By Spotlight Branding
The podcast currently has 48 episodes available.
Most of the time, you're only focused on what services a specific vendor provides. This week, we're talking about things you can do to get the most ROI out of your vendor relationships. Join John Hinson and guest Nicole Bernard as they discuss the best ways to work with outside vendors.
No, we're not changing our stance about SEO! We are, however, committed to helping you grow your firm in the best ways, which is why we're joined by Google ads expert Brent Baltzer to discuss how to run a successful Google ads campaign and how it can fit into an overall content marketing strategy.
Learn more at www.baltzermarketing.com
As employees all over the country leave their jobs in search of better opportunities, you want to make sure you're doing everything you can to keep your most valuable team members on your payroll. This week, we're joined by Molly McGrath from Hiring & Empowering Solutions to discuss ways you can be a more effective leader at your firm to keep your team engaged and enthusiastic about their jobs.
Does your firm place an emphasis on educating your audience before all else? Attorney John Koenig has done this at his law firm and it has done wonders for their growth and reputation in their community. This week, John joins us to talk about his firm's workshop strategy and how putting information first has made all the difference in their firm's growth.
This episode is somewhat of a part 2 to episode #41 with Brett Trembly. Attorney Scott Weavile has employed virtual assistants at his firm, and joins us to talk about his experience and the benefits of having virtual assistants working for him.
How have we not covered branding on this show yet? It was long overdue, but our friends from BrandFace, Tonya Eberhart and Michael Carr, join us to discuss why a small business owner should focus on their personal brand before any other marketing and why having just a logo and a picture isn't enough.
Learn more at www.discussyourbrand.com
LinkedIn might be the most underrated social media platform out there. For business owners who deal with in B2B, have professional clients, or have a variety of referral sources in other industries, LinkedIn can be a great tool for relationship and authority building. This week's guest, Attorney Frank Ramos, literally wrote the book on how a lawyer can be successful on LinkedIn, and he joins us to share his expertise.
For smaller firms, having enough revenue to justify a full or part-time position in house can be difficult. Not only can virtual assistants bridge that gap, they can become valuable assets to your business by allowing you to delegate a lot of work that takes up precious billable hours. This week, Marc sits down with Attorney Brett Trembly, founder of Get Staffed Up, to talk about the ins and outs of hiring a virtual assistant for your firm.
Learn more at www.getstaffedup.com
When it comes to hiring, many business owners waste hours sifting through hundreds of resumes hoping to find the best fit. This week, Attorney Allison Williams from Law Firm Mentor joins us to discuss how you can improve your hiring process so that you can be sure you find the right fit for your business.
Check out Law Firm Mentor's upcoming Master Class here - lawfirmmentor.net/masterclass
Holding an event, whether virtually or in person is a great way to build relationships, generate leads, and elevate your expertise. Our guest this week, Dan Brian, is the founder of Marketing for Justice, which puts on monthly workshops to help legal markets grow their knowledge and improve their marketing skills. He provides a ton of great insight into how to run your events and mistakes to avoid along the way.
Learn more about Marketing for Justice and register for their next workshop at www.marketingforjustice.com/
The podcast currently has 48 episodes available.