CEO Coach

Gillian Muessig and Anne Kennedy discuss why start ups succeed: most often its timing. It's a lot like love. Or anything else in your life that's great.
So let's examine that. Is timing the key ingredient?

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Gilian Muessig and Anne Kennedy discuss What a Good Night's Sleep Means to the Performance in Your Business. We've all found out how it is to be sleep deprived. What does that do to you and your performance in your business? Turns out . . a lot!

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Micro-payments are yet another pricing model, and one Jakob Nielsen predicted in 1998 would become the economic engine of the Internet. What exactly are micro-payments? Think about iTunes, or buying TV episodes in Amazon. You pay for only what you consume, and you can get a refund after if you didn't like it. Does it work for SaaS? Others?

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Everyone talks about content marketing; few do it well. Hear advice from Sunil Rajaraman, founder of Scripted on avoid joining continuous hurricane of ineffective literature from businesses with misguided content priorities.

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Anne Kennedy and Gillian Muessig share a five-step process for analyzing complex data from Philip Mudd, former deputy director of the CIA's counterterrorist center and author of "The HEAD Game: High Efficiency Analytic Decision Making and the art of solving complex problems quickly".

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We're talking about how critical it is to choose your investors wisely. Even if you are struggling to raise cash, do not make a Faustian deal that will come back to haunt you! We interviewed Ann-Marie Archer on May 18 about finding key C-level employers, and she had a lot to say about finding the right partners. Culture fit, shared vision, similar values. And in June, you'll find a CEO Coach show with Sarah Bird, CEO of Moz who talked about the critical issue of hiring only employees who resonate with their very strong corporate culture. The same applies for finding investors.

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More companies fail because of lack of a salesperson and decent marketing during the first critical months before the money runs out. We know first hand, and we share what happened when we got got good sales people going, and what we learned about the difference between sales and marketing and marketing communications, and why you need all of the above.

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Discussion of Leadership In a Fast Growing Organization as Gillian Muessig and Anne Kennedy speak with Moz CEO Sarah Bird. Sarah shares some takeaways for CEOs challenged to scale, develop and support leadership within the company.

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Gillian Muessig and Anne Kennedy  explain what comprises revenue sharing agreements that work for both parties. In our January 5 2015 episode we talked about critical pricing models and why this is at the top of the food chain for many marketing and services companies, and what kind of companies would do well to engage it. This episode we sweat the details on how to best set up revenue sharing for your company.

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Gillian Muessig and Anne Kennedy talk about finding key employees as companies reach the moment of inflection and kick into high gear / fast growth mode. They welcome Ann-Marie Archer of Archer and Associates, an  executive search firm and specialists in staffing C-levels to discuss finding key C-Level employees.

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