This conversation with Dorian Harriston, associate director of brand strategy at Cedars-Sinai, started out as an invite to talk about vaccine related outreach to minority and underserved populations. We do have a blog post that goes into some of Harriston's written answers to those questions, but this went much further, much deeper. 

We talk about how Cedars-Sinai has created an environment over the course of years to position themselves as a trusted, valued partner within the LA community. And really it's not community, but communities. That role as a community partner has allowed them to serve in unique ways during the pandemic. You'll hear a common theme from Harriston that effective communication is more about listening and letting others tell their stories than trying to push information. 

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