Creative Clicks' in-house Creative Studio.

    Ilaria provides an in-depth look at the ethos and strategy of the Creative Studio and explains how the Creative Studio team effectively blends creativity with real-time data to drive powerful performance marketing campaigns. This episode is all about our Creative Studio but it will also uncover the significance of user-generated content, AI's role in the creative domain, and the benefits of our in-house content creation and optimization.

    Don’t miss on the valuable insights this episode offers! Listen now on Spotify, Google, and Apple Podcasts. 

    Would you like to know more? Check out our website and feel free to reach out Ilaria Severi on LinkedIn for any inquiries! 

    15 min
  • Episode 33 - Driving success with mobile ad campaigns: Key requirements and best practices

    Hi there, welcome back to CCTalks!

    In our 33rd episode, we have a special guest, Donna McNelis, who is our very own VP of mobile marketing EMEA. Join us as she unravels the key requirements and best practices for supercharging your mobile ad campaign success!

    With 18 years of digital experience and nearly a decade dedicated to mobile marketing, Donna shares her expertise on mobile app campaigns, emphasizing the importance of flexibility, continuous testing, and leveraging data optimization to achieve outstanding results.

    She reveals the secrets to delivering value-added, high-quality users and shares how our experience and insights at Creative Clicks can be a game-changer for advertisers.

    Listen to this episode on Spotify, Google, and Apple Podcasts!

    And if you are interested in learning more about Creative Clicks and mobile marketing, don’t hesitate to reach out to Donna McNelis on LinkedIn.

    20 min
  • Episode 32 - Mobile Marketing in the Post-Pandemic Era

    Hi there, welcome back to CCtalks!

    In our 32nd episode, our SVP mobile performance expert, Chris Puga, will be taking us through the evolution of mobile marketing, particularly in the post-pandemic era.

    With changing purchase habits and the rise of incentivized media and brandformance strategies, it's crucial for businesses to stay ahead of the curve! Join us as we uncover the most effective mobile marketing strategies for businesses today.

    You can listen to this episode on Spotify, Google, and Apple podcasts.
    And if you're interested in learning more about Creative Clicks, don't hesitate to reach out to Chris Puga on LinkedIn. Tune in now and level up your mobile marketing game!

    20 min
  • Episode 31 - One team, One dream: The secret behind Creative Clicks' success

    Hi there! Welcome back to CCtalks and to the 31st episode! 

    In this new episode of #cctalks, together with our recruiter, Nicholas Viljoen, we talk about our company culture, what it's like to work for a digital marketing company such as Creative Clicks, the benefits the company offers, the newly open positions and more! 

    As Nick explains, Creative Clicks is known for its Triple E philosophy, which stands for energetic entrepreneurialism and experts, as well as growth. The company believes in giving its employees an environment where they can take ownership of their position and build their own stories. 

    ‘’At Creative Clicks, we look for a variety of talents who want to take the next or first step in their career in a high-growth, innovative, diverse environment where learning and development is a priority’’, says Nick. 

    Get to know our company more and learn about the opportunities at Creative Clicks by listening to this episode! Now available on Spotify, google and apple podcast. 

    And if you want to apply or have any questions, go check our Careers page and feel free to reach out to Nick via his LinkedIn. 

    9 min
  • Episode 30 - Looking Back To Look Forward: A Record Year For Creative Clicks

    Another year has flown by and as a tradition at CCtalks, we are wrapping up 2022 with our final episode of the year, where we discuss how this year has been for Creative Clicks. 

    For this episode of CCtalks, we sat together with our CEO Raymond Kokken, to reflect back on 2022, Creative Clicks' record year, and look forward to the many opportunities in 2023!

    We will discuss the following topics:

    • This year's expectations and the goals achieved 
    • Creative Clicks growth in 2022
    • The focus of the company for 2023
    • Future trends and what to expect in the business next year and much more! 



    11 min
  • Episode 29 - Creative Clicks Keeps Growing!

    Hi there! Welcome back to CCTalks and to a new episode! 

    In our podcast series, we often discuss topics regarding social media, performance marketing, online advertising, marketing trends together with special guests and experts in the field. But sometimes we also like to talk about our company Creative Clicks, how the company is evolving and what the goals of the company are for the future.

     And to talk about this very topic today, we have, actually not an ‘’old’’ CC family member, but rather a new entry who, however, has extensive experience building companies and particularly making them grow and scale up like no other! His curriculum brings some very big names such as Virgin Media Ireland and Liberty Global, for whom he worked respectively as CFO and VP of Finance.

    In particular, together with him we dive into: 

    • His new position at Creative Clicks
    • His goals for this Q4 and 2023
    • How the company is evolving
    • Our Triple E Philosophy 
    • Job openings

    And much more! 

    If you would like to know more about our business, our values, but also our open positions, make sure to check out our website and our social media!

    8 min
  • Monday Industry News - October Edition

    Hi there!

    Welcome back to CCtalks, the podcast series about mobile and performance marketing produced and curated by Creative Clicks, the largest mobile marketing platform in the world. 

    As every first Monday of a new month, we are going to share with you the latest trends and news about e-comm, ads, social media, mobile and more!

    Among the news we discuss in this episode, you will find: 

    - Instagram may pull the Shop tab as social commerce slows 

    -  Meta adds creator tools for Facebook and Instagram

    - Shopify launches new localisation tool

    - Apple tees up bigger research ads push ahead of holidays 

    If you would like to know more about our business and how we could help you boost your campaign's performance, feel free to reach out: [email protected].



    7 min
  • Episode 28 - Why marketers should care about calls

    If you think that the pay-per-call marketing model is outdated and not a thing anymore, in this new episode of #cctalks, Sarah Gulbrandsen will definitely prove you wrong!

    In fact, together with Sarah, CEO of Ring Partner, we discuss the pay-per-call model, why marketers should still care about calls, what verticals are more effective with PPC and much more!

    If would like to reach out to Sarah to know more about PPC and the business opportunities that it brings, you can do so via LinkedIn or Instagram @HelloitsSarahGspeaking. 

    16 min
  • Monday Industry News - September Edition

    Hi there!

    Welcome back to CCtalks, the podcast series about mobile and performance marketing produced and curated by Creative Clicks, the largest mobile marketing platform in the world. 

    As every first Monday of a new month, we are going to share with you the latest trends and news about e-comm, ads, social media, mobile and more!

    Among the news we discuss in this episode, you will find: 
    - Twitter to push forward with podcast access in audio tab
    - LinkedIn Adds New Link Sticker Option to Help Drive More Traffic From Your In-App Updates
    - Instagram Moves to Next Stage of Development with its Native Scheduling Tools
    - Facebook axes live shopping to focus on Reels

    If you would like to know more about our business and how we could help you boost your campaign's performance, feel free to reach out: [email protected].

    14 min
  • Episode 27 - TikTok Best Practices For Media Buyers

    In this episode, Nick Shackelford -entrepreneur, international speaker, digital and growth marketing expert- gives away some of the best practices for Media Buyers on TikTok. 

    In particular, he reveals:

    -proven testing workflows of ads;

    -best creatives examples;

    -TikTok’s learning phase and how to make the most out of it

    -Some other really useful tips and tricks about the channel. 

    Make sure to listen to the full episode and in case you would like to reach out to Nick for some more business or TikTok-related intel, you can do so via Twitter @iamshackelford or LinkedIn.

    24 min

About CCtalks

From the publisher's feed

 Welcome to CC Talks, a podcast brought to you by Creative Clicks, the world’s leading performance marketing agency. Since 2009, we’ve been at the forefront of digital and mobile…