CCtalks

In our fifth episode, we have a chat with the SVP of Business Development of Creative Clicks Toronto, Jordan Cunningham, who was also one of the guests of our very first cctalks episode. Together we discuss what the end of 2020 is going to look like for mobile marketing - especially considering the upcoming holiday campaigns season- and what to expect from 2021.

One of the verticals to particularly look out for is food delivery. As Jordan says, this particular trend, although accelerated by the pandemic, is likely to be something we are going to continue to see into 2021 and probably into the future after the pandemic.

With regards to mobile ads, It does not seem we will see any spending drop even after the holidays. It all depends on which verticals we are looking at, but according to Jordan, gaming, health, and fitness, among others, will continue to go strong in the next months and brands will be willing to spend more money on ads to promote this type of products. 

If you want to know more about which apps and verticals we expect will be particularly successful in this upcoming Q1, how AR and VR will impact mobile marketing, how CPMs will evolve especially in relation to IOS14, make sure to listen to the full episode. 

“Streaming and entertainment clients, they didn’t really slow down a lot during this crisis, instead they started to move larger budget volumes especially starting August”

In our fourth episode, we discuss Creative Clicks China and the latest developments in mobile marketing in the APAC region- the first one affected by COVID-19- together with the Managing Director of Creative Clicks APAC.  

One of the verticals who has started investing significantly high budgets again is e-comm. In fact, if the vertical took a huge hit during the middle of the pandemic, with flights restrictions and all the regulations about transportation, now thanks to cargo flights back on their routes and with the possibility of moving products, business has gotten back to usual if not increased. 

What about the other verticals? Which one will see significant growth in the upcoming months in the APAC region? Listen to the full episode to find out.

"The really good news today is that video ads can be run on almost all social media channels. However, some are very tuned to a particular demographic.”

In our third episode, we have the pleasure to discuss the power of video in mobile marketing with two special guests: Clive Roach, Director of Social Media at Signify (formerly known as Philips Lighting) and Ieva Vaitiekunaite, the Social Media Marketing Specialist at Signify.

In the last years, video marketing has seen incredible growth and it is actually expected to account for 80% of the total mobile data traffic by 2022. This is why, if you are a marketeer, this is the time to focus more on videos and to include more of this format in your marketing strategy. 

To learn more about how to build a strong video strategy within your mobile marketing plans, make sure to listen to this episode. 

“Brands need to understand that who controls the content is the users [...], the users don’t want brands to tell them what the hottest trends are, they are the hottest trends”. 

In our second episode of CC talks, we dive into one of the most attractive social media of the moment for brands, TikTok, together with Adi Waldman the Managing director of CC Israel and we discuss the hottest opportunities on this platform for mobile marketers. 

In our first episode, we are happy to introduce you our CEO Raymond Kokken and our SVP Business Development Jordan Cunningham. Together we discuss what we can expect in mobile marketing from this upcoming Q4 and how factors such as the COVID-19 pandemic and the new privacy regulations soon-to-be-released by Apple will impact the market. In case you have questions or you would like to discuss business with us, feel free to contact [email protected].