If you're a business owner, entrepreneur, or founder who thinks “holidays are slow” and sales will magically return on their own, this episode is essential listening.

Lewis Haydon, trusted business coach and mentor to growth-focused founders, breaks down why September is the real accelerator pedal and how to turn the post-holiday “hangover” into your biggest revenue surge of the year. This is not about waiting for the market; it’s about taking control with disciplined marketing, aggressive follow-up, and a team that’s trained and ready to ride the wave.

You’ll learn the seasonal buying psychology that makes back-to-school a prime window, the exact outbound and reactivation plays to deploy, and how to build agility into your SME so you never miss another demand spike. Whether you’re a solo founder or leading a small team, this is a field guide to ramping hard now.

Takeaways:

• September is a “fresh start” trigger, buyers recommit, and budgets get reallocated before year end.

• Ramp every channel: outbound, reactivation, and multi-platform content, don't coast and “wait for Q4.”

• Train the team before the wave hits: skilled reps multiply results; untrained reps cap your upside.

• Build organizational agility: roles are 80% core, 20% flex so you can shift into sales at peak moments.

• Reactivate old leads with a “finish the year strong” campaign and tighten sales scripts with call reviews.

Chapters:

00:01 – The Myth of Slow Holidays: Why September Is Actually Go Time

04:12 – The Energy Shift: Families, Buyers, and Business Owners Reset

08:20 – Riding the Wave: Why Agility and Team Flex Matter for SMEs

13:05 – Seasonal Buying Psychology: Fresh Starts and Budget Reallocation

18:40 – Tactical Plays to Deploy Now: Lead Reactivation, Multi-Channel Push, and Urgency

25:15 – Training Before the Wave Hits: Sales Scripts, Call Reviews, and Team Readiness

31:50 – The Pain of Coasting: Why Waiting Until Q4 Will Cost You Growth

36:45 – Final Hard Truth: Grab Momentum Now or Spend Four Months Catching Up

Keywords:

back-to-school marketing strategy, September sales surge, post-holiday sales, seasonal buying psychology, Q4 planning, SME agility, outbound sales, lead reactivation campaign, sales training, multi-channel marketing, LinkedIn outreach, TikTok marketing, Instagram content, budget reallocation, founder sales playbook, business growth, scaling from operator to CEO

Find out more at ⁠⁠⁠⁠⁠lewishaydon.com⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠LinkedIn⁠⁠

If you’re a business owner, entrepreneur, or founder who constantly feels busy but never truly productive, this episode is a must listen.

Lewis Haydon, trusted business coach and mentor to growth focused founders, unpacks the famous book Eat That Frog by Brian Tracy but through the lens of entrepreneurship. This isn’t about time management hacks or adding more to your already overloaded to-do list. It’s about executing your one daily power move that pushes your business forward and actually moves the needle.

Lewis introduces the concept of GSD Get Sh*t Done, showing why entrepreneurs don’t have productivity problems, they have priority problems. You’ll learn how to identify your “frog,” why it almost always ties back to revenue or leverage, and how to build the discipline and structure to win the day, every day.

This raw, no-fluff episode challenges the myth of working 70-hour weeks on the wrong stuff and instead gives you the framework to do less but achieve more.

Takeaways:

• The real meaning of Eat That Frog and why it’s different for entrepreneur.

• How to identify and execute your one daily power move.

• Why most entrepreneurs confuse being busy with being productive.

• How to build a power circle that fuels accountability and action.

• The hard truth: most entrepreneurs are busy but broke, success comes from leverage, not hours.

Chapters:

00:00 – Why entrepreneurs don’t have productivity problems

04:15 – The false badge of busyness: 70 hours of the wrong stuff

09:33 – The “power move” concept and why it beats a to-do list

14:50 – Daily execution: why waiting until Friday kills momentum

21:09 – Stop chasing hacks: GSD and leverage for real results

28:44 – Eat That Frog explained: the task that moves the needle

37:00 – Power moves, power circles, and scaling faster

44:55 – How to structure your day to protect your frog

53:10 – The truth: most entrepreneurs are busy but broke

Keywords (SEO):

entrepreneur productivity, eat that frog explained, business owner focus, daily power move, GSD get shit done, entrepreneurial priorities, how to scale a business, stop being busy start being effective, CEO productivity hacks, winning the day entrepreneurs

Find out more at ⁠⁠⁠⁠lewishaydon.com⁠⁠⁠⁠ | ⁠⁠⁠⁠Instagram⁠⁠⁠⁠ | ⁠⁠⁠⁠LinkedIn⁠

If you're a business owner, entrepreneur, or founder frustrated that your marketing is working but your sales aren’t closing, this episode is for you.

Lewis Haydon, a trusted business coach and mentor to growth focused founders, exposes the hidden truths behind why most conversion rates stall. This isn’t about adding more leads, gimmicky scripts, or high-pressure closes. It’s about fixing the real leaks in your sales process so that every lead counts.

In this raw, no fluff episode, Lewis breaks down the sales psychology behind why prospects say, “I’ll think about it,” why founders waste thousands chasing new leads instead of fixing their pipeline, and the exact shifts you need to make to multiply your sales without more marketing spend.

You’ll learn the conversion rate secrets no one talks about from framing and positioning, to mastering discovery, to controlling the close without pressure. Whether you’re running calls yourself or leading a sales team, this episode is a blueprint for turning more conversations into cash flow.

Takeaways:

• Why chasing more leads is killing your business (and how to fix it)

• How to pre-frame and position every sales conversation for higher conversions.

• The one discovery mistake that keeps founders stuck at 10–15% close rates.

• How to stop hearing “I’ll think about it” and lead prospects to clear decisions.

• Why conversion isn’t about scripts, it’s about control, trust, and clarity.

Chapters:

00:00 – Why More Leads Won’t Fix Your Sales Problem

05:30 – The Real Reason Prospects Say “I’ll Think About It”

15:00 – The Pain vs. Vision Drivers Behind Every Sale

22:45 – The Silent Killers of Conversion Rates

30:00 – The 3 Secrets That Actually Increase Conversion

40:15 – Final Takeaway: Control Over Closing

Keywords:

conversion rate, sales conversion, how to increase sales conversion, sales psychology, handling objections, sales close rate, business growth, lead conversion, sales coaching, sales process for founders, improve conversion rate

Find out more at ⁠⁠⁠lewishaydon.com⁠⁠⁠ | ⁠⁠⁠Instagram⁠⁠⁠ | ⁠⁠⁠LinkedIn

If you’re a business owner, entrepreneur, or founder feeling stuck, second-guessing yourself, or hesitating to grow this episode is essential listening.

In this brutally honest episode, Dr. Lewis Haydon reveals how the beliefs you hold especially the ones you’ve picked up from people who’ve never built anything are quietly sabotaging your business. From throwaway comments at family barbecues to the “jokes” you make about yourself, every word becomes a command to your brain. And it’s costing you.

This episode isn’t mindset fluff. It’s real, from-the-trenches strategy for rewiring how you think, speak, and lead so you can scale without self-sabotage.

You’ll learn:

- How offhand comments from others create mental ceilings.

- Why advice from “non-players” is silently eroding your confidence.

- The difference between personality traits and excuses—and how to stop hiding behind them.

- How language shapes execution, leadership, hiring, and growth.

- Why “I’m not a salesperson” is one of the most dangerous beliefs in business.

Whether it’s hiring, sales, confidence, or strategy, you’ll leave this episode knowing exactly what beliefs to cut, what words to stop saying, and how to speak like a CEO who’s actually going somewhere.

Takeaways:

• Words build or destroy confidence use them like a leader.

• “I’m shy,” “I’m bad at sales,” “I can’t manage people”, they’re not truths, they’re borrowed limits.

• Advice from someone who hasn’t done what you’re building is often protection, not perspective.

• Win-win or no deal: reframe every business conversation with clarity and confidence.

Chapters:

00:00 – Be Careful of the Shit You Tell Yourself

05:15 – The BBQ Comment That Planted a Seed

12:45 – Childhood Labels That Become Adult Limits

19:11 – Are You Taking Advice From People Who’ve Never Built Anything?

27:33 – Why Most People Hate Sales (And How It’s Holding You Back)

35:49 – Rewiring Your Internal Language

43:00 – Why Win-Win or No Deal Works Everywhere

48:30 – Final Hard Truth: Speak Like Someone Who’s Going Somewhere

Keywords:

entrepreneur mindset, limiting beliefs, self-talk in business, business leadership, startup growth, how to lead better, overcoming fear in business, rewiring beliefs, sales confidence, founder psychology, personal growth for business owners, team leadership, mindset for scaling

Find out more at ⁠⁠lewishaydon.com⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠LinkedIn

If you’re a business owner, entrepreneur, or founder staring at a dry pipeline and wondering how to win more customers fast, this episode is essential listening.

Dr. Lewis Haydon, business coach and mentor to growth-focused founders, breaks down the exact steps to take when you need customers right now. This is not about gimmicks, discounts, or burning cash on ads that don’t convert, it’s about practical, proven strategies that work whether you’re just starting out or scaling into the multi-millions.

Lewis shares the hard truths about why most businesses struggle with “customer problems” (hint: it’s actually a pipeline problem), and how to quickly activate low-hanging fruit while building a long-term growth engine so you never end up scrambling again.

You’ll discover how to re-engage past customers, generate referrals, form fast-win partnerships, and use direct outreach without coming across desperate or salesy. And more importantly, you’ll learn how to build a consistent system, so you don’t end every month in survival mode.

Key Takeaways:

• Why you don’t have a customer problem, you have a pipeline problem.

• How to re-engage past customers and referrals for fast wins.

• The short-term levers that bring in cash flow quickly.

• How to borrow trust with partnerships to land more clients.

• Why long-term lead generation engines separate CEOs from operators.

• The hard truth: if this keeps happening, it’s not a sales issue, it’s a CEO problem.

  
  

  Chapters:

00:00 – Why desperation kills sales

05:32 – The real problem: pipeline vs. customers

12:10 – How to re-engage past clients & referrals

19:58 – Short-term levers for fast customer wins

30:45 – Building the long-term growth engine

41:22 – The hard truth: this isn’t a sales problem, it’s a CEO problem

Keywords:

how to get more customers fast, how to find new clients, business growth strategies, pipeline building for entrepreneurs, sales growth for SMEs, scaling your business, lead generation for business owners, customer acquisition strategy, SME sales tips, founder to CEO growth

The A-Players' 100k Per Year Playbook: https://members.mentorbusiness.com/offers/EMczDhYr/checkout

Find out more at ⁠lewishaydon.com⁠ | ⁠Instagram⁠ | ⁠LinkedIn

If you're a founder, entrepreneur, or business owner trying to scale beyond your current ceiling—this episode is a must-listen.

Business Coach Dr. Lewis Haydon breaks down the five hidden stages of self-sabotage that silently kill momentum for growth-focused founders scaling from zero to 8 figures. Whether you're stuck in a job, plateaued at 500K, or struggling to step into a true CEO role—this episode hits hard with real, from-the-trenches insight.

Lewis unpacks the psychology, patterns, and identity traps that block success at every stage: from starting your business, to scaling past 1M, and ultimately building a sustainable 10M+ portfolio. This isn’t about fluffy motivation or hustle porn—this is raw truth from someone who's lived it.

Expect strategic clarity, uncomfortable truths, and mindset shifts that’ll help you move faster without blowing up your business.

Takeaways:

• The 5 self-sabotage patterns every founder hits when scaling revenue.

• Why waiting for the “perfect time” keeps aspiring entrepreneurs stuck for years.

• How your social circle can become your biggest growth bottleneck.

• The hidden dangers of false confidence when approaching 7-figures.

• Why fear of success is the most expensive fear you’ll ever ignore.

• How to build an ecosystem of businesses that feed and fund each other.

Chapters:
00:00 – Why Self-Sabotage Hides in Plain Sight
03:30 – Trap 1: Waiting for the Perfect Time to Start
10:55 – Trap 2: Letting the Wrong Circle Dictate Your Limits
17:25 – Trap 3: Delusion at the Half-Million Mark
24:00 – Trap 4: Fear of Success at 1–10M
31:10 – Trap 5: Reinventing Yourself at 10M+
36:45 – Final Word: Your Identity Must Evolve or Your Growth Will Stall

Keywords:
founder mindset traps, self-sabotage in business, how to scale from 0 to 8 figures, CEO mindset, business growth strategies, entrepreneur identity shift, growing past 1 million revenue, startup scaling problems, entrepreneur burnout, when to hire a team, breaking the 10M barrier, business psychology, founder development, scaling a business podcast, business coaching for entrepreneurs, business mentor UK, business mentor Dubai

Find out more at lewishaydon.com | Instagram | LinkedIn

If you're a business owner, entrepreneur, or founder hoping to one day exit your business or attract investment, this episode is a must listen.

Dr. Lewis Haydon a business coach, investor, and founder, delivers a brutally honest breakdown of why most businesses aren't sellable and how to change that. Drawing from both sides of the table as an investor and coach, he shares the exact red flags that make investors walk away, and what makes a business irresistible to buy.

From recurring revenue and financial clarity to leadership and systems, Lewis gives you the no fluff checklist for turning your business into a true asset. This isn't theory. This is from the trenches.

Whether you plan to sell in 1 year or 10 or never sell at all building a business that can scale without you is the only way to gain freedom, wealth, and control.

Key Takeaways:

• Investors don’t buy jobs, they buy scalable, systemized businesses.

• Your business value isn’t based on effort; it’s based on risk and replicability.

• Building recurring revenue is the fastest path to increasing your valuation.

• Financial reports are the rear view mirror, investors want a dashboard and windscreen.

• A business built to sell is also a business built to scale.

Chapters:

00:00 – The Harsh Truth: Your Business Might Just Be a Risky Job

06:45 – What Makes a Business Actually Worth Buying

15:11 – Sprinkler Systems and Skyscrapers: Building Foundational Assets

23:02 – Recurring Revenue, Team Independence, and CRM Red Flags

30:58 – Multipliers and How Investors Really Value Businesses

38:20 – Why You Must Build Now, Before Life Throws a Curveball

SEO Keywords:

how to sell your business, what investors look for in a business, building a business that runs without you, business coach Lewis Haydon, building recurring revenue, scaling from operator to CEO, building a sellable business, investor readiness checklist, exit planning for founders, how to increase business valuation, due diligence for small businesses, how to attract investors, selling a service business, turning your business into an asset, recurring income business model

Find out more at ⁠lewishaydon.com⁠ | ⁠Instagram⁠ | ⁠LinkedIn⁠

If you're a business owner, entrepreneur, or founder facing cash flow pressure, customer headaches, or stalled growth this episode is a wakeup call.

Dr. Lewis Haydon breaks down the critical mindset that separates businesses that scale… from those that crash and burn. With real stories from the trenches, including lessons from friends whose businesses failed, this episode exposes the hidden dangers of being closed off, and the cost of ignoring mentorship, advice, or hard feedback.

This is raw, strategic insight for entrepreneurs navigating real-world pressure, where cash flow is tight, mistakes are expensive, and adaptability is the key to survival. Lewis shares his personal experience on payment terms, bad decisions, and the power of having the right people in your corner.

If you're serious about building a business that lasts listen now.

Chapters

00:00 – The Importance of Openness in Business

05:06 – Cash Flow Challenges and Payment Terms

10:17 – Learning from Past Mistakes

15:06 – The Role of Coaches and Mentors

19:59 – Openness to Learning and Adaptation

Key Takeaways:

• A closed mindset is the #1 silent killer of business growth.

• Cash flow issues often stem from poor payment terms set them early and stick to them.

• Reflecting on your own mistakes is more powerful than copying others' wins.

• Mentors and coaches provide clarity you can’t create for yourself.

• The willingness to adapt isn’t optional, it’s survival.

• Pick the right customers or your profits will bleed.

• Diversification isn’t a buzzword; it’s a shield against risk.

• You can’t fix what you refuse to look at.

SEO Keywords:

business growth, founder mindset, cash flow management, payment terms for entrepreneurs, openness in business, entrepreneurial mistakes, business mentorship, how to scale a company, adapting in business, avoiding burnout in business, business coach UK, high-performance coaching, financial health for founders, real stories from entrepreneurs, overcoming business failure

If you're a business owner or entrepreneur running an SME and drowning in decisions, emails, and operational chaos, this episode is your wake-up call. AI isn’t just the future, it’s the shortcut you’re probably ignoring. Most founders believe they’re “too busy” to explore AI, but that thinking is exactly what keeps them trapped in the day to day grind.

In this episode, Dr. Lewis Haydon is joined by James Merrix entrepreneur, investor, and AI applications expert, who’s successfully scaling multiple businesses simultaneously using AI. From automating sales processes and customer communication to making faster, smarter decisions, James shares the complete blueprint for how SMEs can leverage AI without being technical.

This is not about hype or gimmicks. It’s about real world, proven strategies that save time, reduce costs, and open up new growth opportunities for your business while avoiding the biggest AI mistakes that could set you back.

CHAPTERS

00:00 – AI: The Shortcut Most SME Owners Are Ignoring

03:24 – The Biggest Misconceptions About Using AI in Business

06:44 – How to Start Using AI Without Being Technical

09:53 – AI Data Privacy, Governance, and Paid Plans for SMEs

13:31 – How Business Tech Needs Have Shifted Over the Last 5 Years

17:36 – Why Time to Experiment With AI is a Business Priority

18:34 – Real Example: Automating Sales Calls, CRM, and Marketing Content

22:15 – Identifying Your Biggest Pain Point to Deploy AI Effectively

26:01 – AI’s Impact on Software Development and the Skills of the Future

28:02 – Why AI Should Never Be the Final Decision Maker

30:07 – How AI Behaviours and “Hype” Responses Can Mislead

34:36 – AI in Negotiations: The $12K to $6K Domain Deal

37:10 – The Pros and Cons of AI in Real Business Scenarios

38:16 – The Role of Human Decision Making in the AI Era

Key Takeaways:

• AI is not just for tech companies any SME can start using it today without technical skills.

• Treat AI as a powerful assistant, not a replacement for human decision making.

• The biggest misconception: you don’t need to be technical if you can use Google, you can use AI.

• Always use paid AI tools for business to protect your data and ensure privacy.

• Start by applying AI to your biggest pain point for the fastest return on investment.

• AI can automate sales processes, CRM updates, meeting notes, and marketing insights.

• AI is transforming software development, and the most valuable skill will be the ability to direct AI effectively.

• Never give AI full control, human verification is essential to avoid costly mistakes.

• AI outputs can be overly positive or “hyped” you need to prompt and review critically.

• AI can save you money and time, but it can’t replace strategic human judgment.

Keywords:

AI for SMEs, business automation with AI, AI tools for entrepreneurs, how to use AI in small business, ChatGPT for business owners, AI for sales teams, CRM automation with AI, AI in business strategy, using AI for marketing insights, AI-powered decision making, AI productivity tools for SMEs, business process automation with AI, AI data privacy for SMEs, non-technical AI for business, scaling a business with AI

Find out more at ⁠lewishaydon.com⁠ | ⁠Instagram⁠ | ⁠LinkedIn⁠

If you're a business owner, entrepreneur, or founder who's unsure how to pay yourself or constantly putting yourself last this episode is essential listening.

Dr. Lewis Haydon, a trusted business coach and strategic advisor to growth focused founders, breaks down the salary strategies of real 7 figure CEOs. This isn’t about pulling random numbers or hoping there’s money left at the end of the month. It’s about understanding your salary as a leadership move and a signal of true business maturity.

Lewis dives deep into how founders can stop playing small, stop confusing revenue with real profit, and start making decisions like a CEO. You’ll hear practical advice on pay structure, capital allocation, and why underpaying yourself could be stalling your growth.

Whether you're stuck in survival mode or starting to scale, this episode will help you rethink how and why you pay yourself.

Key Takeaways:

• Your salary isn't just a number, it's a strategy.

• Revenue is vanity. Profit is sanity.

• Paying yourself last is a growth killer.

• You need to think like a CEO, not an employee.

• Underpaying yourself signals a weak business model or poor priorities.

• Start with financial clarity and clear goals, then build a pay structure around it.

• Think: What would it cost to hire someone to do what you do?

• Keeping 10% capital reserves is a sign of a mature, strategic business.
• 
  

• Your business should work for you, not the other way around.

Chapters:

00:00 – Understanding Salary as a Strategy

06:57 – The Importance of Business Goals and Planning

12:39 – Choosing the Right Advisors for Financial Success

18:24 – Wealth Mindset and Leadership in Business

Keywords:

salary strategy for entrepreneurs, how CEOs pay themselves, business owner pay structure, profit vs revenue, financial goals for founders, paying yourself as a CEO, entrepreneur salary planning, small business pay model, business coach Lewis Haydon, founder salary tips, scaling your business income, mature business strategy, capital reserves for businesses, profit-focused leadership, mindset for 7-figure founders, financial maturity in business