CEO Glow Show

What do you do when the person you love the most doesn't understand your biggest dream?

You don't need another argument. You need a better conversation.

In this episode of the CEO Glow Show, Sheila Bella reveals The Partner Pitch, a seven-stage communication framework designed to help beauty entrepreneurs and business owners gain understanding, build trust, and communicate their business vision to the people closest to them.

Sheila gets personal about her marriage, sharing how her husband, Will, went from questioning her entrepreneurial journey to becoming one of her biggest supporters.

From building her permanent makeup business out of a tiny apartment to navigating financial risks, business failures, and eventually building two multimillion-dollar businesses, Sheila learned something powerful:

Your partner might not be against your dream. They might just not understand it yet.

Sheila breaks down exactly how to approach difficult conversations about business investments, finances, time commitments, and entrepreneurship without turning every disagreement into a fight.

You'll learn why objections aren't always rejection, how to communicate your vision as a shared future, and what to say when your partner responds with:

• "It's too expensive."

• "When are you getting a real job?"

• "What about our time together?"

• "This makes me nervous."

Because the goal isn't to win an argument.

The goal is to build a future you both understand.

Whether you're a beauty entrepreneur, salon owner, permanent makeup artist, esthetician, or service provider, this episode will help you have one of the most important conversations of your entrepreneurial journey.

1. Your partner may be scared, not unsupportive. What feels like rejection may actually be fear, uncertainty, or a need for more information.

2. Stop demanding support. Start sharing the vision. Help your partner understand how your business goals can benefit your shared future.

3. Be honest about the investment. Discuss the money, time, risks, and backup plan instead of expecting blind faith.

4. Use The Partner Pitch framework. Follow seven stages to communicate your vision, address concerns, present evidence, and make a clear request.

5. Ask for partnership, not permission. Respect shared decisions while confidently taking ownership of your entrepreneurial journey.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP!

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com

What's the difference between a six-figure entrepreneur and a seven-figure entrepreneur? It's not necessarily who works harder. Sometimes, it's who learns to stop doing everything alone.

In this episode of the CEO Glow Show, Sheila Bella shares lessons from her journey in the beauty industry—from learning how to attract clients for permanent makeup services to making the investments and uncomfortable decisions that helped her grow her business.

Sheila reveals that she once passed on a $2,000 business coach after her mom encouraged her to figure things out herself. Later, she invested $20,000 in coaching—a decision she credits with helping her generate millions in business. Growing up in an immigrant family taught her to work hard and rely on herself, but building a bigger business required her to rethink what asking for help could look like.

And coaching wasn't the only leap. Sheila talks about hiring and outsourcing, taking action on ideas, and showing up authentically online—even when her content attracts negative comments.

If you're a beauty entrepreneur who feels like you have to do it all, this conversation is a reminder that working harder and growing bigger are not the same thing. The next stage of your business may require a different decision, a different kind of support, or the courage to let someone else take something off your plate.

Tune in for a candid conversation about investing in yourself, choosing mentors carefully, and making the moves that help you grow from service provider to CEO.

1. Getting clients is a skill you have to learn.

2. Not every idea will make you money. Consistency is key.

3. Be willing to be misunderstood online. Negative comments don't have to dictate your content strategy.

4. Investing in help can change your trajectory in reaching your goals.

5. Be the entrepreneur that works smarter, not harder.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP!

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

//Find Michael Razzano @MichaelRazzanoSkin on Instagram

CEO Glow Show Hosted by Sheila Bella, Founder of Pretty Rich Bosses Featuring Michael Razzano

What do you do when you finally decide to chase the life you really want… and the people closest to you don't believe you can do it?

You keep going.

In this episode of the CEO Glow Show, Sheila Bella sits down with award-winning esthetician Michael Razzano for an honest conversation about becoming the underdog, finding your purpose, perfecting your craft, and proving to yourself that your past does not have to predict your future.

Before finding esthetics, Michael admits he struggled for years to figure out what he wanted to do. He was working in retail management, unhappy with where his life was headed, and had tried multiple paths that never seemed to stick. When he eventually made the leap into esthetics and moved to Philadelphia for a new opportunity, some of his own friends literally bet that he would only last six months before moving back home.

Instead, Michael kept going.

He took opportunities. He stayed consistent on Instagram. He focused on improving his client experience. He perfected his craft. And after four years of competing in the Skin Games, his commitment ultimately led to being recognized with a major award—an emotional accomplishment he was able to celebrate with his mother and best friend.

The biggest message of this episode is for anyone who has ever felt underestimated.

Your friends may remember the old version of you.

They may remember the things you started and didn't finish.

They may have doubts because of your past.

That doesn't mean they get to decide your future.

If there is something you genuinely want to pursue, Michael's message is simple: listen to constructive feedback from people who truly care about you—but don't allow someone else's lack of belief to become your reason for giving up.

You don't need everyone to believe in you.

You need to believe enough to keep going until they can see what you saw all along.

1. Your past doesn't get to predict your future. Michael openly shares that before esthetics, he struggled to find a career that stuck. His previous track record caused people around him to doubt his next move—but this time, he committed to making it work.

2. Consistency can turn the underdog into the expert. Michael credits taking opportunities, staying consistent on Instagram, improving his client experience, and continuously perfecting his craft as major pieces of his growth.

3. Mastery requires more than taking classes, you need to stay in the game to learn from experience. Through four years of competing in the Skin Games, Michael had to apply his education, understand ingredients, create treatment plans, write case studies, and prove his knowledge—not simply consume more information.

4. The beauty industry needs less shaming and more constructive education. Michael and Sheila discuss the negativity they see online. Professionals can absolutely speak up about safety, poor practices, and important industry issues—but there's a difference between educating and publicly shaming someone simply because they do things differently.

5. You don't need your friends' permission to pursue your calling. Good friends can give honest feedback when they believe something could hurt you. But when you know you genuinely want a new career or opportunity, someone else's doubt doesn't have to determine what you do next.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP!

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

//Find Michael Razzano @MichaelRazzanoSkin on Instagram

What if being "booked and busy" isn't actually the flex you think it is?

There's a beauty entrepreneur in your industry right now with a calendar half as full as yours who could be making twice as much money. She's not necessarily more talented, luckier, or better at marketing. She may simply be doing less—on purpose.

In this episode of the CEO Glow Show, Sheila Bella challenges one of the beauty industry's favorite badges of honor: having a completely full calendar.

Because there's a BIG difference between a full calendar and a profitable calendar.

If you're squeezing clients in on your days off, accepting appointments outside your normal hours, throwing in free add-ons, discounting services, and constantly making "just this once" exceptions, you may not have a booking problem.

You may have a boundary problem.

Sheila explains how every "yes" you don't actually mean teaches clients what they can expect from you. That early appointment becomes something you offer. Your day off becomes negotiable. That free add-on becomes expected. Before you know it, your calendar is packed with exceptions that leave you exhausted without creating the income you should be earning.

But the answer isn't simply getting better at saying no.

The real CEO move is building a business that says no for you.

Your pricing can say no. Your policies can say no. Your packages can say no. Your booking system can say no. Instead of fighting every boundary battle personally, you can create a business structure that protects your time, energy, and profitability automatically.

If you're booked solid but exhausted, constantly making exceptions, and wondering why your full calendar isn't producing a full bank account, this episode is for you.

Stop being proud of busy. Start getting paid for it.

1. A full calendar is NOT a profitable calendar. Having every appointment filled doesn't mean every hour is paying you what it should. Being booked solid can actually hide serious profitability problems.

2. Every "yes" you don't mean costs you. Coming in early, squeezing someone into your day off, or throwing in a free add-on may feel like good customer service, but those little exceptions create financial and emotional leaks.

3. Every exception teaches your clients a new rule. When you repeatedly bend a boundary, clients learn that your schedule, pricing, and policies are negotiable. As Sheila says, "You didn't do a favor. You wrote a policy."

4. Saying no creates room for better clients. Every wrong-fit, discounted, draining booking occupies space that could have gone to a right-fit, full-price client. Every yes to the wrong booking can become an invisible no to the right one.

5. Build a business that says no FOR you. Successful business owners don't rely solely on willpower to enforce boundaries. Their pricing, policies, packages, and booking systems create structure so they don't have to personally negotiate every exception.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP!

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

CEO Glow Show Hosted by Sheila Bella, Founder of Pretty Rich Bosses Featuring Sally Nicole

Why are so many business owners acting allergic to one of the most powerful FREE marketing tools available?

In this episode of the CEO Glow Show, Sheila Bella sits down with Sally Nicole for a candid conversation about social media, content confidence, authenticity, and why posting online could be one of the biggest opportunities you're leaving on the table.

Sally calls content your "social capital" because it can bring you money, clients, relationships, collaborations, and opportunities—and you can start creating it without paying for advertising.

And here's the best news: your content does not have to be perfect.

Sheila shares that after years of creating highly edited, polished content, some of her simplest and most relatable posts helped drive explosive growth. In just a few months, she added approximately 200,000 followers as she leaned into more natural, low-effort content.

Sheila and Sally discuss why entrepreneurs need a healthy mix of low-, medium-, and high-effort content—and why the casual videos you almost don't post can sometimes create the strongest connection with your audience.

They also tackle one of the biggest excuses business owners make: "But I'm an introvert."

You don't need to become someone else to succeed online. Introverts can attract introverts. Extroverts can attract extroverts. The goal isn't to perform—it's to allow the right people to connect with the real you.

If you own a beauty business, personal brand, or service-based company and you're still hiding from social media because you're shy, overthinking your content, or convinced you have nothing to say, this episode is your sign to put up the phone and START TALKING.

Social media gives entrepreneurs access to an audience that previous generations would have paid thousands of dollars to reach.

So why are you acting allergic to free money?

1. Content is social capital. Your content can generate clients, income, relationships, collaborations, and opportunities. Sally emphasizes that businesses have access to this incredible marketing opportunity for free.

2. Low-effort content can outperform polished content. Stop believing every Reel needs professional lighting, makeup, editing, and a complicated strategy. Sometimes putting up your phone and talking is exactly what your audience wants.

3. Connection beats perfection. People are looking for connection and community. Relatable content allows your audience to feel like they know you, which can create a deeper relationship between your personal brand and your followers.

4. Being an introvert isn't an excuse not to create. You don't have to become loud, over-the-top, or extroverted. Your personality can attract people who relate to you. The goal is to show up as yourself instead of trying to perform as someone else.

5. If you own a business, social media is low-hanging fruit. Think about how you choose a restaurant, service provider, or business—you probably check their social media. Your customers are doing the same thing. If you're not creating content, you're making it harder for potential customers to discover and connect with your brand.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP!

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

What if "I can't afford it," "Let me think about it," or "I need to ask my husband" weren't rejections at all?

What if they were actually telling you exactly where your sales conversation went wrong?

In this episode of the CEO Glow Show, Sheila Bella, founder of Pretty Rich Bosses, delivers a powerful reframe for beauty entrepreneurs and service providers: an objection isn't rejection. It's information.

Instead of fearing objections or taking them personally, Sheila teaches you how to read them like a diagnostic report. Every objection can point to a step in the sales conversation where your potential client still needs more trust, value, clarity, certainty, or emotional investment before she feels ready to say yes.

Sheila breaks down four of the most common objections beauty business owners hear and explains what may actually be happening underneath the words. "It's too expensive" can signal that you haven't built enough value. "Let me think about it" can reveal an unresolved gap in trust, pain, belief, or clarity. "I need to ask my husband" can point to missing certainty, while "Just send me some info" may mean you haven't created enough momentum or emotional investment. The goal isn't to become better at pressuring people into buying. It's to become better at building a sales conversation where your potential client has what she needs to make a confident decision.

Once you stop treating objections like punches and start treating them like feedback, every sales conversation becomes an opportunity to improve.

If you're a beauty entrepreneur who freezes when someone says, "That's too expensive," gets discouraged after hearing "I'll think about it," or struggles to confidently ask for the sale, this episode will completely change how you approach sales.

1. An objection is information, not rejection. Stop assuming an objection means the client is walking away. Sheila explains how objections can reveal exactly where the sales conversation needs more work.

2. "It's too expensive" can be a value problem. Before immediately lowering your price, look at whether you clearly communicated the value, transformation, pain being solved, and belief in your solution before revealing the investment.

3. "Let me think about it" means something may still feel unresolved. There may be a gap in trust, understanding, pain, belief, or clarity. Instead of getting defensive, get curious about what part of the conversation was left incomplete.

4. Stop being afraid of uncomfortable sales moments. The questions you're afraid to ask, the price reveal, and asking for the commitment are often the moments that expose what your sales process needs. Avoiding them can create pleasant conversations that never convert.

5. Every objection is free sales training. Instead of letting objections destroy your confidence, use them as data. Ask yourself, "What is she actually diagnosing? Which step did I skip?" Then use that information to improve the next conversation.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP!

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

What does financial freedom really give a woman?

It's not just money. It's options.

In this powerful episode of the CEO Glow Show, Sheila Bella opens up about her journey from an eight-year-old immigrant from the Philippines whose parents sold tools at swap meets to becoming a beauty entrepreneur, marketing expert, and founder of Pretty Rich Bosses. She shares how hitting rock bottom after a divorce and losing her job ultimately pushed her toward permanent makeup and entrepreneurship, changing the trajectory of her life. But this conversation goes much deeper than building a successful beauty business.

Sheila explains why she believes women need the ability to support themselves, develop valuable skills, and know they have choices. For Sheila, financial independence isn't about competing with your spouse or proving you don't need anyone. It's about having the security to make decisions from a place of choice rather than fear or financial dependence.

She also shares the marketing strategies that helped accelerate her success, including positioning yourself as an expert before you feel completely ready, becoming comfortable with rejection, building a powerful personal brand, and investing in real human relationships.

If you're a beauty entrepreneur who wants more than a booked calendar, this episode is a reminder of what building a business can really create: confidence, choices, community, financial freedom, and a legacy of your own.

Sheila explains that financial independence is about knowing you have the skills and resources to survive and thrive on your own. Having options allows decisions in relationships and life to come from genuine choice rather than financial necessity.

Sheila shares her journey from growing up without wealth, going through divorce and unemployment, and taking a five-day permanent makeup course to building an extraordinarily successful career.

One of Sheila's early business breakthroughs came from changing how she presented herself. Instead of simply giving clients a menu of options, she confidently recommended solutions based on their needs and began positioning herself as the expert in the room.

Rejection is part of growth. Sheila encourages entrepreneurs to post, sell, collaborate, and put themselves out there enough to hear "no," because every successful entrepreneur has had to move through rejection to reach opportunity.

In a world filled with AI and polished corporate marketing, being recognizably human matters. Sheila explains why people increasingly connect with people and why entrepreneurs don't need massive followings to build trust and influence.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP!

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

What if people are seeing your content, visiting your website, and checking out your products…but they're still not buying?

The problem may not be your product. It may be that you're asking for the sale before you've built enough trust.

In this episode of the CEO Glow Show, Sheila Bella sits down with Melissa Gross, founder of Brow Theory Pro, to uncover the missing link between getting attention and actually making sales.

Melissa has spent 15 years as a brow artist and created Brow Theory Pro to give clients simple, professional brow products they can use at home while also helping beauty professionals keep more retail profits inside their studios. But as her product line grows, she faces a challenge familiar to so many beauty entrepreneurs: How do you turn cold traffic into paying customers?

Sheila breaks down why going directly from Instagram content to "BUY NOW" leaves money on the table. Instead, she maps out a value ladder that moves potential customers from content to a valuable free resource, into conversations, email and text nurturing, and ultimately into a purchase.

The lesson? You can't skip the trust process.

From creating irresistible lead magnets and capturing contact information to building automated nurture sequences and starting more conversations, Sheila shows how a few simple changes can turn the content you're already creating into an actual sales system.

If you're posting consistently but wondering why your followers aren't converting, this episode will show you what could be missing between the follow and the sale.

Because people rarely need more convincing.

They need more nurturing.

1. You can't skip the trust process. Going straight from content to asking someone to buy is often too big of a jump. Your audience needs multiple opportunities to learn from you, experience your value, and trust your expertise first.

2. Give value before asking for the sale. Sheila recommends turning Melissa's existing brow tutorial into an irresistible free resource, such as a brow mapping guide, quiz, tutorial, or "brows in under three minutes" lead magnet.

3. Stop letting website visitors disappear. A freebie allows you to capture an email address and continue the relationship instead of hoping someone remembers to return and purchase later.

4. More conversations can create more sales. Once someone becomes a lead, start a conversation manually, through your team, or with automation. Sheila emphasizes that businesses grow through conversations, not passive followers alone.

5. Nurture systems help you scale. Email and text sequences can educate prospects, showcase transformations, overcome misconceptions, explain what makes your offer different, and keep your business top of mind until they're ready to buy.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP!

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

What happens when you have an incredible product… but no predictable system to sell it?

In this episode from the Fixing a Stranger's Beauty Business in Under 20 Minutes series at LashCon, Sheila Bella sits down with Krystal, a lash artist turned inventor who created and patented a lash tile designed to help artists create faster, easier, and more consistent volume fans.

There's just one problem.

She invested thousands into creating and patenting the product, but now she needs the one thing every business needs to survive: sales.

In less than 20 minutes, Sheila breaks down the exact strategy needed to transform a great product into a profitable business. From visibility and content to ads and funnels, this episode gives beauty entrepreneurs a roadmap for turning ideas into income.

Because creating something amazing is only half the battle. Getting people to see it is the other half.

If you have a product, course, service, or business idea sitting on your heart, this episode is for you.

1. Having a great product doesn't guarantee sales. Visibility matters just as much as innovation.

2. Every business has three machines. Your visibility machine, booking machine, and product machine must work together.

3. Ads create reach. Organic creates trust. You need both to grow a sustainable brand.

4. Funnels convert attention into revenue. Free resources, emails, and text follow-ups keep your audience engaged.

5. Know your numbers. Sheila breaks down exactly how many units would need to be sold to hit a $15K monthly goal.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP!

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |

What happens when you walk away from something you've spent nearly a decade building?

For many entrepreneurs, starting over feels like failure.

For Myra, it became the beginning of her biggest breakthrough.

In this inspiring episode of the CEO Glow Show, Sheila Bella sits down with Myra, internationally recognized educator, founder of Guru Sugaring Academy, and creator of Swwon Summit, to discuss the courage it takes to rebuild after a major career pivot.

After leaving the company she'd devoted nearly ten years to, Myra found herself questioning everything. But instead of letting disappointment define her, she leaned into her experience, trusted the community she'd built, and created something even greater—a global academy with educators around the world, a thriving education platform, and her own beauty conference.

Together, Sheila and Myra talk about entrepreneurship, resilience, community, leadership, family, and why sometimes the greatest opportunities only appear after one door closes.

If you've recently experienced a setback, career change, business failure, or unexpected pivot, this conversation is the reminder you need that your next chapter may become your greatest one.

Sometimes starting over isn't the end of the story.

It's where the real story begins.

Leaving nearly a decade of work was painful, but it opened the door to opportunities Myra never imagined.

When Myra stepped out on her own, she realized just how much support and goodwill she had built over the years.

What started as serving clients evolved into mentoring educators across the globe through Guru Sugaring Academy and industry events.

Myra shares her vision of building a location-independent business through education, conferences, and scalable programs.

Her advice to entrepreneurs facing unexpected setbacks: reflect on what you've gained, trust your experience, and don't be afraid to reach out for new opportunities.

You don't need more effort—you need better strategy. Fixing one broken "machine" can completely change your business.

💖 Want to experience the magic of this community in person? Apply to join our next mastermind event at: sheilabella.com/mastermind

// BEAUTY BIZ SECRETS FACEBOOK GROUP!

// BOOKED AND BUSY CHALLENGE

// FREE BEAUTY BUSINESS AUDIT

// www.SheilaBella.com |