Download Episode Here Spend some time with Fernando and Cristina Bertero of Fully Promoted - Cleveland West, as we follow their journey from Brazil to the US and find out their secrets to starting a business, including the importance of a strategy and core values. What happens when spouses work together? What happens when you join a chamber of commerce? Find out as you fall in love with this fun and spirited couple, just like we did. Visit Fully Promoted at fullypromoted.com/clevelandwest-oh, on Facebook at FullyPromotedCleveland, or on Twitter @embroidolmsted Anyone interested in learning more about the North Olmstead Chamber of Commerce should visit www.nolmstedchamber.org. Businesses on the east side can visit the Chagrin Valley Chamber of Commerce at http://www.cvcc.org. Stop worrying if your company is vulnerable to lawsuits or liability and schedule a confidential, no-cost CM6 Vulnerability Check with Gertsburg Law Firm. Call 440-571-7774 or e-mail [email protected] to schedule your CM6 Vulnerability Check today. Explore the full CoverMySix legal audit suite at covermysix.com. Links to topics mentioned in the episode: Watch the CVCC Awards Night Video at https://youtu.be/pC3UC5DKlok Catch a full Umphrey’s McGee show from 2018 at https://youtu.be/lsWq9nlRQu4 Fernando and Alex refer to the book Traction: Get a Grip on Your Business by Gino Wickman, as it relates to EOS. Ron Kaminski, a certified EOS implementer, was our guest on episode 69 SHOW NOTES * 1:10 CVCC Awards Night review; What happens when you join a chamber; What happens at an Umphrey’s McGee show; Concerts and documentaries * 21:30 Introducing Fernando and Cristina Bertero; Chamber chat; the young Berteros journey from Brazil to Cleveland * 34:30 That time Cristina fired Fernando; Starting a business the right way; How spouses work together * 51:35 Strategy, franchising, and the role of core values; Doing business with businesses; How Fully Promoted is different * 1:07:43 Lightning Round Hellos to our friends: Heather Grice, James Maddio, Floh vodka, CVCC, Chris Rader, CIDFF, Ron Kaminski, Umphrey’s McGee, Chris Zirke Best.Podcast.Ever. is brought to you by The Gertsburg Law Firm, changing the character of the attorney-client relationship in business from a cost-center to a trusted advisor. Drawing from their complex litigation and transactional experiences as members of large law firms, in-house counsel and as business owners themselves, the Gertsburg Law Firm’s award-winning attorneys provide clients the benefit of business lawyers with real-life business experience in a wide variety of industries. Visit gertsburglaw.com to learn more.