What if your team could double productivity—without adding a single new hire? In this episode, Diego Fernández, CEO of Port Hotels, reveals how his 11-property Spanish hotel group is scaling smarter by automating repetitive work and treating technology as an investment, not a cost.

Takeaways:

• Build for scalability, not complexity: Learn how Port Hotels is using a unified PMS ecosystem to operate 11 hotels as efficiently as one.
• Free your team from repetitive work: Discover how AI and automation are helping staff shift from manual data entry to guest-facing, value-creating roles.
• Rethink ROI on tech: Hear Diego’s simple but powerful framework for pitching new technology projects to owners—turning “costs” into high-return investments.

Port Hotels even tested service robots—not to replace staff, but to give them back time to connect with guests, showing that smart automation can enhance hospitality rather than depersonalize it.

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