How do successful CPG companies build a following? Nick Saltarelli, Co-founder of Mid-Day Squares, shares how he and his partners “celebritized” themselves through an Instagram reality show to break into the chocolate industry. He dives into social media strategy, building a fanbase that asks grocery stores to stock their products, and fighting back against attacks. 

Tune in to learn:

• Fighting cyberattacks and legal battles against Mid-Day Squares (01:45)
• Launching without support from grocery stores (14:55)
• Why you should remove yourself from the data tracking obsession (24:40)
• “Cracking” TikTok (31:15)

Mentions:

• Pepsi, Where is My Jet?
• Liquid Death, CEO and Cofounder, Mike Cessario
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• Mid-Day Squares Uncensored Podcast 
• Loverboy and Summer House
  • Up Next in Commerce Interview with Nick Califano, COO, Loverboy

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