CEO PSYCHE

Ep 114. How to Build a Brand on Instagram Stories ft. Brock Johnson

• Don't overthink social media stories
• Documentation over creation
• Preplanning posts with the preview app
• Find the amount of posts for most engagements
• If you frequently update your story, it will bring your bubble to the front
• You are so much more than the company you work for-People don't want connect with a shake
• You can't do all the things - dabble in a bunch and figure out which one (s) you like
• When we try to be everywhere, we effectively show up no where

Brock Johnson is a 21 - year old college student with a passion for helping other create connections and grow their brands using short form video! He is also the host of Social Media Money Makers Podcast, instructor of multiple online courses and an online entrepreneur!

As a Social Media Stories marketing coach, he's helped thousands of entrepreneurs learn to use quick video clips to connect and build their business!

He is a young entrepreneur who knows first hand is IS possible to build a booming business with limited time and money!

His mission is to help you grow your brand, and effectively market using stories!

Follow him @brock11johnson

Ep 113. How to Deal with Negative People

• You are an online entrepreneur - treat your social media like an office.
• Remove people who are going to inhibit you from being creative
• "Leave that space open for the people you want to invite in"
• Newsfeed Eradicator
• All of the information you process will have an effect on your energy
• Deciding whether or not to distance yourself from a people if they indulge in the negative
• When trying to make a shift in the relationship: First, decide what you want the relationship to look like.
• Be aware of when people make you feel out of alignment

LET'S HANG OUT!

heyjencasey.com/group

Ep 112. From Local Business to Global Brand using Social Media ft. Chocolate Johnny

• Remember that your followers are people, not just numbers.
• The visualization of a single person will help with the creation of online content
• Decide what you want and Step up
• Build the relationship
• Come from a place of gratitude
• Focus on the help you're giving to the world

Chocolate Johnny is a third-generation chocolatier and businessman. Hailing from Sydney, he was an early adopter of the online world.

During the past eight years, he has used social media to take the "Chocolate Johnny brand" global. His boutique chocolate shop in Sydney is now an international social media dominator. John is a big fan of live video, which is where the future of social media marketing is predicted to sit.

He uses platforms like Periscope, Facebook Live and Snapchat to build brand awareness while showcasing his delicious products and how they are made.

https://chocolatejohnny.com

Snapchat: Chocjohnny

Periscope: chocolatejohnny

instagram: @chocolatejohnny

Facebook: @chocolatejohnny

#chocolatejohnny

Ep 111. Is Your Business Compliant? Understanding GDPR ft. Christy Westerfeld Esq.

• What is GDPR?
• Email lists are not just numbers, but real people and their information deserves that security.
• People outside of EU will be subject to GDPR if you plan of selling to anyone in the EU
• Steps to becoming compliment with GDPR
• Goes into effect may 25th
• Methods of obtaining consent

GDPR Webinar: https://christywestcoaching.lpages.co/gdpr-training/

Legal Documents You Need: https://tinyurl.com/legalbundle Christy Westerfeld, Esq. is an attorney and legal resource for online entrepreneurs and coaches. She helps savvy, badass business women cut through the confusion and overwhelm of legal, and create an easy and affordable plan of action to legally protect their websites and businesses. Christy provides legal training, templates drafted specifically for online coaches, and is the host of "The Legal Lounge," a weekly legal Q & A show. When she isn't working, you'll find Christy chasing after her 9 month old son, binge-watching "Suits," or online shopping for sweatpants.

Ep 110. Why So Many Life and Wellness Coaches Are Broke

• Lack of specificity can hurt you
• A vague niche will not sell - figure out one problem you can solve.
• You want to sell people on what they want, not what they need.
• Knowing your worth - do not sell yourself short!
• When we don't have skin in the game, we don't show up as much

LET'S HANG OUT!

5 Day Challenge: How to use story to sell on social media without "selling"

heyjencasey.com/story

SOCIAL MEDIA TO SALES ACADEMY

http://www.socialmediatosalesacademy.com

Ep 109. Selling With Story

• Story makes you memorable
• Story increases brain activity which intensifies emotion connection with you and the reader
• Having stories that are specific allows people to relate. General emotion is not effective.
• If you teach with story, you won't come off as preachy.

LET'S HANG OUT!

5 Day Challenge: How to use story to sell on social media without "selling"

heyjencasey.com/story

SOCIAL MEDIA TO SALES ACADEMY

http://www.socialmediatosalesacademy.com

Ep 108. The Negative Side Effects of The Positive Thinking Movement ft. Alexandra Covucci

• Niching down doesn't exclude people. It just makes you better suited to serve your clients
• Don't allow other people's social media force you to not experience your emotions.
• Be aware of your story and how it affects your relationships and the conversations you have with people.
• It's a story, not a fact.
• Sometimes awareness is enough to shift it.
• If you're trying to do mindset work in a place of "fixing yourself," you've already lost the battle.

LET'S HANG OUT!

Join the FREE Facebook Group:

www.heyjencasey.com/group

SOULFUL SALES ACADEMY

www.soulfulsalesacademy.com

Ep 107. How to Host A Successful Live Event

• You never know who's watching and you never know how you're impacting
• Important grow a local following in you're interested in running a live event
• Great way to build mutual rapport
• Poll your audience who your audience want to see- survey
• What are you strong at teaching? Where are you weaker?
• Give behind the scenes foe advertising
• If you want to run your own event, go to other live events and take notes!
• Spend money where its gonna be noticed

Stacy Tuschl

As an entrepreneur, author, speaker, philanthropist and the creator of She's Building Her Empire, Stacy Tuschi helps women entrepreneurs and business owners unapologetically be themselves and create a legacy they can be proud of.

Over the last decade, she has attended a minimum of 2 events per year and this year she have 8 live events on her calendar (not including her own).

"Whether you are just starting out and looking to turn your entrepreneurial dream into a rock-solid reality OR you're a business veteran looking to UPLEVEL big time without spreading yourself too thin or losing your spark & focus, She's Building Her Empire – Live is for YOU." -Stacy Tuschi

Ep 106. Sales and Onboarding Secrets for Network Marketers

• How are you showing up and how does this attract business builders?
• How are you showing up that you are a leader and an expert?
• Find your own voice.
• Don't just copy and paste. If it doesn't sound like you, don't post it.
• How are you differentiating yourself? - If everyone is doing a "sneak peak" — do a WEBINAR!
• If you don't know anything about the person, why are you selling to them? You need to know if they program is right for them.
• Strategy and algorithms are always changing — be open to change and new ideas.
• What got you here, won't get you there

LET'S HANG OUT!

Join the FREE Facebook Group:

www.heyjencasey.com/group

SOULFUL SALES ACADEMY

www.soulfulsalesacademy.com

Ep 105. Hustle or Flow?

• Have you tied your significance to your work? Are you addicted?
• MYTH: In order to make more money, you have to work harder.
• Everyone is filtering information thru their own view of the world
• Take "hustle or flow" advice with a grain of salt and use it create what works for you

LET'S HANG OUT!

Join the FREE Facebook Group:

www.heyjencasey.com/group

SOULFUL SALES ACADEMY

www.soulfulsalesacademy.com