CEO Coach

Gillian Muessig and Anne Kennedy discuss what information to share about your company, with whom, and when.  The dynamic duo stress getting a handle on your numbers across all areas of your business and designing charts to keep up with you businesses information.

They also talk about Rethinking Employee Motivation. During this show the discussion is based around Daniel Pink from TED Talk on Motivators and why  EXTERNAL MOTIVATORS – the mother’s milk of 20th century corporate payments and rewards structures – do not work if you’re building a tech company and often harm creativity.

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Gillian Muessig and Anne Kennedy discuss why sales are your friends, no matter how reticent you are about asking for them, plus they reveal the critical steps in closing a deal.

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Today on CEO Coach Gillian Muessig and Anne Kennedy the worst advice you’ll ever get.. advice that sounds like its good, advice from folks who should know better.  As a CEO you're bound to get plenty of advice, listen in to go down the right path when it comes to advice you should and should not take.

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Today on CEO Coach Gillian Muessig and Anne Kennedy discuss responsive websites and website user experience. The website is the business, and a lot of times the CEO doesn't see it that way.  It is essential for CEO's to understand that having a responsive website is key; you can't sell to who you can't reach!

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Today on CEO Coach Gillian Muessig and Anne Kennedy are joined by Wistar Kay from the Commerce Department of the State of Washington.  They discuss the Commerce Department at the State of WA and her role in it, tactical things can a company expect if they work with them, and what the road map looks like for taking products and services international with their help.

 

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e-Commerce Building Brand Communities

Want to make more money in your eCommerce? Brand community increases the longevity and lifetime value of your customers – therefore it increases your revenues. Raving fans will market you product for you; this is ecommerce Nirvana. Gillian and Anne tell how to find and attract enthusiastic and returning customers — Hint: price can’t be all of it. Your product must be useful and helpful, not full of hype.

 

Future Proof Branding

Gillian Muessig and Anne Kennedy discuss Future-Proofing Your Brand as they look at a blog post that discusses a common theme across among a number of failing named brands as relevance — or rather lack of relevance to today’s concerns.  Gillian and Anne offer ways to look at future proofing your brand.

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Gillian and Anne discuss key takeaways from at Web Summit 2015  this month in Dublin. The massive event drew 42000 to view 21 different summits, from machine to marketing to society to design, and much more. 60,000 startups applied, 2141 were chosen to exhibit, and 200 selected to pitch, with 2 winners from 6 finalists. What made the winning pitches? Six elements in common . . . every one!

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Today on CEO Coach Gillian Muessig and Anne Kennedy chat about the topic of Perfect Pitch.  They give some tips on creating the perfect pitch deck, including how to what your pitch is and is not about and how to focus on your audiences.  The perfect pitch is all about money, how much you need, why you need it and defend it, what you are going to do with it, and how long it is going to last.

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Today on CEO Coach Gillian Muessig and Anne Kennedy will be talking about some secrets successful people know. Inc. magazine recently compiled a list of 37, across a variety of topics - from managing employees to managing linkedin, and even your own emotions.

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Today on CEO Coach Gillian Muessig and Anne Kennedy discuss 6 lists you need to be productive every day.  They touch on keeping daily to-do lists and outsource lists, setting recurring appointments with yourself, and making work time more efficient with project lists, and talking points lists, and make decisions easier with pros & cons list.

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