In this episode, I speak to Ashley Dudarenok , founder and CEO of Alarice & ChoZan , China Marketing Expert, Global Speaker | 3x Bestselling Author
(1) Alarice (alarice.com.hk) is a social media agency. they develop tailored digital marketing strategy for China and execute it — eg. do consumer research and craft China marketing strategy, manage brand’s social media communities (WeChat, RED, Weibo, Douyin), develop content, execute campaigns, work with influencers and live streamers, etc. (2) ChoZan (chozan.co) is an insights and training company. They consult, educate and provide resources for in-house marketing & e-commerce teams to be successful in China.
Ashely and I talk about:
Her background and journey to China and founding Alarice & ChoZan
What problems she is solving now and How her business model works
About the market and target clients,
Reinventing Business Models Post Pandemic (lessons form inland China and my now firm examples)
Her long-term vision for the entrepreneurial journey