M&A Science

Challenges of Go-To-Market Integration

08.04.2022 - By Kison PatelPlay

Download our free app to listen on your phone

Download on the App StoreGet it on Google Play

Massimo Malizia, Director of Corporate Development Integration at Cisco Systems More often than not, M&A; involves go-to-market integration. After all, companies are bought to achieve revenue synergies in new markets. Getting the GTM integration just right should be a top priority.  In this episode of the M&A; Science Podcast, Massimo Malizia, Director of Corporate Development Integration at Cisco Systems, talks about the challenges of go-to-market integration and how to make it more successful. Liked today's episode? Unlock over 50 courses taught by top-tier M&A; practitioners by joining the M&A; Science Academy. Use code “podcast” on the sign-up page for a 20% discount, available on either monthly or annual plans. https://www.mascience.com/academy Want to learn about upcoming interviews, events, and industry trends? Sign up for our weekly newsletter. https://www.mascience.com/newsletter-signup  If you’re a head of corporate development and looking to build up a world-class M&A; team, reach out to me at [email protected]. This episode is sponsored by FirmRoom, the fastest virtual data room used to get deals done. Leave the pay-per-page world behind by going to https://firmroom.com/

More episodes from M&A Science