Challenging the norm: His and Hers look at life and business

It's common practice to offer a potential client a freebie to help win the business but there is a line between it being a positive tool for business development and it becoming something that does exactly the opposite and hurts your business development.

We look at this in detail and share our experiences, both good and bad, to help you avoid the freebie trap that damages your business.

If you want to know more about how Lindsey creates growth and opportunity in her business through the relationships she develops jump on her website and drop her a message.

Please like and subscribe to the podcast!

His and hers, yin and yang - we wrestle with the topics that matter and reality check the latest trends in business so you don't have to.

Paul works with business leaders, using the latest in neuroscience to show them how business success through a people lens can transform their business. https://www.dnaneuroanalytics.com/

While Lindsey offers business coaching that empowers ambitious women to create financial abundance and a time-rich lifestyle without sacrificing their joy. https://lindseyburden.com/

The first episode of 2025!

Why do we use the New Year as a time to put the plans into action?

We chat about where procrastination comes in when we choose a date in the future (Jan 1st is the most common point for this).

We look at the discipline we need to get the planning done by a particular date.

Paul talks about how planning can be maintained by using the trigger reward loop to keep on top of it.

We break it down to make the commitment to hitting the key date you have set yourself.

Overcommitting is one of the greatest risks in plan execution.

Grab a cuppa and have a listen.

Listen and watch on Spotify.Listen on Apple.

If you’ve found this video valuable, please like and subscribe to the podcast!

His and hers, yin and yang - we wrestle with the topics that matter and reality check the latest trends in business so you don't have to.

Paul works with business leaders, using the latest in neuroscience to show them how business success through a people lens can transform their business. https://www.dnaneuroanalytics.com/

While Lindsey offers business coaching that empowers ambitious women to create financial abundance and a time-rich lifestyle without sacrificing their joy. https://lindseyburden.com/

It's the end-of-the-year episode.

As business owners, planning should be second nature.

Fail to plan is planning to fail as they say.

When it comes to planning there is a big question...

Whose expectations are you trying to live up to in your planning?

Your expectations for your business or the pressure from outside influences?

We look at planning from a practical and real perspective and how a world of immediate gratification colours our view of planning for success.

If you are in the midst of planning this might be the episode that sheds light on how to approach planning with a winners mindset.

Listen and watch on Spotify.Listen on Apple.

If you’ve found this video valuable, please like and subscribe to the podcast!

His and hers, yin and yang - we wrestle with the topics that matter and reality check the latest trends in business so you don't have to.

Paul works with business leaders, using the latest in neuroscience to show them how business success through a people lens can transform their business. https://www.dnaneuroanalytics.com/

While Lindsey offers business coaching that empowers ambitious women to create financial abundance and a time-rich lifestyle without sacrificing their joy. https://lindseyburden.com/

It's widely accepted that social media is the most effective strategy for growing your business.

But is that true?

Is there an alternative approach that doesn't put the sole emphasis on social media.

Have a listen to why we think it isn't as clear-cut as you might think.

We share strategies that will give you the growth you want in your business without relying solely on social media.

We share how to develop those relationships in business that can make all the difference.

If you want to know more about how Lindsey creates growth and opportunity in her business through the relationships she develops jump on her website and drop her a message.

Please like and subscribe to the podcast!

His and hers, yin and yang - we wrestle with the topics that matter and reality check the latest trends in business so you don't have to.

Paul works with business leaders, using the latest in neuroscience to show them how business success through a people lens can transform their business. https://www.dnaneuroanalytics.com/

While Lindsey offers business coaching that empowers ambitious women to create financial abundance and a time-rich lifestyle without sacrificing their joy. https://lindseyburden.com/

Lindsey has a bee in her bonnet!

( just don't mention the budget 😁).

Knee-jerk decisions seem to be everywhere and we have decided its time to look at knee-jerk as a strategy...or not.

- Do knee-jerk decisions have a place in business?

- Are panic moments a driver for poor business decisions?

- Knee-jerk is driven largely by how people feel, not always what they think, can that be a good thing?

- The role social media has in driving knee-jerk reactions

A very direct episode that deals with the tricky subject of making quick, knee-jerk decisions, that really do work for us rather than against us.

There are consequences to every action we take and the decisions we make.

The question is do we always consider the consequences when we make a decision?

Even if the decision is to do nothing.

We wrestle with the idea that consequences and outcomes are the same thing or not!

We talk about owning the consequences.

We end up with strong opinions on this one, have a listen and give us your view and opinion.

Listen and watch on Spotify.Listen on Apple.

If you’ve found this video valuable, please like and subscribe to the podcast!

His and hers, yin and yang - we wrestle with the topics that matter and reality check the latest trends in business so you don't have to.

Paul works with business leaders, using the latest in neuroscience to show them how business success through a people lens can transform their business. https://www.dnaneuroanalytics.com/

While Lindsey offers business coaching that empowers ambitious women to create financial abundance and a time-rich lifestyle without sacrificing their joy. https://lindseyburden.com/

When things don't go to plan our default can be to simply do more...

- more marketing

- more admin

- more qualifications

The list goes on...

Eventually, it starts to feel like it's from a place of desperation.

One critical area of this is the dreaded ... lowering your prices to get more sales.

We talk about why this isn't the best plan when it comes to building income.... not by a long shot!

We explore this idea of doing more and expect that to solve our immediate problems.

This is an area close to mine and Lindsey's heart as we see too many business owners falling into this rabbit warren and we want that to stop.

Therefore on an incredibly rare occasion, we offer our services directly, and this is one of those occasions.

If you want help to get your business back on track and stop simply doing more book a no obligation call with either of us on the following links:

Lindsey - https://bookme.name/lindseybrownburden/lite/discovery-call

Paul - https://meetfox.com/en/e/paul-snell

We all know having a 'why' is important, certainly for your business, but what if your 'why' becomes the problem?

How would you know?

We started out to record an episode about what isn't a 'why' and it quickly morphed into the idea that 'could your why become the problem?'

Grab a beverage of your choice and have a listen.

This episode went places even we didn't expect.

Drop us a message with your thoughts, we would love to hear from you.

Listen and watch on Spotify.Listen on Apple.

If you’ve found this video valuable, please like and subscribe to the podcast!

His and hers, yin and yang - we wrestle with the topics that matter and reality check the latest trends in business so you don't have to.

Paul works with business leaders, using the latest in neuroscience to show them how business success through a people lens can transform their business. https://www.dnaneuroanalytics.com/

While Lindsey offers business coaching that empowers ambitious women to create financial abundance and a time-rich lifestyle without sacrificing their joy. https://lindseyburden.com/

Ever been faced with that decision that you simply know you can't afford not to make... but you hesitate?

We explore that dilemma we all face at times when we know we should go for it but we don't.

Here's the key questions we take on...

Can you trust yourself to make that decision?

How do you know when it's the right time to make that decision?

What if you have fallen out of love with the thing?

Is this hesitancy a mindset issue?

What if the pain is too much?

We make some very practical suggestions on how to deal with this.... all with a smile and years of experience behind us!

Have a listen and tell us what you think.

Listen and watch on Spotify.
Listen on Apple.

If you’ve found this video valuable, please like and subscribe to the podcast!

His and hers, yin and yang - we wrestle with the topics that matter and reality check the latest trends in business so you don't have to.

Paul works with business leaders, using the latest in neuroscience to show them how business success through a people lens can transform their business. https://www.dnaneuroanalytics.com/

While Lindsey offers business coaching that empowers ambitious women to create financial abundance and a time-rich lifestyle without sacrificing their joy. https://lindseyburden.com/

Lindsey kicks this one off with frustration over how easy it is for men to simply rock up in business having made minimal effort to look the part whereas women have a whole different challenge.

Paul had a very different take on this!

This one got interesting.

We discuss:

- The fears of being visible when it comes to business

- What is a successful image in business for a man or a woman?

- The impact visibility has on confidence in business

- The use of image in business

- Do we manipulate with visibility?

- Does age matter when it comes to visibility in business?

Listen and watch on Spotify.
Listen on Apple.

If you’ve found this video valuable, please like and subscribe to the podcast!

His and hers, yin and yang - we wrestle with the topics that matter and reality check the latest trends in business so you don't have to.

Paul works with business leaders, using the latest in neuroscience to show them how business success through a people lens can transform their business. https://www.dnaneuroanalytics.com/

While Lindsey offers business coaching that empowers ambitious women to create financial abundance and a time-rich lifestyle without sacrificing their joy. https://lindseyburden.com/