CEO Coach

eCommerce Building Your Brand Community
Air date: Feb 16, 2015
Want to make more money in your eCommerce? Brand community increases the longevity and lifetime value of your customers - therefore it increases your revenues. Raving fans will market you product for you; this is ecommerce Nirvana. Gillian and Anne tell how to find and attract enthusiastic and returning customers -- Hint: price can't be all of it. Your product must be useful and helpful, not full of hype.

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Insurance and the Small Business Discussion as Gillian and Nina welcome back insurance agent Dennis Klemmer. They discuss the finer points of Errors and Omissions claims and how they effect small business owners.

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Continuing this months theme Increasing Your Revenue in 2015, Gillian Muessig and Anne Kennedy reveal the critical steps in closing a deal, from the top of your funnel to full conversion -- the sale. Where to start with both short term and long-term prospects, how to craft a strategic plan to increase the size of small projects and longevity of relationships, and how to fill your quiver with effective comebacks to deal with impediments to closing the deal. It's about benefits, THEN features. Its about value, THEN cost. We've got effective tactics for getting your SOW approved, your contracts signed and the checks in the bank as smoothly as possible.

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Anne Kennedy and Gillian Muessig share how to drum up more business. Learn how to locate new customers, identify potential customers and call/email to work your way to the decision makers.Plus, how to befriend admins and other gatekeepers and more.

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Kristin Luck of Decipher, a market research software-as-service talks about the steps her company went through to attract the right buyer and then complete the sale.  What were the critical steps in he process? Where did they have to focus the most. And what was the biggest surprise. A must-hear for any entrepreneur planning to exit via a sale.

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Guest Robert Gilbreath of ShipStation discusses logistics for small companies and how entrepreneurs can solve problems and streamline operations with the right tools.

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Guest Farrah Bostic, founder of The Difference Engine, talks about attaining, gaining and sustaining customers and why a distribution plan is critically important to your company's growth, more so even than brand equity.

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What must you absolutely do with your companys finances to succeed in the New Year? Besides the obvious: increase revenues, of course. Gillian and Anne give you the top three to get you started. 3: Complement your skill set with partners. 2. Practice good financial hygiene from Day 1. And 1 -- Drum roll please! -- Set effective pricing models. Listen to learn more.

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Gillian speaks with Susan Sigl, former CEO of the Washington Technology Industry Association and co-founder/partner of SeaPoint Ventures about what you should do before you seek Venture Capital or Angel Investing. Also Rebecca Lieb of Altimeter explains what analysts do and how they can be of benefit to entrepreneurs.

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We hear about "life coaches" and, of course sports coaches all the time. And here we are with a show called "CEO Coach". So just what does a CEO Coach do?Anne andGillian discuss the value CEO coaches bring to companies, and not just start ups. We talk about how we started and why. How Gillian was inspired to start this Internet Radio show six years ago when she was bringing up Moz with Rand. It's not about 'no fear', it's about managing fear wisely. CEO coaching doesn't solve problems for you, but instead helps you play your best. Think of college basketball; Coach K (Mike Krzyzewski) at Duke doesnt set foot in the game -- his Blue Devils players make the shots and score.

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