Center Stage

**Explicit Content Warning** Despite what you may think, niching down in your law practice does NOT limit your opportunities as an attorney to make more money and achieve that elevated expert status. This week's guest on Center Stage, Attorney Marc Wasserman (better known as one of the Pot Brothers at Law), is a great example of how hyper-focusing on a niche can open up a huge number of doors and opportunities for you as an attorney.

Check out the work Marc and his firm does at www.potbrothersatlaw.com

Having informative, educational content is the true foundation for any law firm marketing strategy. This week, we're joined by Laura Briggs from Lawyerist to discuss what kind of content lawyers should be creating, where they should be promoting it, and more!

Visit www.lawyerist.com to learn more and subscribe today!

Referrals are a huge part of a lawyer's business, but many struggle with generating a good amount to help them grow. Stacey Brown Randall learned about the power of referrals the hard way and has now built her life around helping business owners generate more referrals, and do so without even having to ask!

Learn more about Stacey and her program at www.growthbyreferrals.com and www.staceybrownrandall.com

Stress and other negative health complications have plagued the legal industry for years, and much of it stems of lawyers refusing to delegate many of their tasks. This week, we're joined by Garrick Pursley of De Novo Review to talk about the benefits of delegating the legal and non-legal work that takes up a ton of your time as you try to run your business.

Learn more about De Novo Review at www.denovoreview.com and you can email Garrick personally at [email protected]

Is your firm automated? If not, you could be losing a lot of precious time doing things that a simple automation can do in just a few seconds. This week's guest, attorney Justie Nicol, has built several automations for her firm and joins us to talk about the ways it has improved the way she works.

At some point in your law firm's life, you'll likely need to change names. Most attorneys do this when they add a partner. However, if your law firm isn't named after you and your partners, it allows you to create a consistent brand that can outlive any attorney on staff. This week's guest, attorney Antonio Jimenez, recently went through a rebranding of his firm and talks about the decision to NOT name his firm after himself. 

This week, we're joined by Attorney Neil Tyra to discuss how you can be a more productive solo when it comes to the computer you use, the apps you employ, and the workflows you create. As an attorney who spent time working in the tech industry, he knows all the tricks to becoming as productive as possible.

Check out Neil's podcast, The Law Entrepreneur, as well. He has over 275 episodes all about the business of running a law firm. https://thelawentrepreneur.com/

You can't do the legal work you love doing if you can't close consultations. Your marketing can only take you so far, so when it comes down to you and a prospect at a consultation, it all depends on how well you can sell your services. Steve Cashdollar has built his business on helping professionals sell their services and become trusted advisors in a working relationship, and he joins us this week to talk about what you can do to improve how you sell.