Certified Personal Trainer Podcast

In this weeks episode of the Certified Personal Trainer Podcast, discover the strategies that turn objections into opportunities as our host, Eddie Lester, shares firsthand experiences dealing with common sales hurdles. From addressing budget concerns to countering skepticism about results, Eddie provides actionable tips that will transform your approach to selling personal training services.

Tune in to learn the psychology behind client objections and how to tailor your pitch to address their unique needs and goals. Eddie shares personal success stories, providing inspiration and practical advice for both aspiring and established personal trainers looking to elevate their sales game.

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This week on the Certified Personal Trainer Podcast we discuss "The Four Core Marketing Channels for a Lifetime Career as a Personal Trainer." In this episode, we delve into the essential pillars that can shape a successful and enduring career in personal training. Host Eddie Lester guides you through the nuances of face-to-face marketing, exploring the power of personal connections and building a local client base. Discover the untapped potential of email marketing, as we unravel strategies to engage and retain clients effectively.

Join us as we demystify the world of Search Engine Optimization (SEO) for personal trainers. Learn how to enhance your online visibility, attract potential clients, and establish credibility in a digital landscape. Lastly, we explore the art of Content Marketing, offering practical tips on creating valuable, shareable content to position yourself as an authority in the fitness industry. Tune in for an episode packed with actionable insights that will set the stage for a thriving, lifelong career in personal training.

Show Links:
Join the Personal Trainer Mentorship for $6

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Show Links:
$6 Personal Trainer Sales Mentorship
Program Design Templates
Certified Online Personal Trainer Certification
Health Coach Certification
Business and Sales CEU Course
Fitness Nutrition Specialist Certification

In our latest episode, host Eddie Lester, unveils the 15 pivotal tasks that will shape the success of your personal training business for the new years rush. 

• Delve into the nuances of early marketing mastery, learning how to create captivating campaigns across diverse platforms. 
• Explore the art of website optimization, ensuring a seamless and visually appealing experience for potential clients. 
• Navigate the complexities of crafting compelling New Year packages, expanding your schedule strategically, and implementing group training sessions to efficiently cater to increased demand. 

From streamlined onboarding to retention strategy execution, this episode is your comprehensive guide to navigating the fitness business landscape and ensuring a thriving year ahead. 

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Selling is without a doubt one of the hardest tasks for many personal trainers. Most certification programs don’t include sales and marketing training as part of the curriculum.

In this episode, let's take a closer look at some of the strategies that you can apply to sell personal training sessions. Whether a beginner or a seasoned personal trainer, these strategies will help you improve your engagement, increase your sales and acquire more clients.


Show Notes:

Business and Sales CEU Course: https://www.fitnessmentors.com/business-and-sales-ceu-course/

Join our Discord Community. Surround yourself with 800+ other ambitious trainers within the community. This is your new home for quick fitness and business answers, networking with other trainers, and even daily tips to keep you a step ahead of your competition: https://discord.gg/CTXxHAM843

Interested in Personal Training Mentorship from FM Coaches? Launch your career as an independent personal trainer and get personalized guidance around pricing, marketing, service offerings, and everything else that goes into running a business: https://www.fitnessmentors.com/personal-trainer-mentorship/

Want to stay up to date? Join the FM Modern Personal Trainer Newsletter for business tips and updates weekly on everything Fitness Mentors: https://bit.ly/modernPT 

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Personal trainers offer a lot more than just physical training; understanding nutrition advice and educating both yourself and your clients on this topic can be crucial to everyone's success.

Nutrition education allows trainers to educate and advise clients with calorie management, water intake, healthy lifestyle choices etc.

In this episode, dive deep into the world of nutrition, and gain a sneak peek into our Fitness Mentors Certified Nutrition Specialist Certification!

Show Notes:

Nutrition Specialist CEU Course: https://www.fitnessmentors.com/certified-nutrition-specialist-certification/   

Join our Discord Community. Surround yourself with 800+ other ambitious trainers within the community. This is your new home for quick fitness and business answers, networking with other trainers, and even daily tips to keep you a step ahead of your competition: https://discord.gg/CTXxHAM843

Interested in Personal Training Mentorship from FM Coaches? Launch your career as an independent personal trainer and get personalized guidance around pricing, marketing, service offerings, and everything else that goes into running a business: https://www.fitnessmentors.com/personal-trainer-mentorship/

Want to stay up to date? Join the FM Modern Personal Trainer Newsletter for business tips and updates weekly on everything Fitness Mentors: https://bit.ly/modernPT 

Support the show

Clients commonly struggle from some form of imbalance, musculoskeletal condition, or previous injury that inhibits their success inside and outside of the gym. Corrective exercise can enable personal trainers to assist clients to both feel and function better so they can continue or return to regular exercise without limitations.

In this episode, the FM team will dive into successful strategies that help you and your clients feel comfortable applying corrective movement to client programs.

Show Notes:

Join our Discord Community. Surround yourself with 800+ other ambitious trainers within the community. This is your new home for quick fitness and business answers, networking with other trainers, and even daily tips to keep you a step ahead of your competition: https://discord.gg/CTXxHAM843

Interested in Personal Training Mentorship from FM Coaches? Launch your career as an independent personal trainer and get personalized guidance around pricing, marketing, service offerings, and everything else that goes into running a business: https://www.fitnessmentors.com/personal-trainer-mentorship/

Want to stay up to date? Join the FM Modern Personal Trainer Newsletter for business tips and updates weekly on everything Fitness Mentors: https://bit.ly/modernPT 

Support the show

To help generate the most useful results and get the most out of your sales processes, it's crucial to follow up. If you don't, you're losing potential clients.

In this episode we will illustrate the importance of the follow up and will highlight effective tools and tips to have successful follow ups. Consistency and perseverance are the backbones of any sales strategy, and we can ensure success when we focus on staying in close contact with potential and current clients.

Show Notes:

Join our Discord Community. Surround yourself with 800+ other ambitious trainers within the community. This is your new home for quick fitness and business answers, networking with other trainers, and even daily tips to keep you a step ahead of your competition: https://discord.gg/CTXxHAM843

Interested in Personal Training Mentorship from FM Coaches? Launch your career as an independent personal trainer and get personalized guidance around pricing, marketing, service offerings, and everything else that goes into running a business: https://www.fitnessmentors.com/personal-trainer-mentorship/

Want to stay up to date? Join the FM Modern Personal Trainer Newsletter for business tips and updates weekly on everything Fitness Mentors: https://bit.ly/modernPT 

Support the show

The fitness industry is unique in many ways, but one commonality it holds with other industries is that those who know how to prioritize, manage, and utilize their time effectively will be the ones who find long-term success (and avoid burnout).

In this episode, you’ll learn from our team of trainer’s as they share their best systems, tools, and tactics for managing their time and productivity, and avoiding overwhelm in their day-to-day lives.

Show Notes:

Join our Discord Community. Surround yourself with 800+ other ambitious trainers within the community. This is your new home for quick fitness and business answers, networking with other trainers, and even daily tips to keep you a step ahead of your competition: https://discord.gg/CTXxHAM843

Interested in Personal Training Mentorship from FM Coaches? Launch your career as an independent personal trainer and get personalized guidance around pricing, marketing, service offerings, and everything else that goes into running a business: https://www.fitnessmentors.com/personal-trainer-mentorship/

Want to stay up to date? Join the FM Modern Personal Trainer Newsletter for business tips and updates weekly on everything Fitness Mentors: https://bit.ly/modernPT 

Support the show

When it comes down to selling your training, as with different programs and exercises, there is no straight line or perfect system to achieve your end goal. Defining the selling process can be just as difficult as the act of selling.

There are hundreds of selling strategies. Within the fitness industry, the product being sold helps determine the type of selling techniques that are used. The sales path you choose depends on your perceived ideals of what it is you are selling, and who you are as a person, and fitness professional.

In this episode, we're going to help you define your 'Selling Personality' which will become the foundation of your sales approach.

Show Notes:

Join our Discord Community. Surround yourself with 800+ other ambitious trainers within the community. This is your new home for quick fitness and business answers, networking with other trainers, and even daily tips to keep you a step ahead of your competition: https://discord.gg/CTXxHAM843

Interested in Personal Training Mentorship from FM Coaches? Launch your career as an independent personal trainer and get personalized guidance around pricing, marketing, service offerings, and everything else that goes into running a business: https://www.fitnessmentors.com/personal-trainer-mentorship/

Want to stay up to date? Join the FM Modern Personal Trainer Newsletter for business tips and updates weekly on everything Fitness Mentors: https://bit.ly/modernPT 

Support the show

Knowing when and how to assess your clients effectively is an important part of a well-rounded  training program. Not only does it give you valuable information about how to program for your client and their starting points, but it's how you track and communicate your client's progress.

In this episode, we're going to explore how you should be assessing your clients before and during their training, and how to alter your approach based on your client's goals.

Show Notes:

Join our Discord Community. Surround yourself with 800+ other ambitious trainers within the community. This is your new home for quick fitness and business answers, networking with other trainers, and even daily tips to keep you a step ahead of your competition: https://discord.gg/CTXxHAM843

Interested in Personal Training Mentorship from FM Coaches? Launch your career as an independent personal trainer and get personalized guidance around pricing, marketing, service offerings, and everything else that goes into running a business: https://www.fitnessmentors.com/personal-trainer-mentorship/

Want to stay up to date? Join the FM Modern Personal Trainer Newsletter for business tips and updates weekly on everything Fitness Mentors: https://bit.ly/modernPT 

Support the show