Head of Strategy at FutureBrand North America, Lynne Field, delves into the concept of strategic brand bravery and its impact on business transformation. By combining strategic rigor and design thinking, FutureBrand helps clients like Cigna, GM, and L’Oréal create and manage brands that resonate with consumers globally. Lynne's insights shed light on the importance of embracing brand bravery to drive positive change and differentiation in the competitive market landscape. Show Notes

Connect With: 

• Lynne Field: Website // LinkedIn 
• The Rebrand Podcast: Email // LinkedIn // Twitter
• I Hear Everything: IHearEverything.com // LinkedIn

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