In this episode of the Customer Education Lab, host Dave Derington welcomes Dan Braithwaite, Senior Director of Product Training at Mediaocean, for a deep dive on modern Instructor-Led Training (ILT) and its powerful impact in B2B SaaS customer education. Dan shares real-world stories, practical frameworks, and a human-centered approach to ILT that has helped shape Mediaocean’s global learning strategy.
Tune in as we debunk ILT myths, unpack a hands-on framework spanning “Tell Me, Show Me, Let Me Try,” and discuss how to build truly engaging experiences for customers and internal learners. If you want actionable strategies on scaling customer education, maximizing engagement, and measuring impact, this episode is a must-listen!
Key Episode Topics & Highlights
ILT’s evolution: from “dead” to indispensable in SaaS trainingBuilding global, scalable, virtual instructor-led programs“Tell Me, Show Me, Let Me Try” frameworkMultimodal learning and accommodating diverse learner stylesTurning classrooms into communities & leveraging peer learningAvoiding common mistakes in new ILT programsThe power of thoughtful post-training experiences and measurementUsing feedback loops, NPS, support ticket data, and product engagement toolsDriving adoption, retention, and tangible business impact via training