Challenging the norm: His and Hers look at life and business

In this episode of Challenging the Norm, Paul and Lindsey talk about what it really means to stop hiding in plain sight. From building genuine relationships to creating momentum, they share what actually works.

Usually, Lindsey is the one on the soapbox — but this time, it’s Paul.

After racking up 25,000 impressions on a joke, 400,000 on a bagel shop post, and a measly 150 on a value post, Paul is questioning whether visibility on LinkedIn is really worth it. Add in a sea of copy-and-paste DMs (with only 1 in 20 worth his time), and his frustration is something we can all relate to.

But here’s the thing: this isn’t about algorithms or even LinkedIn. It’s about the way business owners hide in plain sight.

Here’s what to expect:

✅ Avoidance vs. action — and why it determines business success.
✅ Passive vs. active marketing (and how to know which one you’re really doing).
✅ Curating your feed so it inspires rather than drains you.
✅ Building genuine relationships through DMs with a process that works.
✅ Why momentum only comes when you’re willing to show up.
✅ Accepting the truth: success always takes time.

If you’ve ever felt invisible online or wondered why your efforts don’t seem to land, this conversation will give you clarity, a mindset shift, and the practical steps to stop hiding in plain sight.

Please subscribe, comment and share with fellow entrepreneurs navigating the noise of business advice.

Resources Mentioned:

ONLE Networking: Learn more here: https://theonle.network/ and book to attend one of Lindsey’s groups here: https://theonle.network/lindsey-burden using her name at checkout to come along as her guest.

CONNECT WITH US:

🔗 Paul: Uses the latest in neuroscience to help business leaders unlock success through a people-first lens. 🌐 https://www.dnaneuroanalytics.com/

Paul - https://www.linkedin.com/in/paulksnell/

💫 Lindsey: Helps ambitious entrepreneurs create financial abundance and a time-rich lifestyle without sacrificing their joy. 🌐 https://lindseyburden.com/

Lindsey - https://www.linkedin.com/in/lindsey-burden/

ABOUT THE PODCAST

Challenging the Norm: His and Hers Look at Life and Business is the podcast for solopreneurs, entrepreneurs, and business owners who want to achieve success on their terms.

If you’re feeling overwhelmed by information overload, losing sight of your priorities, or constantly chasing the next trend, this show is for you.

With over 50 years (and some) of combined experience, Lindsey and Paul bring real talk, practical wisdom, and fresh perspectives to help you cut through the noise and build a business that works for you.

______________________________

#business #businessdevelopment #success #growth #motivation #inspiration #leadyourbusiness # #personaldeveloment #entrepreneurlife #businesscoach #businesscoaching #successonyourterms #successyourways #successwithouthustle #businesslifebalance #realbusinesstalk #OnlineBusinessSupport #podcast #ChallengingTheNorm

In this episode of Challenging the Norm, Lindsey is on a soapbox, and for good reason! Together, she and Paul explore how our perceptions shape how we respond, the actions we take, and, ultimately, the results we see in both life and business.

It starts with a story from Lindsey’s holiday and ends with practical, thought-provoking business advice. Along the way, you’ll pick up lessons about choice, perspective, and how the stories we tell ourselves can either hold us back or move us forward.

What to expect:
✅ The role of feelings and why we often search for answers that validate them
✅ How our perspective creates self-fulfilling prophecies in life and business
✅ Why abdicating results or validation keeps us stuck
✅ The difference between genuine positivity and toxic positivity
✅ Practical ways to stay motivated and on track without losing yourself

As Paul wisely puts it: “We choose the truth that fits our story.”

This conversation will help you choose a story that leads to better outcomes, more aligned decisions, and a healthier approach to success.
Please subscribe, comment and share with fellow entrepreneurs navigating the noise of business advice.

CONNECT WITH US:

🔗 Paul: Uses the latest in neuroscience to help business leaders unlock success through a people-first lens. 🌐 https://www.dnaneuroanalytics.com/

Paul - https://www.linkedin.com/in/paulksnell/

💫 Lindsey: Helps ambitious entrepreneurs create financial abundance and a time-rich lifestyle without sacrificing their joy. 🌐 https://lindseyburden.com/

Lindsey - https://www.linkedin.com/in/lindsey-burden/

ABOUT THE PODCAST

Challenging the Norm: His and Hers Look at Life and Business is the podcast for solopreneurs, entrepreneurs, and business owners who want to achieve success on their terms.

If you’re feeling overwhelmed by information overload, losing sight of your priorities, or constantly chasing the next trend, this show is for you.

With over 50 years (and some) of combined experience, Lindsey and Paul bring real talk, practical wisdom, and fresh perspectives to help you cut through the noise and build a business that works for you.

______________________________

#business #businessdevelopment #success #growth #motivation #inspiration #leadyourbusiness # #personaldeveloment #entrepreneurlife #businesscoach #businesscoaching #successonyourterms #successyourways #successwithouthustle #businesslifebalance #realbusinesstalk #OnlineBusinessSupport #podcast #ChallengingTheNorm

Let’s hope not… but with the rapid rise of AI tools, it’s a question worth asking.

Whether you realise it or not, AI is already a part of your daily business life — from note-taking apps to platforms like ChatGPT and Claude, we’re all interacting with artificial intelligence in some way.

In this episode of Challenging the Norm, Paul and Lindsey dive into the big question: Could an AI Coach ever truly replace a human one like Lindsey?

More importantly, explore how embracing AI (rather than fearing it) can enhance what we offer as business owners, rather than detracting from it.

From content creation to nuance, facial expressions to tone of voice — Lindsey and Paul aren’t convinced AI can replicate the depth of human connection needed for coaching. But acknowledge that for some, it might seem like a more ‘cost-effective’ option.

Lindsey and Paul also discuss the ethical concerns around AI in coaching and the scaremongering that impacts public perceptions of AI.

An honest, thought-provoking conversation, with, of course, a sprinkling of humour — and a bit of a throwback to our early podcast chats about AI! And you might be surprised where the conversation goes, so make sure you listen to the end.

Tune in and share your thoughts on whether you think: Is AI a tool, a threat, or a partner in your business?

Please subscribe, comment and share with fellow entrepreneurs navigating the noise of business advice.

CONNECT WITH US:

🔗 Paul: Uses the latest in neuroscience to help business leaders unlock success through a people-first lens. 🌐 https://www.dnaneuroanalytics.com/

Paul - https://www.linkedin.com/in/paulksnell/

💫 Lindsey: Helps ambitious entrepreneurs create financial abundance and a time-rich lifestyle without sacrificing their joy. 🌐 https://lindseyburden.com/

Lindsey - https://www.linkedin.com/in/lindsey-burden/

ABOUT THE PODCAST

Challenging the Norm: His and Hers Look at Life and Business is the podcast for solopreneurs, entrepreneurs, and business owners who want to achieve success on their terms.

If you’re feeling overwhelmed by information overload, losing sight of your priorities, or constantly chasing the next trend, this show is for you.

With over 50 years (and some) of combined experience, Lindsey and Paul bring real talk, practical wisdom, and fresh perspectives to help you cut through the noise and build a business that works for you.

______________________________

#business #businessdevelopment #success #growth #motivation #inspiration #leadyourbusiness # #personaldeveloment #entrepreneurlife #businesscoach #businesscoaching #successonyourterms #successyourways #successwithouthustle #businesslifebalance #realbusinesstalk #OnlineBusinessSupport #podcast #ChallengingTheNorm

How to Keep Going in Business When It Feels Chaotic

In this episode of Challenging the Norm, Paul shares that he is sensing a subtle undercurrent. Lindsey says it's more like full-blown chaos and kicks off the episode with an honest (and slightly angry) rant.

While Lindsey zooms out to global events, Paul brings it closer to home — focusing on what's really going on in the business world. The shifts. The ripples. The impact.

Not here to add to the doom and gloom. Lindsey and Paul have weathered a recession or two and a pandemic, and know that while it isn't the end, things feel wobbly for some right now.

2024 was tough. Many used it to build stronger foundations, but now, in 2025, even those who emerged resilient still feel tested.

What to expect:

✅  Why more discerning customers are actually good for your business

✅  How constraints can drive creativity and higher standards

✅  The danger of coasting when things are "good"

✅  Why discounting is rarely the answer

✅  The hidden role of energy behind every sale

These times will pass. But don't wait for the perfect moment — or let someone else's narrative derail your path.

On this occasion, Lindsey wraps it all up with some grounded advice on how to ride this wave — and the next one.

Please subscribe, comment and share with fellow entrepreneurs navigating the noise of business advice.

CONNECT WITH US:

🔗 Paul: Uses the latest in neuroscience to help business leaders unlock success through a people-first lens. 🌐 https://www.dnaneuroanalytics.com/

Paul - https://www.linkedin.com/in/paulksnell/

💫 Lindsey: Helps ambitious entrepreneurs create financial abundance and a time-rich lifestyle without sacrificing their joy. 🌐 https://lindseyburden.com/

Lindsey - https://www.linkedin.com/in/lindsey-burden/

ABOUT THE PODCAST

Challenging the Norm: His and Hers Look at Life and Business is the podcast for solopreneurs, entrepreneurs, and business owners who want to achieve success on their terms.

If you’re feeling overwhelmed by information overload, losing sight of your priorities, or constantly chasing the next trend, this show is for you.

With over 50 years (and some) of combined experience, Lindsey and Paul bring real talk, practical wisdom, and fresh perspectives to help you cut through the noise and build a business that works for you.

______________________________

#business #businessdevelopment #success #growth #motivation #inspiration #leadyourbusiness # #personaldeveloment #entrepreneurlife #businesscoach #businesscoaching #successonyourterms #successyourways #successwithouthustle #businesslifebalance #realbusinesstalk #OnlineBusinessSupport #podcast #ChallengingTheNorm

Feeling Overwhelmed by Business Advice? Here’s How to Cut Through the Noise

Are you a small business owner drowning in advice, strategies, and must-do marketing hacks? In this episode of Challenging the Norm, Lindsey and Paul explore how to filter out the noise and focus on what really matters in business.

With so many gurus, courses, and trending tactics, how do you know what to trust—and what to ditch?

Whether you're just starting out or have been running your business for years, this conversation will help you:

✅ Understand why not every formula fits your business
✅ Recognise the cost of ‘cheap fixes’ and the value of investing wisely
✅ Learn why strong business foundations matter more than shortcuts
✅ Follow advice intentionally—only when it’s aligned with your goals
✅ Trust your instincts while building a business on your terms

Lindsey and Paul also dig into why that $27 download might be doing more harm than good, how to stop chasing every shiny object, and the importance of timing when making business decisions.

Tune in to hear how to tune out the noise—and build a business that works for YOU.

Please subscribe, comment and share with fellow entrepreneurs navigating the noise of business advice.

CONNECT WITH US:

🔗 Paul: Uses the latest in neuroscience to help business leaders unlock success through a people-first lens. 🌐 https://www.dnaneuroanalytics.com/

Paul - https://www.linkedin.com/in/paulksnell/

💫 Lindsey: Helps ambitious entrepreneurs create financial abundance and a time-rich lifestyle without sacrificing their joy. 🌐 https://lindseyburden.com/

Lindsey - https://www.linkedin.com/in/lindsey-burden/

ABOUT THE PODCAST

Challenging the Norm: His and Hers Look at Life and Business is the podcast for solopreneurs, entrepreneurs, and business owners who want to achieve success on their terms.

If you’re feeling overwhelmed by information overload, losing sight of your priorities, or constantly chasing the next trend, this show is for you.

With over 50 years (and some) of combined experience, Lindsey and Paul bring real talk, practical wisdom, and fresh perspectives to help you cut through the noise and build a business that works for you.

______________________________

#business #businessdevelopment #success #growth #motivation #inspiration #leadyourbusiness # #personaldeveloment #entrepreneurlife #businesscoach #businesscoaching #successonyourterms #successyourways #successwithouthustle #businesslifebalance #realbusinesstalk #OnlineBusinessSupport #podcast #ChallengingTheNorm

#businesslifebalance #realbusinesstalk #podcast

In this episode of Challenging the Norm, Lindsey and Paul are diving into the elusive concept of ‘me time’.

Not the hours spent on your business or in your job — but time that’s truly just for you. Personal, pressure-free moments that exist outside the constant drive to cram more in on the road to success.

But here’s the challenge…

·       Where does that time come from when we’re all so busy?

·       How much of our ‘me time’ is shaped by what we think it should look like, thanks to social pressure or curated Instagram routines?

·       And is work/life balance even real… or just another unrealistic expectation?

Lindsey and Paul unpack what ‘me time’ really means, and how to find it amidst the chaos of running a business and managing life. Expect a refreshingly honest conversation, plus some reassuring advice on carving out the kind of me time that works for you, not what others think it should be.

They explore:

·       The pressure to do ‘me time’ the way everyone says you should

·       The ongoing juggle of work/life balance

·       Why it’s essential to define your own version of downtime

·       And how, for some of us, the business is our place of peace

Plus, they share a few personal favourites: Lindsey finds cleaning the house surprisingly therapeutic, while Paul’s is all about time in the kitchen.

Please subscribe, comment and share with fellow entrepreneurs navigating the noise of business advice.

CONNECT WITH US:

🔗 Paul: Uses the latest in neuroscience to help business leaders unlock success through a people-first lens. 🌐 https://www.dnaneuroanalytics.com/

Paul - https://www.linkedin.com/in/paulksnell/

💫 Lindsey: Helps ambitious entrepreneurs create financial abundance and a time-rich lifestyle without sacrificing their joy. 🌐 https://lindseyburden.com/

Lindsey - https://www.linkedin.com/in/lindsey-burden/

ABOUT THE PODCAST

Challenging the Norm: His and Hers Look at Life and Business is the podcast for solopreneurs, entrepreneurs, and business owners who want to achieve success on their terms.

If you’re feeling overwhelmed by information overload, losing sight of your priorities, or constantly chasing the next trend, this show is for you.

With over 50 years (and some) of combined experience, Lindsey and Paul bring real talk, practical wisdom, and fresh perspectives to help you cut through the noise and build a business that works for you.

______________________________

#business #businessdevelopment #success #growth #motivation #inspiration #leadyourbusiness # #personaldeveloment #entrepreneurlife #businesscoach #businesscoaching #successonyourterms #successyourways #successwithouthustle #businesslifebalance #realbusinesstalk #OnlineBusinessSupport #podcast #ChallengingTheNorm #businesslifebalance #realbusinesstalk #podcast

In this episode of Challenging the Norm, Lindsey and Paul get real and talk openly about the reality of building a business — and how it might not be the right path for everyone. And guess what? That’s completely OK.

There’s a common perception that running your own business means full flexibility, easy money, and more time to do what you love. But the truth? It’s not that simple. 

While entrepreneurship can be incredibly fulfilling, it’s rarely easy. There’s no magic 10-step formula to becoming a millionaire by a week last Thursday.

We all have different hours to give, different goals, and different definitions of success.

Many of us start businesses for more freedom — to be there for the school run, to do more of what lights us up. And even with solid foundations and doing “all the right things,” you might not hit the income you hoped for straight away.

In this episode, Lindsey and Paul explore:

• Why business isn’t for everyone — and that’s not a failure.
• How social media influences our view of being employed.
• Why chasing money alone isn’t the answer.
• Why your business is just that — a business — and family comes first.
• How your life is yours to shape — and it’s OK to change your mind.

Paul and Lindsey have loved —and do love —their entrepreneurial journey, but in this episode, they encourage you to think deeply about what truly matters to you before taking the leap.

Being a business owner is a brilliant, bumpy, beautiful ride — but it takes work.

Please subscribe, comment and share with fellow entrepreneurs navigating the noise of business advice.

CONNECT WITH US:

🔗 Paul: Uses the latest in neuroscience to help business leaders unlock success through a people-first lens. 🌐 https://www.dnaneuroanalytics.com/

Paul - https://www.linkedin.com/in/paulksnell/

💫 Lindsey: Helps ambitious entrepreneurs create financial abundance and a time-rich lifestyle without sacrificing their joy. 🌐 https://lindseyburden.com/

Lindsey - https://www.linkedin.com/in/lindsey-burden/

ABOUT THE PODCAST

Challenging the Norm: His and Hers Look at Life and Business is the podcast for solopreneurs, entrepreneurs, and business owners who want to achieve success on their terms.

If you’re feeling overwhelmed by information overload, losing sight of your priorities, or constantly chasing the next trend, this show is for you.

With over 50 years (and some) of combined experience, Lindsey and Paul bring real talk, practical wisdom, and fresh perspectives to help you cut through the noise and build a business that works for you.

______________________________

#business #businessdevelopment #success #growth #motivation #inspiration #leadyourbusiness # #personaldeveloment #entrepreneurlife #businesscoach #businesscoaching #successonyourterms #successyourways #successwithouthustle #businesslifebalance #realbusinesstalk #OnlineBusinessSupport #podcast #ChallengingTheNorm

#businesslifebalance #realbusinesstalk #podcast

As your business grows, how do you stay focused on your own path—especially in a world filled with noise, fear, and negativity?

In this episode of Challenging the Norm: His and Hers Look at Life and Business, Lindsey and Paul try to answer the question How do you stay in your lane when starting a business?

Which requires you to know what your lane looks like in the first place.

Paul kicks off with a chat about instant gratification—how the "10 steps to success in 90 days" messages from influencers can lead us astray. (He even mentions his dream of owning a tearoom to make his point!)

They go on to explore:

• Why success doesn't have to mean six figures
• How to define success in your terms (hint: it’s not always about money)
• Understanding the pace at which you can realistically achieve success
• The importance of knowing your available resources, especially time
• Why having everything at your fingertips can lead to burnout and overwhelm

Toward the end, Lindsey and Paul discuss resilience—a huge topic in itself—and the issue of perspective. Paul also makes an important distinction between problems and failures.

Finally, at about the 35-minute point, there are some final and fabulous golden nuggets!

Please subscribe, comment and share with fellow entrepreneurs navigating the noise of business advice.

CONNECT WITH US:

🔗 Paul: Uses the latest in neuroscience to help business leaders unlock success through a people-first lens. 🌐 https://www.dnaneuroanalytics.com/

Paul - https://www.linkedin.com/in/paulksnell/

💫 Lindsey: Helps ambitious entrepreneurs create financial abundance and a time-rich lifestyle without sacrificing their joy. 🌐 https://lindseyburden.com/

Lindsey - https://www.linkedin.com/in/lindsey-burden/

ABOUT THE PODCAST

Challenging the Norm: His and Hers Look at Life and Business is the podcast for solopreneurs, entrepreneurs, and business owners who want to achieve success on their terms.

If you’re feeling overwhelmed by information overload, losing sight of your priorities, or constantly chasing the next trend, this show is for you.

With over 50 years (and some) of combined experience, Lindsey and Paul bring real talk, practical wisdom, and fresh perspectives to help you cut through the noise and build a business that works for you.

______________________________

#business #businessdevelopment #success #growth #motivation #inspiration #leadyourbusiness # #personaldeveloment #entrepreneurlife #businesscoach #businesscoaching #successonyourterms #successyourways #successwithouthustle #businesslifebalance #realbusinesstalk #OnlineBusinessSupport #podcast #ChallengingTheNorm

#businesslifebalance #realbusinesstalk #podcast

Building a business isn't easy but we are bombarded with messages that its a simple, painless process to become super successful.

Well, in our combined experience of over 50 years we see something very different.

We both feel passionately that building a business should be something anyone who feels they have an entrepreneurial desire should be able to take one.

But we want them to go into it with their eyes open.

This episode, one of several on this subject, is a very personal and value packed episode where we share our experiences of building successful businesses and what we believe is important in the journey you will go on as a new business owner.

If you want to know more about how Lindsey creates growth and opportunity in her business through the relationships she develops jump on her website and drop her a message.

Please like and subscribe to the podcast!

His and hers, yin and yang - we wrestle with the topics that matter and reality check the latest trends in business so you don't have to.

Paul works with business leaders, using the latest in neuroscience to show them how business success through a people lens can transform their business. https://www.dnaneuroanalytics.com/

While Lindsey offers business coaching that empowers ambitious women to create financial abundance and a time-rich lifestyle without sacrificing their joy. https://lindseyburden.com/

All the research shows that women are more willing to undergo more training and learning than men in similar situations.

We wrestle with why that might be the case and why it's so important to understand the mindset behind that behaviour.

Paul talks about biases around this behaviour and how it can drive women to feel they need to continuously prove themselves against men. (Paul specialises in working with unconscious biases, if you want to know how biases affect your life and how you can overcome them you can contact Paul at www.dnaneuroanalytics.com).

We discuss the idea that more training isn't always the answer to growing your business, in fact, it can hold it back.

We talk about the role society and culture plays.

This one is very much a tale from two sides!

If you want to know more about how Lindsey creates growth and opportunity in her business through the relationships she develops jump on her website and drop her a message.

Please like and subscribe to the podcast!

His and hers, yin and yang - we wrestle with the topics that matter and reality check the latest trends in business so you don't have to.

Paul works with business leaders, using the latest in neuroscience to show them how business success through a people lens can transform their business. https://www.dnaneuroanalytics.com/

While Lindsey offers business coaching that empowers ambitious women to create financial abundance and a time-rich lifestyle without sacrificing their joy. https://lindseyburden.com/