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Center Stage
Center Stage episodes
- 038 - Maximizing Your Receptionist with Emily LaRusch
Your firm's receptionist can be so much more than someone who greets visitors and answers phones. They can be an integral part of your marketing, a gatekeeper, and more! This week, Emily LaRusch from Back Office Betties joins us to discuss all of the ways to get the most out of your front desk staff!
21 min - 037 - Perfecting Your Press Release with Mickie Kennedy
Do you have a PR strategy for your firm? Sending out press releases for noteworthy accomplishments can be a great way to gain exposure for your firm and elevate your credibility as the best lawyer in your community. This week, we're joined by PR expert Mickie Kennedy who gives us some great insight into building a PR strategy, along with some mistakes to avoid.
Check out Mickie's PR Masterclass at www.ereleases.com/plan
21 min - 036 - How to Say "No" with Attorneys Levi and Martha Norton
Don't be a door lawyer! In other words, don't take every case that walks through the door. We've talked before about how attracting the right client and taking only the cases you want to take will lead to better success for you in the future. Martha and Levi Norton from Norton Pelt, PLC are great examples of this philosophy in practice and join us on this week's episode to share their perspective.
18 min - 035 - Selling Your Business Tax Free with Ashley Tison
The goal for almost every business owner is to one day sell for top dollar and get the most out of their lifelong investment. Whether you're approaching retirement age, a serial entrepreneur or you're planning your eventual exit, our guest this week, Ashley Tison, is here to help. We also discuss Opportunity Zones and the potential benefits they can provide your business.
Learn more at www.ozpros.com/save50 and get 50% off your initial consultation!
24 min - 034 - Creating an Engaging Video Strategy with Attorney Peter Tragos
Only about 25% of law firms have video as part of their marketing strategy, which means there's a HUGE opportunity at your fingertips to really enhance and expand your marketing. This week, Attorney Peter Tragos from the Attorney You Know podcast and YouTube channel joins us to discuss his decision to focus on video and how he's able to create so many great videos.
Check out Lawyer You Know on YouTube and subscribe to the podcast wherever you consume podcasts!
23 min - 033 - Podcasting for Lawyers with Robert Ingalls
Have you considered starting a podcast? It's easier than you think! In this meta-episode of Center Stage, we're joined by Robert Ingalls from LawPods to talk about the whys and how-tos of creating a podcast for your law firm!
Learn more about LawPods at www.lawpods.com
36 min - 032 - Publishing a Book with Paula Black
Having your own book is a huge boost to your credibility and one of the best business development tools you can have. This week, Paula Black returns to talk about the whys and hows of writing and publishing your own book.
If you'd like help with this process, contact Paula at [email protected] for a free guide on the book publishing process, as well as to see how she can personally help you out!
37 min - 031 - Exploring the Legal Side of Crypto with Attorney Yev Muchnik
The world of cryptocurrency is an exciting new prospect for humanity that opens the door for so many possibilities. One of those is that it can create a new set of legal issues that will require lawyers to step up. This week, we're joined by legal crypto expert, Attorney Yev Muchnik. She tells us all about what cryptocurrency is, outlines ways it can be incorporated as a new practice area, and covers a few potential ethical issues lawyers need to watch out for
If you have any questions for Yev (and we're sure you will), you can reach her at [email protected]
27 min - 030 - Building Your Marketing Foundation with Danny DeckerYou may have marketing efforts in place for your firm, but is it a cohesive strategy? Do you have ongoing systems in place to ensure a regular stream of business? This week on Center Stage, our old friend Danny Decker joins us to talk about the mistakes he's seen lawyers make with their marketing, why email is so under-utilized, and the downsides of focusing too much on SEO.
Check out Danny's resources here: www.dannydeckermarketing.com34 min - 029 - Improving Your Communication with Dave TesterDo you know what your intake process is like? Do you know if it's easy to call your office? Dave Tester joins us this week to talk about how he uses the DISC assessment to tailor his communication with different salespeople, how you can use DISC to help understand your team, and how to overcome obstacles on the phone with different personalities.
Check out Dave's work at www.godavetester.com/freestuff and take the DISC assessment for yourself at www.ttisi.com29 min
About Center Stage
From the publisher's feed
A podcast featuring interviews with small business owners and industry experts to help you solve the marketing and business development challenges that come with running your own firm.