Dr. Ryan Corte interviews Dr. Benjamin Lickteig, who shares his journey in optometry, from his early experiences in Iowa to his current multi-location practice in Massachusetts. They discuss the challenges and opportunities in the field, including navigating scope of practice, the importance of networking and mentorship, and innovative practices like myopia management and a four-day work week. Dr. Lickteig emphasizes the need for optometrists to adapt and grow in a changing healthcare landscape, while also highlighting the importance of building a supportive team and maintaining a work-life balance.

Chapters

00:00 Introduction to Dr. Benjamin Lichtig

01:45 Journey into Optometry

03:31 Experience at Illinois College of Optometry

05:30 Navigating Scope of Practice in Massachusetts

07:29 Exploring Sublease Opportunities

11:16 Transitioning to a Sublease Model

15:39 Scaling the Practice

20:10 Challenges of Expanding to Multiple Locations

23:20 The Importance of Mentorship

24:24 Connecting with AllDocs and Networking

28:04 The Importance of Mentorship in Optometry

28:52 Engagement in Professional Organizations

31:19 Navigating Challenges During COVID-19

34:50 Tough Conversations in Business

38:08 Innovating Work-Life Balance: The Four-Day Work Week

43:38 Championing Myopia Management

49:53 Embracing Change and Continuous Improvement

51:03 The Future of Optometry: Opportunities Ahead

Takeaways

- Dr. Lickteig's journey began in a small Iowa town, shaping his desire for community connection in healthcare.

- The Illinois College of Optometry provided a robust clinical experience, preparing him for real-world challenges.

- Navigating scope of practice in Massachusetts presented initial challenges, but recent changes have improved opportunities.

- The sublease model in Massachusetts allowed for private practice opportunities that differ from other states.

- Scaling from one to two locations required building a supportive team and learning to delegate responsibilities.

- Networking and mentorship are crucial for growth and overcoming challenges in optometry.

- Involvement in the Optometry Advisory Council provided insights and connections during the COVID-19 pandemic.

- Transparent communication with staff is essential for maintaining a healthy work environment and addressing challenges.

- Implementing a four-day work week improved work-life balance for doctors and staff, enhancing job satisfaction.

- Myopia management has become a standard of care in Dr. Lickteig's practice, emphasizing proactive patient care.