Certified Personal Trainer Podcast

There's no question that social media is an effective tool to build meaningful connections, provide value for those you can help, and allow potential clients to know, like, and trust you as a person and as a personal trainer.

But we know much of the active advice and community around "social media marketing" ends up turning off the average person from taking advantage of its benefits, and it doesn't need to be so complicated.

In this episode, we’ll teach you how to develop a social media marketing approach that is authentic, effective, and enjoyable to put into practice.

Show Notes:

Join our Discord Community. Surround yourself with 800+ other ambitious trainers within the community. This is your new home for quick fitness and business answers, networking with other trainers, and even daily tips to keep you a step ahead of your competition: https://discord.gg/CTXxHAM843

Interested in Personal Training Mentorship from FM Coaches? Launch your career as an independent personal trainer and get personalized guidance around pricing, marketing, service offerings, and everything else that goes into running a business: https://www.fitnessmentors.com/personal-trainer-mentorship/

Want to stay up to date? Join the FM Modern Personal Trainer Newsletter for business tips and updates weekly on everything Fitness Mentors: https://bit.ly/modernPT 

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When we analyze what differentiates good trainers from great ones, understanding and embodying this idea stands out as one: The experience you provide your existing clients is your most impactful marketing campaign.

If you're constantly relying on new people coming in to sustain your clientele, building a long term training practice is going to be challenging.

In today's episode we'll explore our team's most effective strategies for creating a great experience for your clients not just to keep them around, but to build a business fueled by word of mouth.

Show Notes:

Join our Discord Community. Surround yourself with 800+ other ambitious trainers within the community. This is your new home for quick fitness and business answers, networking with other trainers, and even daily tips to keep you a step ahead of your competition: https://discord.gg/CTXxHAM843

Interested in Personal Training Mentorship from FM Coaches? Launch your career as an independent personal trainer and get personalized guidance around pricing, marketing, service offerings, and everything else that goes into running a business: https://www.fitnessmentors.com/personal-trainer-mentorship/

Support the show

Selling yourself and your training services can be tricky as a personal trainer because, well, you probably didn't get into the field because you love sales; you got in because you love fitness and helping others achieve their goals.

But, in order for us to continue doing that, we need to have a basic understanding of sales, and how to effectively sell ourselves. We don't need to be sales experts, but we greatly benefit when we're experts in how our own services help people achieve their goals, and know how to convey that to potential clients.

In this episode, we're going to give you the fundamentals of selling your training, and tactics you can utilize both in-person and online.

Show Notes:

Join our Discord Community. Surround yourself with 800+ other ambitious trainers within the community. This is your new home for quick fitness and business answers, networking with other trainers, and even daily tips to keep you a step ahead of your competition: https://discord.gg/CTXxHAM843

Interested in Personal Training Mentorship from FM Coaches? Launch your career as an independent personal trainer and get personalized guidance around pricing, marketing, service offerings, and everything else that goes into running a business: https://www.fitnessmentors.com/personal-trainer-mentorship/

Support the show

What is online personal training exactly and in what ways can you create a consistent income online? While it's helpful to look at what other coaches are doing, entrepreneurship should be an independent line of thought specific to you and your business.

In this podcast episode you'll learn from Eddie and Alex what is online personal training, what is entrepreneurship, additional services and revenue streams, and why you should take your business online.


Show Notes:

Join our Discord Community. Surround yourself with 800+ other ambitious trainers within the community. This is your new home for quick fitness and business answers, networking with other trainers, and even daily tips to keep you a step ahead of your competition: https://discord.gg/CTXxHAM843

Interested in Personal Training Mentorship from FM Coaches? Launch your career as an independent personal trainer and get personalized guidance around pricing, marketing, service offerings, and everything else that goes into running a business: https://www.fitnessmentors.com/personal-trainer-mentorship/

Support the show

Pricing your services appropriately is a pillar to sustaining a business, establishing your positioning, and consistently delivering value to clients. While it's helpful to understand the price of your competitors, determining an appropriate price for your services should be an independent line of thought specific to you and your business.

In this podcast episode you'll learn what factors should dictate your pricing, and the guiding principles to price and package different service offerings, and how to recognize your own worth as a trainer.

Show Notes:

Join our Discord Community. Surround yourself with 800+ other ambitious trainers within the community. This is your new home for quick fitness and business answers, networking with other trainers, and even daily tips to keep you a step ahead of your competition: https://discord.gg/CTXxHAM843 

Interested in Personal Training Mentorship from FM Coaches? Launch your career as an independent personal trainer and get personalized guidance around pricing, marketing, service offerings, and everything else that goes into running a business: https://www.fitnessmentors.com/personal-trainer-mentorship/

Support the show

Stress is unavoidable in any professional life, but consistent stress, overwhelm, and eventual burnout IS something we can avoided as personal trainers.

Join our panel of veteran trainers and coaches in this live webinar where we'll explore common causes of burnout and show you how to build a personal training career that's sustainable for you, minus the burnout.

Show Notes:

Join our Discord Community. Surround yourself with 800+ other ambitious trainers within the community. This is your new home for quick fitness and business answers, networking with other trainers, and even daily tips to keep you a step ahead of your competition: https://discord.gg/CTXxHAM843 

Support the show

The value of niching down is a widely-debated topic in the fitness industry, and rightfully so; it has certain tradeoffs that make it beneficial for some trainers and businesses, and potentially less so for others.

Join our panel of veteran trainers and coaches in this live podcast where we'll explore both the tradeoffs of niching down, and how to do it for yourself if you decide it's best for you.

Show Notes:

Join our Discord Community. Surround yourself with 800+ other ambitious trainers within the community. This is your new home for quick fitness and business answers, networking with other trainers, and even daily tips to keep you a step ahead of your competition: https://discord.gg/CTXxHAM843 

Support the show

In this first episode of this two part podcast, we're going to dive deep into strength.

In today’s episode we're going to explore:

— Nutrition for strength
— Psychology for strength
— Listeners questions


We are privileged to be joined by Tim Henriques who has been working full time in the Health and Fitness industry for 20 years. He started out managing gyms and community recreation centers but discovered he was missing that vital one on one connection that comes with personal training. He switched over to personal training and has never looked back. In 2001 he helped establish the National Personal Training Institute’s flagship school in Vienna, VA. Since that time he has personally taken over 1000 students through NPTI’s comprehensive 600 hour personal training program.

Initially a poor athlete, Tim discovered fitness early in high school and then his athletic career bloomed. He went on to become the Health and PE student of the Year in his high school and in college he competed for the National Championship in powerlifting, making it as far as the Final Four. He continued competing after college, pushing himself against the best in armwrestling, strongman, and powerlifting competitions. He is proud to say that during his twenty years of athletic competitions he never once used any performance enhancing substances.

Aside from fitness and family, one of Tim’s passions is writing. He has written 3 highly acclaimed books as well as numerous articles for such sites as psychologytoday.com, strengthandconditioningresearch.com, t-nation.com,  Arnold.com, thePTDC.com, allaboutpowerlifting.com, and many more.


Show Notes:

Tim’s Published Books: 
NPTI’s Fundamentals of Fitness and Personal Training – Human Kinetics
All About Powerlifting – Mythos Publishing
All About Program Design – Mythos Publishing

Join our Discord Community. Surround yourself with 400+ other ambitious trainers within the community. This is your new home for quick fitness and business answers, networking with other trainers, and even daily tips to keep you a step ahead of your competition: https://discord.gg/CTXxHAM843 

Support the show

In this first episode of this two part podcast, we're going to dive deep into strength.

In today’s episode we're going to explore:

— What is strength?
— The strength hierarchy
— Key principles when programming for strength 


We are privileged to be joined by Tim Henriques who has been working full time in the Health and Fitness industry for 20 years. He started out managing gyms and community recreation centers but discovered he was missing that vital one on one connection that comes with personal training. He switched over to personal training and has never looked back. In 2001 he helped establish the National Personal Training Institute’s flagship school in Vienna, VA. Since that time he has personally taken over 1000 students through NPTI’s comprehensive 600 hour personal training program.

Initially a poor athlete, Tim discovered fitness early in high school and then his athletic career bloomed. He went on to become the Health and PE student of the Year in his high school and in college he competed for the National Championship in powerlifting, making it as far as the Final Four. He continued competing after college, pushing himself against the best in armwrestling, strongman, and powerlifting competitions. He is proud to say that during his twenty years of athletic competitions he never once used any performance enhancing substances.

Aside from fitness and family, one of Tim’s passions is writing. He has written 3 highly acclaimed books as well as numerous articles for such sites as psychologytoday.com, strengthandconditioningresearch.com, t-nation.com,  Arnold.com, thePTDC.com, allaboutpowerlifting.com, and many more.


Show Notes:

Tim’s Published Books: 
NPTI’s Fundamentals of Fitness and Personal Training – Human Kinetics
All About Powerlifting – Mythos Publishing
All About Program Design – Mythos Publishing

Join our Discord Community. Surround yourself with 400+ other ambitious trainers within the community. This is your new home for quick fitness and business answers, networking with other trainers, and even daily tips to keep you a step ahead of your competition: https://discord.gg/CTXxHAM843 

Support the show

In this second episode of our 'Dissection' series, we're continuing our deep dice into the squat.

In this part we're going to explore:

— Squat variations
— How to work the movement into a client’s program safely, and how to
know if it's even worth prescribing
— As well as some audience questions for Dr. Waterbury and the FM Team

We're privileged to be joined by Dr. Chad Waterbury. Dr. Waterbury graduated from the nation’s top-ranked Doctor of Physical Therapy (DPT) program at the University of Southern California, where he currently teaches in the Biokinesiology and Physical Therapy graduate program. He is also a neurophysiologist and author whose unique training methods are used by a wide range of athletes and fitness enthusiasts from all walks of life.

Chad is creator of the Corrective Exercise Specialist certification course for the International Sports Science Association (ISSA), as well as author of Huge in a Hurry by Rodale publishing and Elite Physique by Human Kinetics. He has lectured for the National Strength and Conditioning Association (NSCA) and Perform Better and gives personal seminars on a limited basis. Chad currently resides in Santa Monica, CA.

Show Notes:

Dr. Waterbury’s most recent release: Elite physique
https://amzn.to/3PCEC28

Join our Discord Community. Surround yourself with 400+ other ambitious trainers within the community. This is your new home for quick fitness and business answers, networking with other trainers, and even daily tips to keep you a step ahead of your competition: https://discord.gg/CTXxHAM843 

Support the show