Challenging the norm: His and Hers look at life and business

In this episode of Challenging the Norm, Lindsey takes the lead as she and Paul dive into the heart of business: sales. Lindsey kicks things off bluntly: “If we don’t sell, we don’t have a business.” Paul adds, “If you have a business, you are a salesperson.”

Even with a website that sells, the owner still needs to actively talk about their business.

Before diving deeper, they tackle common phrases like “I don’t like selling” and why so many business owners avoid it.

Here’s what you can expect from this episode:

✅ Why women sometimes find selling harder — and how to overcome it.

✅ The importance and benefits of a solid sales process.

✅ How a CRM can boost conversions and make selling easier.

✅ The emotional side of sales and the hidden dangers of discounting.

✅ Why strong offers give you confidence in selling.

✅ How women thrive in sales once they find their confidence.

Paul and Lindsey share practical examples of adding value to your offers, and Paul emphasises — more than once — why sticking to the process is key.

Lindsey also reflects on gender bias in business and their shared vision for a more equitable world.

➡️ Enjoyed this episode? Subscribe, leave a review, or drop us a message — we’d love to hear what resonated with you.

CONNECT WITH US:

Paul Snell uses neuroscience to help business leaders unlock success through a people-first lens.

https://www.dnaneuroanalytics.com/

https://www.linkedin.com/in/paulksnell/

Lindsey Burden empowers business owners to shape a business that works for them — sustainably, confidently, and on their terms.

https://lindseyburden.com/

https://www.linkedin.com/in/lindsey-burden/

ABOUT THE PODCAST

Challenging the Norm: His and Hers Look at Life and Business is for solopreneurs, entrepreneurs, and business owners who want to grow a successful business without burnout or blindly following the latest trend.

If you’re overwhelmed by information overload, losing sight of your priorities, or stuck on the hamster wheel of “do more,” this show is for you.

With 50+ years of combined experience, Lindsey Burden and Paul Snell bring real talk, practical insight, and thoughtful challenge — helping you cut through the noise and build a business that truly works for you.

Business doesn’t have to be louder, faster, or harder to be successful.

______________________________

#ChallengingTheNorm #BusinessMindset #EntrepreneurLife #SustainableSuccess

#BusinessGrowth #LeadershipMindset #SuccessOnYourTerms #RealBusinessTalk

#WorkLifeBalance #BusinessAndLife #SalesStrategy #SellingWithConfidence

#BusinessGrowth #SalesSuccess #EntrepreneurMindset

In the last episode, Paul and Lindsey explored the heart of your business — your pipeline.

Now, they take the natural next step: sales.

After all, a pipeline only matters if it converts.

In this episode, they tackle analysis paralysis—the invisible gap that keeps many business owners from taking action and having those crucial sales conversations.

Here’s what you can expect from this episode:

✅ Why it’s easy to get lost in research.

✅ How “steps to something” can actually be avoidance.

✅ The difference between distraction and avoidance.

✅ Why doing nothing is still a decision — and the danger of self-negotiation.

✅ The importance of having the right people around you.

✅ Why you must never remove yourself as the best option.

✅ The power of small actions and the impact on your business.

Lindsey and Paul also share practical questions to help you stop chasing the next

new thing or trend. And yes — they get passionate about the actions that put money in the bank today versus tomorrow.

➡️ Enjoyed this episode? Subscribe, leave a review, or send us a message — we’d love to hear what landed for you.

CONNECT WITH US:

Paul: Uses the latest in neuroscience to help business leaders unlock success

through a people-first lens. https://www.dnaneuroanalytics.com/

Paul - https://www.linkedin.com/in/paulksnell/

Lindsey: Helps ambitious entrepreneurs create financial abundance and a time-rich lifestyle without sacrificing their joy.

https://lindseyburden.com/

Lindsey - https://www.linkedin.com/in/lindsey-burden/

ABOUT THE PODCAST

Challenging the Norm: His and Hers Look at Life and Business is the podcast for solopreneurs, entrepreneurs, and business owners who want to grow a successful business without burning out or blindly following the latest trend.

If you’re overwhelmed by information overload, losing sight of your priorities, or feeling stuck on the hamster wheel of “do more,” this show is for you.

With over 50 years (and some) of combined experience, Lindsey and Paul bring real talk, practical wisdom, and thoughtful challenge — helping you cut through the noise, make better decisions, and build a business that truly works for you.

Business doesn’t have to be louder, faster, or harder to be successful.

______________________________

#BusinessMindset #EntrepreneurLife #ChallengingTheNorm #BusinessGrowth

#BusinessCoaching #SuccessOnYourTerms #SustainableSuccess

#BusinessAndLife #WorkLifeBalance #RealBusinessTalk #LeadershipMindset

#GoalSetting #ConsistencyInBusiness #BusinessPipelines #SalesPipelines

#Pipelines

Do a Google search, and you will most likely come up with a definition similar to the one below.

“A pipeline shows you who you’re talking to, where they’re up to, and what’s likely to turn into a sale. It helps you keep track of conversations, opportunities, and sales.”

Sounds simple, but every business is different, and that is where some of the challenges arise because there is no one-size-fits-all.

In this episode, Paul and Lindsey go all in practical with a conversation about pipelines in business, what they are and aren’t, and how people see pipelines. They

explore the challenges, tools and what a pipeline is to them.

Here’s what you can expect from this episode.:

✅ What a pipeline is and isn’t.

✅ Why pipelines don’t get the attention they deserve

✅ The different ways people can enter your pipeline

✅ Lindsey describes her pipeline, how it focuses on building a relationship

✅ The difference between pipelines and funnels

✅ They get to the heart of what a pipeline is.

This is an episode not to be missed. It is a journey of exploration, packed with ideas and tips, and no matter your business type, will have you thinking about your pipeline differently.

➡️ Enjoyed this episode? Subscribe, leave a review or comment, or drop us a message — we’d love to hear what landed for you.

CONNECT WITH US:

Paul: Uses the latest in neuroscience to help business leaders unlock success through a people-first lens. https://www.dnaneuroanalytics.com/

Paul - https://www.linkedin.com/in/paulksnell/

Lindsey: Helps ambitious entrepreneurs create financial abundance and a time-rich lifestyle without sacrificing their joy.

https://lindseyburden.com/

Lindsey - https://www.linkedin.com/in/lindsey-burden/

ABOUT THE PODCAST

Challenging the Norm: His and Hers Look at Life and Business is the podcast for solopreneurs, entrepreneurs, and business owners who want to grow a successful business without burning out or blindly following the latest trend.

If you’re overwhelmed by information overload, losing sight of your priorities, or feeling stuck on the hamster wheel of “do more,” this show is for you.

With over 50 years (and some) of combined experience, Lindsey and Paul bring real talk, practical wisdom, and thoughtful challenge — helping you cut through the noise, make better decisions, and build a business that truly works for you.

Business doesn’t have to be louder, faster, or harder to be successful.

______________________________

#BusinessMindset #EntrepreneurLife #ChallengingTheNorm #BusinessGrowth

#BusinessCoaching #SuccessOnYourTerms #SustainableSuccess

#BusinessAndLife #WorkLifeBalance #RealBusinessTalk #LeadershipMindset

#GoalSetting #ConsistencyInBusiness #BusinessPipelines #SalesPipelines

#Pipelines

In this episode, Paul and Lindsey set the tone for the year ahead, with reminders for business and life, but most importantly, wherever you are in your journey, it's okay.

Paul talks about the cultural fixation we have on New Years Day and the pressure placed on that date because it marks the start of a new year. They explore why so

often ‘resolutions’ focus on health and why Lindsey has eaten her weight in cheese over the Christmas holidays.

Lindsey and Paul hope this episode sets the stage for the year ahead, providing insights

and tips to help you move forward in business and life.

Here’s what you can expect from this episode:

✅ You get to choose where your new beginning is in business and life.

✅ Importance of mindset, and how to protect it, no surprise there!

✅ How to break down big goals, and yes, we are back to the first step

✅ Sacrifice and what you are willing to sacrifice in business and life.

✅ Consistency ... what that means and how to maintain it.

Toward the end, Lindsey gets animated about going again, exploring with curiosity, being okay with something not working out, and a potential client saying now. Seeing life as the game that it is and finding your way of playing it.

If you enjoy these honest conversations and want more real business talk and the occasional giggle, subscribe, comment, and share with fellow entrepreneurs navigating the noise.

You can also find Challenge the Norm on Spotify and Apple.

________________

CONNECT WITH US:

Paul: Uses the latest in neuroscience to help business leaders unlock success through a people-first lens. https://www.dnaneuroanalytics.com/

Paul - https://www.linkedin.com/in/paulksnell/

Lindsey: Helps ambitious entrepreneurs create financial abundance and a time-rich lifestyle without sacrificing their joy. https://lindseyburden.com/

Lindsey - https://www.linkedin.com/in/lindsey-burden/

ABOUT THE PODCAST

We cut through the noise, so you don’t have to.

His and hers, yin and yang, Lindsey and Paul bring over 50 years of combined experience in business and life. We’ve read the books, made the mistakes, celebrated the wins, and learned the lessons you don’t always see in the glossy “success” stories.

On Challenging the Norm: His and Hers Look at Life and Business, we tackle the topics that matter, question the latest trends, and share honest, practical insights — all with a touch of humour.

Whether you’re building a business, chasing clarity, or just trying to make sense of it all, we’re here to help you cut through the noise, make better decisions, and create a life and business that works for you.

______________________________

#BusinessMindset #EntrepreneurLife #ChallengingTheNorm #BusinessGrowth

#BusinessCoaching #SuccessOnYourTerms #SustainableSuccess

#BusinessAndLife #WorkLifeBalance #RealBusinessTalk #LeadershipMindset

#GoalSetting #ConsistencyInBusiness

In this episode, Paul shares some stats because he has been and is the ‘stat-man’ of this podcast.

And while Challenging The Norm is a passion project, Lindsey and Paul are doing it because they want to; there is much to celebrate, including a 30% increase infollowers.

After Paul shares his stats, Lindsey takes a moment to recognise the ‘success of the podcast’, touching on what success is and isn’t, and in their case, it is still having fun and still not being scripted! In doing this, she discovers that Paul is no longer learning to play Jazz on the piano!

So, what can you expect in this episode?

Well, Lindsey and Paul share their insights on the year, plus lots more, including:

✅ Why we shall never be scripted.

✅ How Cheesecakes might show Paul using social media!

✅ Lindsey shares an insight into her successful year and why this is happening...

✅ and a secret or two into how she is going to repeat this in 2026.

✅ As you might expect, Paul and Lindsey talk about the media and social media.

✅ And some gold nuggets on why the process is more important than the outcome.

Their little rant aside about the world at large, the environment that we are all navigating in life and business, this is an excellent reflection of their year personally

and the topics discussed on the podcasts.

In 2026, you can expect more of their perspective; sharing views to help you see things through a different lens.

If you enjoy these honest conversations and want more real business talk and the

occasional giggle, subscribe, comment, and share with fellow entrepreneurs navigating the noise.

________________

CONNECT WITH US:

Paul: Uses the latest in neuroscience to help business leaders unlock success

through a people-first lens. https://www.dnaneuroanalytics.com/

Paul - https://www.linkedin.com/in/paulksnell/

Lindsey: Helps ambitious entrepreneurs create financial abundance and a time-

rich lifestyle without sacrificing their joy. https://lindseyburden.com/

Lindsey - https://www.linkedin.com/in/lindsey-burden/

ABOUT THE PODCAST

Challenging the Norm: His and Hers Look at Life and Business is the podcast

for solopreneurs, entrepreneurs, and business owners who want to achieve success

on their terms.

If you’re feeling overwhelmed by information overload, losing sight of your priorities,

or constantly chasing the next trend, this show is for you.

With over 50 years (and some) of combined experience, Lindsey and Paul bring real

talk, practical wisdom, and fresh perspectives to help you cut through the noise and

build a business that works for you.

______________________________

#business #businessdevelopment #success #growth #motivation #inspiration

#leadyourbusiness # #personaldeveloment #entrepreneurlife #businesscoach

#businesscoaching #successonyourterms #successyourways #successwithouthustle

#businesslifebalance #realbusinesstalk #2025Review #Reflection

#ChallengingTheNorm

In this episode of Challenging the Norm, Lindsey and Paul dive into the 26th

November budget. Not as economists (because they’re definitely not!) but as two business owners trying to make sense of why “solutions” were kicked into the future.

They start with the first and perhaps most significant lesson in the budget: why waiting is dangerous — in life, in business. Whether you’re running a business, leading a team, or navigating everyday life, delaying action can quietly hold you back far more than you realise.

Expect laughter, a little disbelief, and, as always, practical insight as Lindsey and Paul explore:

✅ Why waiting rarely solves anything — in business or in life

✅ Paul’s “failure loop” and how it shows up in everyday decisions

✅ Mindset, resilience, and how to shift perspective when you’re stuck

✅ The role of media and why filtering the noise is essential

✅ The importance of staying in your lane, even when everything around you feels chaotic

And in true one-take style, Lindsey does disappear for a moment to answer the door — because real life doesn’t stop just because you’re recording a podcast.

Lindsey's disappearance aside, this is a look at the budget from a different perspective, without the scare, and instead two ‘normal’ people staying in their lane.

If you enjoy honest conversations, real business talk, and the occasional giggle, subscribe, comment, and share with fellow entrepreneurs navigating the noise.

CONNECT WITH US:

Paul: Uses the latest in neuroscience to help business leaders unlock success through a people-first lens. https://www.dnaneuroanalytics.com/

Paul - https://www.linkedin.com/in/paulksnell/

Lindsey: Helps ambitious entrepreneurs create financial abundance and a time-rich lifestyle without sacrificing their joy. https://lindseyburden.com/

Lindsey - https://www.linkedin.com/in/lindsey-burden/

ABOUT THE PODCAST

Challenging the Norm: His and Hers Look at Life and Business is the podcast

for solopreneurs, entrepreneurs, and business owners who want to achieve success

on their terms.

If you’re feeling overwhelmed by information overload, losing sight of your priorities,

or constantly chasing the next trend, this show is for you.

With over 50 years (and some) of combined experience, Lindsey and Paul bring real

talk, practical wisdom, and fresh perspectives to help you cut through the noise and

build a business that works for you.

______________________________

#business #businessdevelopment #success #growth #motivation #inspiration

#leadyourbusiness # #personaldeveloment #entrepreneurlife #businesscoach

#businesscoaching #successonyourterms #successyourways #successwithouthustle

#businesslifebalance #realbusinesstalk #Budget2025 #ChallengingTheNorm

Finally, a topic where Paul and Lindsey are poles apart.

In this episode, Paul admits he doesn’t always get around to this ‘stuff’... stuff being planning. He is honest and holds his hands up.

Lindsey, on the other hand, has become more organised over the years. Is that because she is a woman with two teenagers and has built a business around the family? Or did she realise the power of planning in the nick of time.

By moving away from an ad-hoc, hope-for-the-best approach, Lindsey has more time to spend away from the business. Perhaps more importantly, she now makes progress.

This episode is a juicy one.

Although, while listening back and writing these show notes, Lindsey thinks she sounds like she was in the toilet… which we promise she wasn’t. But perhaps she didn’t turn her Snowball on! Rookie error!! 😆.

Anyway, here’s what you can expect:

✅ The challenges facing business owners who love the “business stuff” but sometimes struggle to get organised.

✅ Finding your tipping point for outsourcing and why not doing so could hold your business back.

✅ How mindset and spotting gaps in your processes can move your business forward.

✅ Lindsey’s excitement for planning — yes, you’ll hear her geek out!

✅ Paul shares his approach to reframing and using 90-day plans to stay on track.

✅ Meaning that Lindsey and Paul, of course, dive into why 90-day planning works and how it can help you make better business decisions.

Finally, touching on the risks every solopreneur or business owner faces if planning is neglected — and how thinking ahead protects your business.

If you’re ready to bring structure, clarity, and momentum into your business, you can book a Discovery Call with Lindsey using the link below:https://bookme.name/lindseybrownburden/lite/discovery-call

Please subscribe, comment and share with fellow entrepreneurs navigating the noise of business advice.

CONNECT WITH US:

🔗 Paul: Uses the latest in neuroscience to help business leaders unlock success through a people-first lens. 🌐 https://www.dnaneuroanalytics.com/

Paul - https://www.linkedin.com/in/paulksnell/

💫 Lindsey: Helps ambitious entrepreneurs create financial abundance and a time-rich lifestyle without sacrificing their joy. 🌐 https://lindseyburden.com/

Lindsey - https://www.linkedin.com/in/lindsey-burden/

ABOUT THE PODCAST

Challenging the Norm: His and Hers Look at Life and Business is the podcast for solopreneurs, entrepreneurs, and business owners who want to achieve success on their terms.

If you’re feeling overwhelmed by information overload, losing sight of your priorities, or constantly chasing the next trend, this show is for you.

With over 50 years (and some) of combined experience, Lindsey and Paul bring real talk, practical wisdom, and fresh perspectives to help you cut through the noise and build a business that works for you.

______________________________

#business #businessdevelopment #success #growth #motivation #inspiration #leadyourbusiness # #personaldeveloment #entrepreneurlife #businesscoach #businesscoaching #successonyourterms #successyourways #successwithouthustle #businesslifebalance #realbusinesstalk #OnlineBusinessSupport #podcast #ChallengingTheNorm

With everything you know today, if you were twenty, would you start your

business in the same way?

In this episode of Challenging the Norm, Lindsey asks Paul the question above - and

there is a reason for it - but first, Paul tries to answer Lindsey’s question. And yes,

hindsight is a wonderful thing, and starting a business in your twenties is different

from starting in your forties, which is when Lindsey got started with two toddlers in

the house, as did Paul with four children!

In answering, Paul touches on hindsight, energy needed and how risk is different

depending on your age.

So, having set the scene here is what you can expect:

✅ How the world is different today, and how the lens we look through matters.

✅ Lindsey shares why you shouldn’t wait and tomorrows are not guaranteed.

✅ Yes, you can start a business at any age, but boundaries matter.

✅ Paul shares his formula for deciding if your business idea will work for you.

✅ Lindsey and Paul jumped into boundaries again later in this episode!

✅ The power of reflection and review, and why it shouldn’t be overlooked.

Throughout this episode, we allude to and call out the myth that you have to hustle,

get up at 5 am and can only start a business when you are ready. We also talk about

time freedom, and how that doesn’t happen overnight – and if you are going after a

figure business and only have a limited number of hours, it might take longer.

Many times, during this conversation, Paul brings us back to his equation, proving its

power. And towards the end, Paul threw marketing into the equation, so keep

watching and listening to the end.

Please subscribe, comment and share with fellow entrepreneurs navigating

the noise of business advice.

CONNECT WITH US:

Paul: Uses the latest in neuroscience to help business leaders unlock success

through a people-first lens. https://www.dnaneuroanalytics.com/

Paul - https://www.linkedin.com/in/paulksnell/

Lindsey: Helps ambitious entrepreneurs create financial abundance and a time-

rich lifestyle without sacrificing their joy. https://lindseyburden.com/

Lindsey - https://www.linkedin.com/in/lindsey-burden/

ABOUT THE PODCAST

Challenging the Norm: His and Hers Look at Life and Business is the podcast

for solopreneurs, entrepreneurs, and business owners who want to achieve success

on their terms.

If you’re feeling overwhelmed by information overload, losing sight of your priorities,

or constantly chasing the next trend, this show is for you.

With over 50 years (and some) of combined experience, Lindsey and Paul bring real

talk, practical wisdom, and fresh perspectives to help you cut through the noise and

build a business that works for you.

______________________________

#business #businessdevelopment #success #growth #motivation #inspiration

#leadyourbusiness # #personaldeveloment #entrepreneurlife #businesscoach

#businesscoaching #successonyourterms #successyourways #successwithouthustle

#businesslifebalance #realbusinesstalk #OnlineBusinessSupport #podcast

#ChallengingTheNorm

In this episode we dig into what it means to focus on the basics to create consistent momentum in your business.

This episode is packed with practical tips and insights on what it takes to be consistent, the red flags around busyness and what the basics are that have the greatest impact on progress in your business.

If you want to know more about how Lindsey creates growth and opportunity in her business through the relationships she develops, jump on her website and drop her a message.

Please like and subscribe to the podcast!

His and hers, yin and yang - we wrestle with the topics that matter and reality check the latest trends in business so you don't have to.

Paul works with business leaders, using the latest in neuroscience to show them how business success through a people lens can transform their business. https://www.dnaneuroanalytics.com/

While Lindsey offers business coaching that empowers ambitious women to create financial abundance and a time-rich lifestyle without sacrificing their joy. https://lindseyburden.com/

No soapboxes today, but we do get to the bottom of why immediate gratification can be at the centre of business challenges when you start out if you are not careful.

In a world where you have almost anything at the click of your fingers, there are times when we need to be very careful about that leaking into your expectations in business.

Another episode packed with tips and advice, as usual.

If you want to know more about how Lindsey creates growth and opportunity in her business through the relationships she develops, jump on her website and drop her a message.

Please like and subscribe to the podcast!

His and hers, yin and yang - we wrestle with the topics that matter and reality check the latest trends in business so you don't have to.

Paul works with business leaders, using the latest in neuroscience to show them how business success through a people lens can transform their business. https://www.dnaneuroanalytics.com/

Lindsey offers business coaching that empowers ambitious women to create financial abundance and a time-rich lifestyle without sacrificing their joy. https://lindseyburden.com/