The Weissman Center for International Business at Baruch College welcomes the Corporate Communication Institute at Fairleigh Dickinson University for the symposium "The Role of Business in Public Diplomacy". The event takes place on June 19, 2006 at the Newman Conference Center, Room 750.
[Audio 1, 117 min.]
The event is introduced by Terrence Martell, Director of the Weissman Center for International Business, and Michael Goodman, Director of Corporate Communication Institute.
Moderated by Nanci Healy, Editor of Journal of Business Strategy, expert presenters speak on the following topics:
At 14:39, "The Role of Business in Public Diplomacy", by Keith Reinhard, Chairman Emeritus, DDB Worldwide and President, Business for Diplomatic Action;
At 44:16, "Rebuilding Brand America - Corporate America's Role", by Dick Martin, retired EVP of Public Relations, Employee Communications and Brand Management, AT&T;
At 01:15:35, "Public Diplomacy and Global Business", by Jay Wang, Assistant Professor, Department of Communications, Purdue University;
At 01:35:43, "The Global Employee Volunteer: A Corporate Program for Giving Back", by Greg Waldron, a Porter Novelli partner and the Company's Chief Talent Officer.
[Audio 2, 47 min.]
Question and answer session moderated by Michael Goodman.