CEO Coach

Chris Brogan, New York times best selling author of this year's The Freaks Shall Inherit the Earth and Just Start Here and six more books, and Founder and CEO of Owner Media Group talks with Anne about "owning the game you most want to win", as he puts it. Just what does he mean by that? Listen and find out. Hint; It all has to do with leadership and mission and owning your own choices, instead of those in somebody elses game. Chris talks about his new book Freaks and why he thought it important to write it for his children -- so they would understand the entrepreneurial ecology of the 21st century.

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Anne andGillian welcome Jay Baer, author Of Youtility: Why Smart Marketing is About Help Not Hype and President of Convince andConvert, a social media firm that works with major brands to take their marketing from good to great, and ranks the worlds number1 content marketing resource according to the Content Marketing Institute. Jay talks about Youtility marketing and its three facets, and gives examples, including one testing as TweetPee (you will have to listen to find out just what that is!)

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Special guest Bill Hunt, CEO and Founder of Back-Azimuth Consulting, and best-selling author has built and sold not one or two consultancies, but FIVE, one of them twice to the same company. Listen in as Gillian and Anne pick Bill's brain with the questions we have been longing to ask him. How to keep in front of potential clients. What your main assets are. Where's the tipping point in company growth? How do you get to 'Epiphany Marketing'? Bill Hunt has solid tips for those ready to break away from 'Working for the Man'.

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Indias middle class has swelled to 350 million eager consumers with money in their pockets. If you're tempted to do business in India, here's what you must know about marketing there from Millie Khanna, CEO and Founder of Talespinners, a New Delhi social media agency, and also Entrepreneur in Residence at Outlines Venture Group. Millies business experience includes McCann Erickson Worldwide, and Bollywood. Millie knows India! Gillian and Anne get her talking: How does social media differ there? What content gets results? Does the same content get results in both North and South?

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Anne and Gillian talk with Stone Temple founder and CEO Eric Enge discuss a number of areas all entrepreneurs should be aware and cover if they want to be free to build the business. The first tip is that the company leaders need to be able to focus and should not be worrying about where the mortgage payments are coming from. This financial security allows the entrepreneur the freedom from those type of distractions.

Enge also discusses his early publishing efforts online and how he was able to sell the sites after growing them. During that time he did the consulting that grew in to Stone Temple is what gave him the freedom to build the publishing sites.

If you are interested in growing a business online this conversation is a must listen.

Anne and Gillian discuss a looming and disturbing emerging trend (as reported by Marketplace recently) to edit COO positions out of corporate org charts, even though history shows us ALL successful companies have two at the top -- or not far from it -- with vastly different management styles. Think Right Brain / Left Brain. Both are essential to success. Find out why this matters to your start up and what to do about it.

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Guest Blaine Bertsch of Dryrun.com explains the critical importance of tracking cash flow, and even more important, projecting future cash flows. Blaine developed DryRun after years of managing his digital design firm to give him what he needed to make informed decisions for his business.

Gillian and Anne discuss what you need to know about how your culture affects your sales. Sales success in the age of social media and SEO is different; the tools and toys HAVE changed the game. If you rely on new media for brand communication,the message you spread in your marketing must flow through to the personality, style, and delivery of your salesperson. Indeed, your sales person will drive your corporate culture. Learn how to align them with your corporate style.

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Anne reports some interesting search marketing takeaways from her visit to PubCon 2014 in Las Vegas, that all entrpereneurs should be aware of, including:
Authorship influence down entities up.
Content marketing is king, not content -- budget as much to market your content as you do to create it.
Links remain important, ability to disavow soon to end. Excluding may not work on pages with good links.
Be proactive about pages indexed vs pages actually clicked on- dont waste Googles time. Proactively exclude old pages from indexing.
Mobile, mobile and more mobile -- create direct contact with your customers via apps.
Use research to make your mobile what customers want -- Zillow app a good example.
Google is now making customer interface design decisions around smart phones. Serving different content based on device.
Dont depend on Google to deliver all your traffic.

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Before you raise that first round, listen to our guest Seattle securities lawyer John Myer explain how to stay clear of problems in raising capital -- crowdfunding, crowdsourcing, and raising capital through accredited investors. Recent changes in the funding ecosystem are requiring new input from regulators, and some of that is not entirely clear yet.

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