These five mistakes can hurt your voice skill in more ways than you can imagine.

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Just got this question from a listener named Melao last night:

Q: Should I raise money for my voice skill?

I have a chance to raise about $150,000 from my family and a few friends of my Dad. 

Is this a good idea? What should I think about?

—Melao

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The nice part about running Voice Entrepreneur is I get to talk to so many smart, interesting people every single day. But over the last few weeks, a disturbing trend has emerged.

People tell me they expect Amazon will market their voice skill. They think if the voice skill has enough merit, then Amazon will magically make sure the voice skill gets loads of traffic.

Nobody says it in those exact words. But the subtext is always that they are building voice skills for Amazon’s approval. Like Amazon is a warm, but stern mother or father.

So today I wanted to clear the air.

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In this podcast, I go over answers to questions I received from the "OFFLINE marketing for voice skills" podcast episode last week.

Questions covered:

1) You mentioned tools. What tools do you use?

2) Other places to offline market?

3) Have your ever had people yell at you?

4) Any other oddball guerrilla advice to market voice skills?

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I'm super psyched to share this live stream interview I did on the Founder Series with Seth Lugibihl this week.

We talk a lot about the current state of voice technology, and then get heavily into the art of entrepreneuring. We talk about marketing voice skills and how to rapidly develop an engaged audience.

Definitely some gems in this one! Hope you enjoy.

To check out Seth and his show go here:

YouTube: Seth Lugibihl

Instagram: Seth Lugibihl

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We all know that the challenge with most voice skills today is discovery. How do you get people to learn about your voice skill? How do you get them to discover your new voice technology project? 

Here are suggestions on how you can sell more and get more users by using OFFLINE marketing in your arsenal of tools.

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"We rarely talk about short-term mentors. These mentors work with us for a short amount of time, so people often disregard them as mentors even though they can have a lasting impact." --Shireen Jaffer

If you are on the fence about doing something positive, about helping, about taking a chance, I’d love to remind you that as humans, we have all of this power, to help moment by moment. You have this very moment to do produce something and to help.

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As voice technology and voice platforms are now exploding it’s only a matter of time until we start to see the "Twitter for voice" happen. It’s also only a matter of time until we see the "Facebook for voice" happen.

As a former business development person at Google and YouTube, I built a ton of the earliest social media deals on the web. I even created the first social media partnership the U.S. government ever signed back when I was dealmaking at YouTube in 2008. 

So I’ve seen how to build social platforms and have found there is a bit of a formula in building social content platforms....

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Advertising has become a tax on the attention poor. Our time and attention is our most valuable resource. 

Link to the original WSJ post here.

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I’d strongly suggest if you can create a discussion around topics that involve your business, brand, community or industry, you might want to start a FB group for it.

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