In this inspiring episode of the CEO Glow Show, Sheila Bella sits down with Jessica Ruger Jones, the powerhouse entrepreneur and owner of Radiance Aesthetics. From being the first entrepreneur in her family to running a thriving beauty business in Birmingham, Alabama, Jessica shares how faith, mentorship, and a clear strategy turned her overwhelm into unstoppable growth.

Jessica opens up about her journey with faith in business, the power of obedience, and how aligning her spiritual beliefs with her business strategy allowed her to create a business that serves others while honoring her values. If you’ve ever felt stuck, uncertain, or afraid to take the leap, this episode will give you the clarity and encouragement you need to step boldly into your calling.

Follow Jessica on Instagram at @radiancereserve for more inspiration and behind-the-scenes of her beauty empire.

What you’ll learn in this episode:

• How faith can serve as the foundation for business growth and resilience.

• The shift from working in your business to working on your business — and why it changes everything.

• The mindset strategies that helped Jessica go from “just getting by” to thriving.

• Why selling your transformation (not just your service) is key to sustainable success.

• The importance of mentorship and surrounding yourself with a supportive community.

  🎧 Hit play to be inspired by stories of growth, grit, and glowing all the way up.

  Follow Sheila on IG: @realsheilabella

  📍 Want to connect with Sheila and take your business to the next level? 

  Apply to work with Sheila: sheilabella.com/apply

  #BeautyEntrepreneurship #CEOGlowShow #BusinessGrowth #BeautyEntrepreneurs #FaithandBusiness #PermanentMakeupBusiness #BusinessMindset #PMUArtis

  // BEAUTY BIZ SECRETS FACEBOOK GROUP! 

  // BOOKED AND BUSY CHALLENGE

  // FREE BEAUTY BUSINESS AUDIT

  // www.SheilaBella.com | 

  // Instagram @CEOglowshow 

  //  YOUTUBE Channel youtube.com/@SheilaBella

  💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

In this episode of The CEO Glow Show, Pretty Rich Bosses CEO and COO, Sheila Bella and Laura Obando, dive into how beauty business owners can future-proof their success by embracing AI, automations, and mindset shifts. From streamlining daily operations to unlocking more freedom, you’ll learn how to work smarter—not harder—while adapting to a rapidly changing industry.

Whether you’re just starting or scaling to new heights, this information will help you stay ahead of trends, reclaim your time, and build a business that thrives long-term. AI & Automations Are Non-Negotiable – Future-proofing your beauty business means integrating smart systems now before you get left behind.

In this Bellavate system run-thru you will learn: 

🔥 Content Must Drive Sales – Random posting won’t cut it; strategic funnels turn views into bookings, enrollments, and sales.

🔥 Viral Hacking Works – Reverse-engineering viral content helps beauty entrepreneurs create posts that actually convert.

🔥 Nurture Before You Sell – Freebies, email sequences, and value ladders build trust so clients are ready for higher-ticket offers.

🔥 All-In-One CRM Is a Game Changer – Platforms like Elevate streamline leads, bookings, payments, and team management so nothing slips through the cracks.

✨ Tune in to discover practical strategies to glow and grow in the future of beauty!

🎧 Hit play to be inspired by stories of growth, grit, and glowing all the way up.

Follow Sheila on IG: @realsheilabella

📍 Want to connect with Sheila and take your business to the next level? 

Apply to work with Sheila: sheilabella.com/apply

#BeautyEntrepreneurship #CEOGlowShow #BusinessGrowth #BeautyEntrepreneurs #FaithandBusiness #PermanentMakeupBusiness #BusinessMindset #PMUArtis

// BEAUTY BIZ SECRETS FACEBOOK GROUP! 

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com | 

// Instagram @CEOglowshow 

//  YOUTUBE Channel youtube.com/@SheilaBella

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

Top Permanent Makeup Celebs Reveal Their Best Brow Artist Advice | Live at Browista Newport Beach!

In this inspiring on-the-road episode of the CEO Glow Show, Sheila Bella travels to Newport Beach, CA for Browista 2025, one of the most exciting events in the permanent makeup world.

She interviews top PMU artists, contestants, and judges including Leann La, Alyssa Johnsen, Kintija Belska, Pia Laing, Ly TriVinh, Lindsey Ta, Ly TriVihn, and Domonique Bechtold, capturing raw and powerful moments behind the scenes.

🎤 Hear what it was like for them to work on their very first live model 🌟 Discover the mindset shifts that helped them rise to the top 🎯 Get real-world advice on how to stand out and succeed in the PMU industry 🔥 Learn the do’s and don’ts of competing, branding, and building confidence as an artist

Whether you're an artist just starting out or a seasoned pro looking for inspiration, this episode is packed with gold from the people who’ve walked the walk.

🎧 Hit play to be inspired by stories of growth, grit, and glowing all the way up.

Follow Sheila on IG: @realsheilabella Follow Leann La on IG: @Fuzionatistry Follow Alyssa Johnsen on IG: @Alyssaeverlasting Follow Kintija Belska on IG: @Everlasting Worldwide Follow Pia Laing on IG: @Pia.browhouse Follow Lindsey Ta on IG: @MicrobladingLA Follow Ly TriVihn on IG: @Tvl.pmu Follow Domonique Bechtold on IG: @domonique.izora

📍 Want to connect with Sheila and take your business to the next level? 

Apply to work with Sheila: sheilabella.com/apply

#BeautyEntrepreneurship #CEOGlowShow #BusinessGrowth #BeautyEntrepreneurs #FaithandBusiness #PermanentMakeupBusiness #BusinessMindset #PMUArtis

// BEAUTY BIZ SECRETS FACEBOOK GROUP! 

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com | 

// Instagram @CEOglowshow 

//  YOUTUBE Channel youtube.com/@SheilaBella

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

Walk by Faith: How Belle Cagas Bought a 6-Figure Business with $500

Ever wonder what happens when you truly walk by faith in business? In this heartfelt episode, Sheila Bella sits down with her dear friend Belle Cagas, founder of Yonder Coffee in Los Angeles, to share an incredible story of obedience, provision, and purpose.

Belle reveals how she went from worship leader and teacher to owning a six-figure coffee shop—with only $500 in her bank account. They talk about:

☕ The powerful origin of Yonder Coffee and what the name really means 🙏 How to infuse your faith into your business without alienating your team or clients 💔 A moving real-life story of ministry, compassion, and coffee that went viral 🔥 What it means to lead with conviction in a world that’s watching 💡 Why your identity as a child of God should show up in your brand

This episode is for faith-driven entrepreneurs who want to build with boldness, honor God in business, and never settle for less than purpose.

🎧 Hit play for an inspiring reminder: when you walk by faith, the impossible becomes possible.

Connect with Belle: 📍 @yondercoffee 🌐 yondercoffee.com

📍 Want to connect with Sheila and take your business to the next level? Apply now: www.sheilabella.com/apply

#BeautyEntrepreneurship #CEOGlowShow #BusinessGrowth #BeautyEntrepreneurs #FaithandBusiness #PermanentMakeupBusiness #BusinessMindset #PMUArtis

// BEAUTY BIZ SECRETS FACEBOOK GROUP! 

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com | 

// Instagram @realsheilabella | Instagram @CEOglowshow 

//  YOUTUBE Channel

💖 Want to experience the magic of this community in person? Apply to join our next mastermind at www.sheilabella.com/mastermind

ESTHETICIAN CONFESSIONS AT THE IECSC IN LAS VEGAS TO HELP YOU GROW YOUR BEAUTY BUISNESS

Live from the International Congress of Esthetics & Spa (ICC) in Las Vegas, Sheila Bella takes you behind the scenes for the ultimate “beauty biz bathroom talk.” This isn’t your typical trade show recap—it’s raw, hilarious, and deeply relatable.

You’ll hear unfiltered mini-interviews with estheticians, nurses, educators, and beauty bosses who share: 💬 What trend they wish would just go away 😤 The pettiest reason they ever fired a client ✨ The beauty industry secrets more clients need to hear 💡 Their biggest lessons from building a brand and team 🔥 And what makes the aesthetics community truly special

From collagen launches to confessionals, this episode is packed with laughs, lessons, and love for this powerful industry. If you’ve ever wished you could eavesdrop on what beauty pros really talk about at conferences, this is your chance.

🎧 Press play and prepare to feel seen.

📍 Want to connect with Sheila and take your business to the next level? Apply now: www.sheilabella.com/apply

#BeautyEntrepreneurship #CEOGlowShow #BusinessGrowth #BeautyEntrepreneurs #FaithandBusiness #PermanentMakeupBusiness #BusinessMindset #PMUArtis

// BEAUTY BIZ SECRETS FACEBOOK GROUP! 

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com | 

// Instagram @realsheilabella | Instagram @CEOglowshow 

//  YOUTUBE Channel

💖 Want to experience the magic of this community in person? Apply to join our next mastermind at www.sheilabella.com/mastermind

EP. 40 – 20 New Beauty Clients in 4 Days! Here's How!

Think being great at your craft is enough to build a thriving beauty business? Think again. In this fiery kickoff to the Booked & Busy Challenge, Sheila Bella breaks down the real reason most beauty entrepreneurs struggle—and what it actually takes to start seeing consistent, high-paying clients.

You’ll learn: ✨ Why your skillset alone isn’t making you money (and what’s missing) 🛠 The 7 must-have high-income skills every beauty entrepreneur needs 📈 The full breakdown of the exact funnel Sheila uses to attract, nurture, and convert dream clients 📬 Why your email list is your most underrated moneymaker 🧠 And how to level up your marketing and sales without the burnout

This episode is your wake-up call: hustle isn’t the problem—lack of systems is. If you're tired of the paycheck-to-paycheck cycle and ready to start working smarter, this is your moment.

🎧 Hit play to access the CEO tools that actually book you clients.

🚨 Want Sheila’s team to build your funnel, branding, automation, and content for you? Apply now at www.sheilabella.com/apply

#BeautyEntrepreneurship #CEOGlowShow #BusinessGrowth #BeautyEntrepreneurs #FaithandBusiness #PermanentMakeupBusiness #BusinessMindset #PMUArtis

// BEAUTY BIZ SECRETS FACEBOOK GROUP! 

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com

// Instagram @realsheilabella | Instagram @CEOglowshow 

//  YOUTUBE Channel

💖 Want to experience the magic of this community in person? Apply to join our next mastermind at www.sheilabella.com/mastermind

Is This Even REAL? A Team with ZERO Drama?! 

Ever wonder what it's actually like working at a fully female-run business? From syncing menstrual cycles, to unforgettable moments at Korean spas—to ridiculous stories of borrowing underwear—this episode dives into the heart and hilarity of working with a team of powerhouse women that developed over years of hiring the right people and firing the wrong ones. 

Join CEO Sheila Bella along with Laura, Danielle, Misty, Tassique, and Julie as they pull back the curtain on what makes their company culture so rare, supportive, and drama-free. You'll hear about:

✨ How they built a high-performing, love-filled, no-drama team 

😂 Favorite behind-the-scenes memories from retreats and masterminds

💼 The real reason their all-female squad outperforms in business and in life

🙏 How faith, laughter, and sisterhood drive their mission forward

This is more than a business—it’s a bonded sisterhood of ambitious women lifting each other up.

🎧 Ready to laugh, cry, and feel inspired? Press play.

🔥 If you’re serious about growing your beauty business online and attracting clients who can’t wait to book with you—this episode is your blueprint.

#BeautyEntrepreneurship #CEOGlowShow #BusinessGrowth #BeautyEntrepreneurs #FaithandBusiness #PermanentMakeupBusiness #BusinessMindset #PMUArtis

// BEAUTY BIZ SECRETS FACEBOOK GROUP! 

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com | 

// Instagram @realsheilabella | Instagram @CEOglowshow 

//  YOUTUBE Channel

💖 Want to experience the magic of this community in person? Apply to join our next mastermind at www.sheilabella.com/mastermind

💡 Automation isn't optional anymore—it's the cheat code to growing a 6 or 7-figure beauty business without burnout.

In this jaw-dropping episode, I walk you through 37 of my must-have automation tools that helped me grow to $400K/month. Whether you're running a PMU studio, lash biz, med spa, or coaching empire, you’ll walk away knowing EXACTLY how to:

✨ Automate your booking, follow-ups, reviews, and payments ✨ Turn missed calls into paid appointments (automatically!) ✨ Build your course or coaching program without the tech drama ✨ Follow up with leads without chasing them ✨ Create binge-worthy content that actually converts ✨ Track your sales, ads, and leads in one beautiful dashboard ✨ Stop duct-taping 10 apps together and finally get your TIME back

🎁 Free Download: Get the complete list of tools (with links + alternatives) at SheilaBella.com/auto

🚨 BONUS: I’ll also show you how to replace over 10 different subscriptions with ONE system that does it all (and it's beginner-friendly 👏).

👇 LINKS MENTIONED:

• Grab the automation guide: SheilaBella.com/auto

• Apply for a 1:1 Bellavate demo: SheilaBella.com/apply (or DM me "DEMO")

📲 Let’s connect! DM me “AUTO” on Instagram @realsheilabella for direct access to the guide.

🔔 Don’t forget to follow this podcast, leave a 5-star review, and share this with a fellow beauty CEO who’s ready to stop working in their business and start scaling beyond it.

Are you tired of pouring your heart into content that gets zero traction? You’re not alone, and it’s NOT your fault.

In this episode of the CEO Glow Show, I’m revealing the viral hacking strategy I paid thousands to learn—but I’m giving it to YOU for FREE.

This 3-step viral formula is designed to help beauty entrepreneurs, PMU artists, lash techs, med spa owners, and event organizers reverse-engineer viral content and finally create posts that attract ideal clients, grow your following, and actually convert into revenue.

✨ Whether you’re just getting started or you're a seasoned pro, this strategy will show you how to stop guessing and start growing—without burnout, overwhelm, or wasting hours trying to “go viral.”

🎧 In this episode, you’ll learn:

• Why your content isn’t reaching the right people—and how to fix it

• The #1 mistake beauty creators make that kills engagement

• How to find viral content in your niche (and what to look for)

• What makes a hook irresistible (with examples!)

• How I turned a single reel into 250K+ views & 2300 new followers

• How to grow visibility without chasing trends

•  

🔥 If you’re serious about growing your beauty business online and attracting clients who can’t wait to book with you—this episode is your blueprint.

Hashtags:

#BeautyEntrepreneurship #CEOGlowShow #BusinessGrowth #Beauty Entrepreneurs #Faith and Business #Permanent Makeup Business #BusinessMindset #PMUArtis

// BEAUTY BIZ SECRETS FACEBOOK GROUP!  // AI Beauty school: For beauty bosses and teams

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |  // Instagram @realsheilabella | Instagram @CEOglowshow 

//  YOUTUBE Channel

Are you tired of feeling awkward or pushy when it’s time to sell your beauty services?

In this game-changing episode of the CEO Glow Show, we break down exactly how to sell high-ticket permanent makeup (PMU) services with total confidence—no sleazy sales tactics required.

Whether you’re a PMU artist, brow stylist, lash tech, or beauty entrepreneur ready to raise your prices and finally start attracting premium clients who don’t flinch at your rates, this episode is your blueprint to confident, aligned sales.

🎙️ Here’s what you’ll learn:

• Why your fear of selling is actually costing you thousands

• How to shift from “I hate selling” to “I love closing”

• The biggest mistake beauty pros make on sales calls

• What to say when clients hesitate or push back on price

• How to attract high-paying clients without being salesy

🧠 If you want to feel empowered, not awkward, when talking about your pricing, this is the episode you didn’t know you needed.

👑 Ready to glow up your income and confidence?

📩 DM “GLOW” on Instagram @realsheilabella to get coaching or apply for our sales training program.

Hashtags:

#BeautyEntrepreneurship #CEOGlowShow #BusinessGrowth #Beauty Entrepreneurs #Faith and Business #Permanent Makeup Business #BusinessMindset #PMUArtis

// BEAUTY BIZ SECRETS FACEBOOK GROUP!  // AI Beauty school: For beauty bosses and teams

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |  // Instagram @realsheilabella | Instagram @CEOglowshow 

//  YOUTUBE Channel