CEO Coach

Indeed, the lingo of start-up funding is so extensive that we couldnt fit it into just one episode. Gillian and Anne continue with more real funding world terms every start up CEO needs to know. Voting rights and dilution. Taxes on stock and options, plus taking an 83B election. Plus, options pools, why you need them and how to set them up.

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Most industries have their own set of terminology, and the tribal speak of venture capital and funding has theirs too. Even though you are heads down getting your start up off the ground, if you are looking for money -- and who isnt? -- you need to know the lingo. Gillian and Anne un-box a few commonly used terms to see whats inside, from deal flow to pre-money to exit.

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Guest Alejandro Cremades CEO of Onevest and founder of Rock the Post equity crowd-funding -- now merged with OneVest -- tells us how to talk to investors, and how to develop effective strategies for raising equity capital.

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Guest Rebecca Lieb of Altimeter explains what analysts do and how they can be of benefit to entrepreneurs. Most importantly, she details what every start up needs to know about preparing for that all-important briefing.

Tech incubators have served as launch platforms for many startups. Guest Gene Ehrbar directs on at ISITE DEsign on Portland, Oregon. He explains how the incubator environment serves entrepreneurs and what start ups need to do to get involved.

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Just when you thought it was safe to launch, our guest expert Raj Shah of Palo Alto Networks explains how to protect your company and your IP, including some tips you may find surprising.

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Communicating your companys information the right way is critical to efficiency and effectiveness. Gillian and Anne lay out a plan for what to communicate andhow for maximum performance.

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Marie Moore of Moore Group at Morgan Stanley in Dallas tells us what everyone starting a company needs to know about investing . . . and you don't need to wait for the Big Cash Out. In fact, you need to start planning from the beginning and build a relationship with a trusted advisor. Marie gives some pointers on how to do that so you are ready for your success.

 

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Gillian and Anne discuss how critical it is to market to real people, not just personas. What ways must you find to engage your customers where they are to build your brand community, your essential element for success in21st century marketing.

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Greg Bustin joins Anne and Gillian to talk about his book Accountability, the Key to Driving a High Performance Culture. Greg talks about the research in his book and his tips for raising accountability in your company. Find out what the seven pillars of accountability are and how they set your culture on the road to success.

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