Season One Episode Ten 

Guest: Jon Schram, President of The Purple Guys 

ABOUT JON 
As President of The Purple Guys, Jon is responsible for Strategic Management and the growth of the company. With over 25 years of Business and IT experience, Jon gets the business of business. Having built three successful startups, Jon knows how to leverage technology to support growth. 

You can learn more about Jon and reach out to him on LinkedIn here: 
https://www.linkedin.com/in/purpleguy/
 
ABOUT THE PURPLE GUYS 
The Purple Guys offer Stress-Free IT Support to small and mid-sized businesses in Kansas City and St. Louis. We understand how frustrating it is when your IT goes down and the "IT helpdesk" is not very helpful. We make that go away with fast and friendly IT Support, all for a predictable price.  

Learn more about The Purple Guys here: 
https://www.purpleguys.com/

Season One Episode Nine 

Guest: Támas Földi, Co-Founder & CTO of Starschema 

ABOUT TÁMAS 
Támas Földi co-founded and leads Central and Eastern Europe’s largest Big Data-focused professional services firm, Budapest-based Starschema Ltd. A renowned scale-out expert, during his 5-year-long tenure as CEO he has managed impressive revenue and staff growth from 20 people to 200. In recent years Starschema was listed in Inc. 5000 Europe's Fastest-Growing Companies and Deloitte’s “Technology Fast 50 Central Europe”, among others. Mr. Földi is also a three-time Tableau Zen Master Award winner and considered as one of the top 30 Tableau consultants worldwide. 

You can learn more about Támas and reach out to him on LinkedIn here: 
https://www.linkedin.com/in/tfoldi/
 
ABOUT STARSCHEMA 
Starschema helps fortune 500 and other leading organizations use data to make better business decisions, build smarter products, and deliver more value for their customers, employees and investors. We dig into customers’ toughest business problems, design solutions, and build the technology needed to compete and profit in a data-driven world. 

Learn more about Starschema here: 
https://starschema.com/

Season One Episode Eight 

Guest: Mark Samuel, Founder and CEO at IWON Organics 

ABOUT MARK: 
Mark is the proud dad of two, a health and fitness enthusiast, and has 17 years of start-up experience. Mark is most passionate about his kids, working out, following a balanced nutrition lifestyle, growing IWON with an exceptional team, and supporting the youth organization, Heart of a Hero.  

You can learn more about Mark and reach out to him on LinkedIn here: 
https://www.linkedin.com/in/markalansamuel/
 
ABOUT IWON ORGANICS 
IWON Organics is a health and wellness company that makes bold, flavor-infused snacks made from plant-based proteins like peas, beans and brown rice. IWON (I'm Winning on Nutrition) is focused on healthy snacking and successful, long-term eating habits based on the principles of balanced nutritional profiles, made up of healthy proteins, fats and carbohydrates. IWON's snacks can be found in over 5,000 stores nationwide, including Kroger's, Sprouts, Whole Foods (SoPac and NorCal regions), Vitamin Shoppe, GNC, Safeway, Brookshire’s, and online at iwonorganics.com, Amazon and Thrive Market. 

Learn more about IWON Organics here: 
https://iwonorganics.com/

Season One Episode Seven 

Guest: Kevin McCann, President & CEO of The Executive Strategy Group 

ABOUT KEVIN: 
Kevin has twenty-seven years of sales and management experience in the high-tech industry specializing in: 
* Sales negotiation and objection management training 
* Business development and partner program assessments 
* Business model growth assessment 
* Business Value Gap Assessment Program - Measuring perceptions of value vs. actual value 
* Sales Value Proposition Development 
* Marketing Success Assessment and Strategy Development 
* Strategic sales team training 
* Sales quota and compensation and assessment 

You can learn more about Kevin and reach out to him on LinkedIn here: 
https://www.linkedin.com/in/kevinamccann/
 
ABOUT THE EXECUTIVE STRATEGY GROUP 
The Executive Strategy Group is a management consulting firm that works with growth-directed companies seeking to increase top-line revenue. We align your company’s strategy with marketing and sales efforts to increase reach, maximize marketing ROI, shorten sales cycles and generate consistently growing revenue. 

Learn more about The Executive Strategy Group here: 
https://executivestrategygroup.com/

Season One Episode Six 

Guest: Risto Klausen, Co-CEO and Co-Founder at INZMO 

ABOUT RISTO: 
Risto Kalusen is an entrepreneur and former professional superbike champion. He has over 5 years of experience in the insurance industry and now serves as the lead of IT- and Business Development at INZMO, an award winning insurtech company. 

You can learn more about Risto and reach out to him on LinkedIn here: 
https://www.linkedin.com/in/risto-klausen-b4926a9b/
 
ABOUT INZMO 
INZMO enables you to get any personal insurance in seconds. No matter if you insure your motor-vehicles, smart devices, household, next trip or anything that is valuable to you. Not only have we created an excellent user experience, but we also help insurance companies to become more effective by reducing the costs of sales and administration and reducing the risk of insurance fraud. 

Learn more about INZMO here: 
https://inzmo.com/de/

Season One Episode Five 

Guest: Jenny Knighting, Founder & CEO at Nutcracker Agency 

ABOUT JENNY 
Jenny is an experienced business leader with a demonstrated track record in delivering significant growth across different sectors and business sizes. Strong business and marketing strategist skilled in Digital Strategy, Business Coaching, Integrated Marketing, Creative Campaigns, and Sales.  

You can learn more about Jenny and reach out to her on LinkedIn here: 
https://www.linkedin.com/in/jenny-knighting-a948501/
 
ABOUT NUTCRACKER AGENCY 
Nutcracker is an award-winning marketing agency with a unique approach to lead generation. We create connected strategies with measurability. Through content, social media, events and sales, we deliver campaigns that cut through the noise and deliver results. Our team brings together experts in each field to create marketing that connects with your customers. 

Learn more about Nutcracker here: 
https://www.nutcrackeragency.com/

Season One Episode Four 

Guest: Ian Varley, CEO Eagle Business Credit 

ABOUT IAN: 
Ian Varley is the CEO of Eagle Business Credit. Working capital funding is a way of life for him and his can-do approach when crafting a facility for his clients has kept thousands of companies in business and helped them grow. He is passionate about helping small business in America and believes that discount factoring and financing receivables is the simplest way a business can fund itself. 

You can learn more about Ian and reach out to him on LinkedIn here: 
https://www.linkedin.com/in/ianwjvarley/
 
ABOUT EAGLE BUSINESS CREDIT 
Launched in November 2013 Eagle Business Credit was founded to provide growth financing solutions for small and medium sized American businesses.  

Our team's extensive experience is employed every day to understand our clients' and prospective clients' specific funding requirements in order to provide them with the best possible financing solution. 

Learn more about Eagle Business Credit here: 
https://www.eaglebusinesscredit.com/

Season One Episode Three 

Guest: Sean Campbell, CEO of Cascade Insights 

ABOUT SEAN: 
Sean has been mentoring and educating business professionals for over 20 years. Whether it's the Fortune 50, unique startups, business school students, or the team at Cascade, he has greatly enjoyed any opportunity to train, educate, or mentor. 

You can learn more about Sean and reach out to him on LinkedIn here: 
https://www.linkedin.com/in/seancampbell/
 
ABOUT CASCADE INSIGHTS 
With custom market research and marketing services, Cascade Insights helps companies seize opportunities in the B2B technology sector. Cascade works with everyone from enterprise tech stalwarts to up-and-comers in fields such as FinTech, MarTech, Health Tech, and more. 

Learn more about Cascade Insights here: 
https://www.cascadeinsights.com

Season One Episode Two 

Guest: Ken Grohe, President and CRO at Weka 

ABOUT KEN: 
Ken is an experienced President & Chief Revenue Officer with a demonstrated history of Execution in the Productivity, Security, & Storage SaaS industries. 

You can learn more about Ken and reach out to him on LinkedIn here: 
https://www.linkedin.com/in/leveragegtm/
 
ABOUT WEKA: 
Weka uses a modern storage architecture to solve today’s biggest data-intensive problems. 

Learn more about Weka here: 
https://www.weka.io/

Hi, I’m David Masover, Host and Creator of this CEO Sales Insights podcast - welcome! 

Like most people, I could go on for hours talking about myself, but that’s not why you’re here, right? If I’m wrong, you can learn more about me at my web site where I talk about my sales consulting business - here is the link - https://davidmasover.com/ - or on LinkedIn where I post regularly about sales and sales leadership issues - here is the link to my profile there   https://www.linkedin.com/in/masover/
 
OK, so now that we got that out of the way, let me tell you about this podcast. 
 
It’s a funny thing in the sales world - there is no shortage of opinions about sales in all kinds of places online and elsewhere, right? 

Obviously, the gurus, authors, coaches, & consultants (like me) all have plenty to say... 

...and so do the reps, directors, VPs, & CROs. 

But you know who we don’t hear from much when it comes to sales questions? 

The boss. 

CEOs. 

Funny enough - in spite of all of these opinions, it’s often the CEO who approves a companies sales strategy, tech purchase, consulting gig, or training program - and yet, we just don’t hear much from them. 

So guess what - I created this podcast to change that! 

Welcome to - the CEO Sales Insights podcast! 

Every other month or so, I’ll drop a season in which a handful of CEOs of B2B selling companies will answer a single question with a short answer. 

Think season binging in less than 60 minutes, and a variety of top-of-the-org-chart answers to sales questions that affect the entire organization. 

Here in this first season, I ask nine diverse and seasoned executives about the one piece of advice they would offer another CEO who wanted to start turning sales around. 

In future seasons, I’ll ask about hiring, training, and more. 

Got an idea for a great question to build a season around? Drop me a line at [email protected]. 

Want to be a guest or know someone who would be? Please let me know. 

Got some feedback about the podcast? I’d love to hear it. 

I hope you enjoy this - and tell your friends. We don’t hear enough from the top of the org chart about sales - let’s change that! 

...and once again, Welcome to the CEO Sales Insights podcast! 

-David