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The Center for Nonprofit Strategy and Management of the School of Public Affairs presents the seminar "Media Coverage of the Nonprofit Sector" on October 26, 2010 at the Baruch College Newman Conference Center, Room 750.

[Part I: 82 Min.]

Opening remarks by David Birdsell, Dean of the School of Public Affairs;

Welcome remarks by Jack Krauskopf, Director of the Center for Nonprofit Strategy and Management;

Keynote speaker: David Jones, President, Community Service Society of New York.

Panel One: Why Cover the Nonprofit Sector?

Peter Dobkin Hall (Moderator), Professor, Baruch College, School of Public Affairs;

Linda Gibbs, Deputy Mayor for Health and Human Services, City of New York;

Shelly Banjo, The Wall Street Journal;

Michael Weinstein, Vice President, Robin Hood Foundation.

[Part II: 43 Min.]

Panel One: Why Cover the Nonprofit Sector? (Cont.)

[Part III: 82 Min.]

Panel Two: How is the Nonprofit Sector Covered Now?

Jack Rosenthal (Moderator), Former New York Times Editorial Page Editor and Foundation President;

Stephanie Strom, New York Times;

Nancy Wackstein, Executive Director, United Neighborhood Housing of New York;

Jennifer Talansky, Vice President, Marketing and

Communications, Nonprofit Finance Fund;

Jarret Murphy, Editor-in-Chief, City Limits.

[Part IV: 35 Min.]

Lunch speaker: Vincent Stehle, Consultant to John S. and James L. Knight Foundation

Introduced by Michael Stoller, Executive Director, Human Services Council of New York City

[Part V: 103 Min.]

Panel Three: How Can Coverage Be Improved?

Andrea Gabor (Moderator), Professor, Baruch College,

Department of Journalism and Writing Professions;

Matthew Hale, Chair, Department of Public and Healthcare Administration, Seton Hall University;

Fred Scaglione, Editor, New York Nonprofit Press;

Diana Henriques, New York Times;

Errol Louis, Columnist, New York Daily News.

The Center for Nonprofit Strategy and Management of the School of Public Affairs presents the seminar "Media Coverage of the Nonprofit Sector" on October 26, 2010 at the Baruch College Newman Conference Center, Room 750.

[Part I: 82 Min.]

Opening remarks by David Birdsell, Dean of the School of Public Affairs;

Welcome remarks by Jack Krauskopf, Director of the Center for Nonprofit Strategy and Management;

Keynote speaker: David Jones, President, Community Service Society of New York.

Panel One: Why Cover the Nonprofit Sector?

Peter Dobkin Hall (Moderator), Professor, Baruch College, School of Public Affairs;

Linda Gibbs, Deputy Mayor for Health and Human Services, City of New York;

Shelly Banjo, The Wall Street Journal;

Michael Weinstein, Vice President, Robin Hood Foundation.

[Part II: 43 Min.]

Panel One: Why Cover the Nonprofit Sector? (Cont.)

[Part III: 82 Min.]

Panel Two: How is the Nonprofit Sector Covered Now?

Jack Rosenthal (Moderator), Former New York Times Editorial Page Editor and Foundation President;

Stephanie Strom, New York Times;

Nancy Wackstein, Executive Director, United Neighborhood Housing of New York;

Jennifer Talansky, Vice President, Marketing and

Communications, Nonprofit Finance Fund;

Jarret Murphy, Editor-in-Chief, City Limits.

[Part IV: 35 Min.]

Lunch speaker: Vincent Stehle, Consultant to John S. and James L. Knight Foundation

Introduced by Michael Stoller, Executive Director, Human Services Council of New York City

[Part V: 103 Min.]

Panel Three: How Can Coverage Be Improved?

Andrea Gabor (Moderator), Professor, Baruch College,

Department of Journalism and Writing Professions;

Matthew Hale, Chair, Department of Public and Healthcare Administration, Seton Hall University;

Fred Scaglione, Editor, New York Nonprofit Press;

Diana Henriques, New York Times;

Errol Louis, Columnist, New York Daily News.

The Center for Nonprofit Strategy and Management of the School of Public Affairs presents the seminar "Media Coverage of the Nonprofit Sector" on October 26, 2010 at the Baruch College Newman Conference Center, Room 750.

[Part I: 82 Min.]

Opening remarks by David Birdsell, Dean of the School of Public Affairs;

Welcome remarks by Jack Krauskopf, Director of the Center for Nonprofit Strategy and Management;

Keynote speaker: David Jones, President, Community Service Society of New York.

Panel One: Why Cover the Nonprofit Sector?

Peter Dobkin Hall (Moderator), Professor, Baruch College, School of Public Affairs;

Linda Gibbs, Deputy Mayor for Health and Human Services, City of New York;

Shelly Banjo, The Wall Street Journal;

Michael Weinstein, Vice President, Robin Hood Foundation.

[Part II: 43 Min.]

Panel One: Why Cover the Nonprofit Sector? (Cont.)

[Part III: 82 Min.]

Panel Two: How is the Nonprofit Sector Covered Now?

Jack Rosenthal (Moderator), Former New York Times Editorial Page Editor and Foundation President;

Stephanie Strom, New York Times;

Nancy Wackstein, Executive Director, United Neighborhood Housing of New York;

Jennifer Talansky, Vice President, Marketing and

Communications, Nonprofit Finance Fund;

Jarret Murphy, Editor-in-Chief, City Limits.

[Part IV: 35 Min.]

Lunch speaker: Vincent Stehle, Consultant to John S. and James L. Knight Foundation

Introduced by Michael Stoller, Executive Director, Human Services Council of New York City

[Part V: 103 Min.]

Panel Three: How Can Coverage Be Improved?

Andrea Gabor (Moderator), Professor, Baruch College,

Department of Journalism and Writing Professions;

Matthew Hale, Chair, Department of Public and Healthcare Administration, Seton Hall University;

Fred Scaglione, Editor, New York Nonprofit Press;

Diana Henriques, New York Times;

Errol Louis, Columnist, New York Daily News.

The Center for Nonprofit Strategy and Management of the School of Public Affairs presents the seminar "Media Coverage of the Nonprofit Sector" on October 26, 2010 at the Baruch College Newman Conference Center, Room 750.

[Part I: 82 Min.]

Opening remarks by David Birdsell, Dean of the School of Public Affairs;

Welcome remarks by Jack Krauskopf, Director of the Center for Nonprofit Strategy and Management;

Keynote speaker: David Jones, President, Community Service Society of New York.

Panel One: Why Cover the Nonprofit Sector?

Peter Dobkin Hall (Moderator), Professor, Baruch College, School of Public Affairs;

Linda Gibbs, Deputy Mayor for Health and Human Services, City of New York;

Shelly Banjo, The Wall Street Journal;

Michael Weinstein, Vice President, Robin Hood Foundation.

[Part II: 43 Min.]

Panel One: Why Cover the Nonprofit Sector? (Cont.)

[Part III: 82 Min.]

Panel Two: How is the Nonprofit Sector Covered Now?

Jack Rosenthal (Moderator), Former New York Times Editorial Page Editor and Foundation President;

Stephanie Strom, New York Times;

Nancy Wackstein, Executive Director, United Neighborhood Housing of New York;

Jennifer Talansky, Vice President, Marketing and

Communications, Nonprofit Finance Fund;

Jarret Murphy, Editor-in-Chief, City Limits.

[Part IV: 35 Min.]

Lunch speaker: Vincent Stehle, Consultant to John S. and James L. Knight Foundation

Introduced by Michael Stoller, Executive Director, Human Services Council of New York City

[Part V: 103 Min.]

Panel Three: How Can Coverage Be Improved?

Andrea Gabor (Moderator), Professor, Baruch College,

Department of Journalism and Writing Professions;

Matthew Hale, Chair, Department of Public and Healthcare Administration, Seton Hall University;

Fred Scaglione, Editor, New York Nonprofit Press;

Diana Henriques, New York Times;

Errol Louis, Columnist, New York Daily News.

The Center for Nonprofit Strategy and Management of the School of Public Affairs presents the seminar "Media Coverage of the Nonprofit Sector" on October 26, 2010 at the Baruch College Newman Conference Center, Room 750.

[Part I: 82 Min.]

Opening remarks by David Birdsell, Dean of the School of Public Affairs;

Welcome remarks by Jack Krauskopf, Director of the Center for Nonprofit Strategy and Management;

Keynote speaker: David Jones, President, Community Service Society of New York.

Panel One: Why Cover the Nonprofit Sector?

Peter Dobkin Hall (Moderator), Professor, Baruch College, School of Public Affairs;

Linda Gibbs, Deputy Mayor for Health and Human Services, City of New York;

Shelly Banjo, The Wall Street Journal;

Michael Weinstein, Vice President, Robin Hood Foundation.

[Part II: 43 Min.]

Panel One: Why Cover the Nonprofit Sector? (Cont.)

[Part III: 82 Min.]

Panel Two: How is the Nonprofit Sector Covered Now?

Jack Rosenthal (Moderator), Former New York Times Editorial Page Editor and Foundation President;

Stephanie Strom, New York Times;

Nancy Wackstein, Executive Director, United Neighborhood Housing of New York;

Jennifer Talansky, Vice President, Marketing and

Communications, Nonprofit Finance Fund;

Jarret Murphy, Editor-in-Chief, City Limits.

[Part IV: 35 Min.]

Lunch speaker: Vincent Stehle, Consultant to John S. and James L. Knight Foundation

Introduced by Michael Stoller, Executive Director, Human Services Council of New York City

[Part V: 103 Min.]

Panel Three: How Can Coverage Be Improved?

Andrea Gabor (Moderator), Professor, Baruch College,

Department of Journalism and Writing Professions;

Matthew Hale, Chair, Department of Public and Healthcare Administration, Seton Hall University;

Fred Scaglione, Editor, New York Nonprofit Press;

Diana Henriques, New York Times;

Errol Louis, Columnist, New York Daily News.

The Center for Nonprofit Strategy and Management and the Manhattan Borough President Scott M. Stringer present a social media workshop for nonprofits: Using Twitter and Technology to Create Long Lasting Relationships.

James Krauskopf, Director of the Center for Nonprofit Strategy and Management, makes the opening remarks. President Stringer urges nonprofits to diversify their ability to reach new donors through the use of social media and technology. Linda Felstein from President Stringer's office, introduces the two speakers.

Professor Kyra D. Gaunt, a 2009 TED (Technology, Entertainment, Design) Fellow and Associate Professor at Baruch College, discusses the use of twitter, and the importance of technology in the operational and programmatic activities of an organization. Ruthellen Rubin, CRFE from Ruthellen Rubin and Associates and Professor of Technology, Fundraising and Philanthropy at NYU's Heyman Center for Philanthropy and Fundraising, speaks about how to adopt social media technological techniques to effectively develop relationships with donors, and how to translate those established relationships into fundraising opportunities.

The event takes place on July 27, 2010, at the Baruch College Newman Conference Center, Room 750.

[Part I -- 82 min.]

Welcoming remarks by James A. Krauskopf;

Remarks by Manhattan Borough President Scott M. Stringer;

Introduction of Speakers by Linda Felstein; Presentation by Dr. Kyra D. Gaunt.

[Part II -- 70 min.]

Presentation by Ruthellen S. Rubin

The Center for Nonprofit Strategy and Management and the Manhattan Borough President Scott M. Stringer present a social media workshop for nonprofits: Using Twitter and Technology to Create Long Lasting Relationships.

James Krauskopf, Director of the Center for Nonprofit Strategy and Management, makes the opening remarks. President Stringer urges nonprofits to diversify their ability to reach new donors through the use of social media and technology. Linda Felstein from President Stringer's office, introduces the two speakers.

Professor Kyra D. Gaunt, a 2009 TED (Technology, Entertainment, Design) Fellow and Associate Professor at Baruch College, discusses the use of twitter, and the importance of technology in the operational and programmatic activities of an organization. Ruthellen Rubin, CRFE from Ruthellen Rubin and Associates and Professor of Technology, Fundraising and Philanthropy at NYU's Heyman Center for Philanthropy and Fundraising, speaks about how to adopt social media technological techniques to effectively develop relationships with donors, and how to translate those established relationships into fundraising opportunities.

The event takes place on July 27, 2010, at the Baruch College Newman Conference Center, Room 750.

[Part I -- 82 min.]

Welcoming remarks by James A. Krauskopf;

Remarks by Manhattan Borough President Scott M. Stringer;

Introduction of Speakers by Linda Felstein; Presentation by Dr. Kyra D. Gaunt.

[Part II -- 70 min.]

Presentation by Ruthellen S. Rubin